Catherine Budhi Email & Phone Number

Austin, TX, US

Menlo Park, CA, US

Irvine, California, US

• Led the development and evolution of the corporate brand's visual identity and its extensions, establishing comprehensive systems and templates to empower the GTM organization
• Provided strategic direction and mentorship to internal creative and external contractors to maintain brand cohesion and elevate creative output across all campaigns
• Directed photography shoots and develops guidelines to facilitate regional shoots around the globe
• Partnered closely with cross-functional leaders to shape and advocate for design strategies that aligned with business objectives
• Spearheaded the selection, onboarding, and management of production design agencies, ensuring alignment with brand goals and quality standards

Irvine, California, US

• Managed team of designers and provided final design approvals for cross-functional marketing campaigns and brand awareness initiatives
• Identified creative needs across the organization and developed processes that enable scaleable execution
• Worked with VP of Brand & Design on defining and codifying One Drop’s brand and visual identity
• Directed photography shoots and assisted on video and motion needs, anywhere from staging livestream events to supporting storyboarding concepts
• Participated in strategy meetings, providing creative and/or production context for scope and planning

New York, NY, US

• Concepted and developed the visual identity for a leading enterprise software company through its rebrand
• Managed a team of art directors, designers, and interns
• Directed a team of production designers and video producers on projects from ideation to execution
• Defined and built brand assets to facilitate brand consistency for 16,000+ global employees
• Designs include (but not limited to): marketing print & digital materials, event branding, Infor brand artifacts, partnership/sports sponsorship branding, TVC/video designs, logos

New York, NY, US

New York, NY, US

• Developed and governed visual brand identity for a leading enterprise social technology company
• Managed a team of designers, contractors and interns and supervised relationships with vendors
• Worked directly with CEO and executive team to define and codify the Sprinklr brand experience
• Empowered a team of Brand Ambassadors to facilitate brand consistency to 1500 global employees
• Designs include (but not limited to): marketing and field materials, logos, long form content, event branding, Sprinklr brand artifacts, product launches, book/print production

Hasbrouck Heights, New Jersey, US

• Managed a team of junior designers and contractors and supervised relationships with vendors
• Oversaw creative concepts and direction between the client, editorial, and designers
• Established visual branding for Retail TouchPoints (RTP) and DemandGen Report (DGR) publications
• Designs include (but not limited to): custom whitepapers, e-books, infographics, event signage, and various client needs across all company verticals

• Designed logo and promotional materials for "Kelsey" the web series
• Designed logo and promotional materials for independent Horror Psychodrama film "Summit"------CongestedCat Productions is an award winning narrative production company that is very active in the New York indie film.

New York, New York, US

• Accounts Receivable/Accounts Payable
• Processed incoming cash/posted payments for insurance policies and new business
• Cut checks for company vendors/payables
• Cleaned/updated accounting database and washed payments
• Maintained and updated company insurance licenses

Brooklyn, NY, US

• Created web design assets for client website

• Played a role in introducing 10+ year old brick and mortar jewelry shop to the web
• Headed the logo rebranding
• Created web assets/banners/promo for various social media platforms
• Designed graphics/illustrations to accompany blog posts

• Illustrated graphics to support blog content
• Designed infographics to illustrate supply chain process
• Created custom artwork to be placed on mp3 button players
• Curated and retouched brand shoot photography