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Innovative marketing leader with 20+ years of experience in AI and digital health, specializing in strategic planning, go-to-market execution, and brand development. Known for driving new innovations and delivering value by leveraging technology creatively and efficiently to meet business challenges and deliver high-impact outcomes.At Automation Anywhere, I led a 5x revenue increase and drove global adoption of intelligent automation. Successfully launched groundbreaking health tech products like HeartMath’s Inner Balance device and established strategic partnerships with Google, Cognizant, and Kaiser. Proven track record in driving market penetration, revenue growth, and leading high-performing teams. Expertise in customer-centric and data-driven marketing strategiesDistinctive Strengths:Pioneering Innovations: My impact is evident in some of the largest innovations in AI, healthcare, and beyond. Whether it’s revolutionizing travel or transforming health tech, I consistently deliver market creation and value.Strategic Execution: Highly proficient in developing and executing solutions around exit strategies, including funding, organic growth, acquisitions, and IPOs.Visionary Leadership: Known for turning visions into outcomes, I inspire high-performing teams to tackle unprecedented challenges with influence, trust, and compassion. I align diverse stakeholder groups through data-driven strategies to achieve new innovations.Currently, as Executive for Digital Health and Board Director at Optomed PLC, I’m passionate about leveraging AI in healthcare to save lives and drive organizational success. Let’s connect to explore how my unique approach can lead to exceptional success.EXECUTIVE LEADERSHIP Strategic Planning & Partnerships, Corporate Governance, P&L, General Management, Operations, Management Consulting, Business Analysis GLOBAL MARKETING Integrated Multi-Channel Marketing, Demand Generation, Marketing Communications, GTM Strategy, Digital Marketing, Product Marketing, Online Advertising, Market Research STRATEGIC GROWTH Growth Strategy, VC/PE, Capital Raising, Exit Strategy, Future Of Technology, Digital Health, AI, ML, Automation, Robotics, SaaS, Biosensor Platforms REVENUE IMPACT Sales Management, New Business Development, Product Management & Launch
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Cxo And Executive ConsultantDigitial HealthCalifornia, United States
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Board MemberOptomed Plc May 2023 - PresentOulu, FiOptomed, a publicly listed company, combines handheld fundus cameras with software and artificial intelligence (AI) to transform the diagnostic process of blinding eye diseases such as rapidly increasing diabetic retinopathy. Board Director serving on Audit and Remuneration Committees. Recruited and appointed new CEO. Provided GTM and AI consulting project for US Market and AI product launch. Shareholder value increased over 106% -
Board AdvisorNerbio Sep 2024 - PresentSan Jose, California, UsRevolutionizing the in-hospital patient monitoring industry by integrating mobile devices with state-of-the-art digital monitoring microelectronics and AI digital assistants. -
Cxo And Executive ConsultantDigitial Health Jul 2016 - PresentProvide consultative services in strategic planning, go-to-market, CRM, digital and product marketing for Digital Health, MedTech, AI, and Software companies driving significant outcomes. Operating 2016-2018, 2022- 2024. Key Accomplishments:• Chief Commercial Officer and CMO providing global market expansion and operational excellence for several companies including women's health, Med Device, Med Tech, and AI platforms. • Private Equity and Investment Advisor for AI and Automation. • Established development plans for a $20M capital raise for eQuility.net, a neuromodulation device and AI platform creating a closed-loop ecosystem. • Launched new digital health products into global markets and to health professionals, increasing professional customers by 10x • Improved sales by 200% by implementing marketing automation tools (Salesforce) and launching the professional product and go-to-market plans for an EEG headband. • Cultivated strategic and SaaS business development for the corporate market for machine learning for early detection of Autism Spectrum Disorder
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Board Of AdvisorsAstia Oct 2007 - PresentSan Francisco, Ca, UsI serve as Technology, AI, Life Sciences, Digital Health, and Healthcare advisor and mentor to women-led companies. Providing strategic advice and marketing expertise to Astia as well as executive mentorship to propel women’s full participation as entrepreneurs and leaders in high-growth businesses, fueling innovation and driving economic growth. -
Vice President: Global Go To Market, Innovation EvangelismAutomation Anywhere Feb 2021 - Aug 2022San Jose, Ca, UsLeading global GTM including Industry Marketing, Customer Marketing, Content, and Global Demand Center teams to accelerate and scale business growth. Increasing AOV and LTV by 5x for Industries. Customer advocacy and case studies. Sales enablement and high-impact pitch deck. Securing Intelligent Automation adoption and scaling top global companies across Life Sciences, Technology, BFSI, Healthcare, and Telecom. Launched thought leadership and industry-leading research reports. Sought after speaker at AI Summit, AI in Pharma, CES Digital Health, AIIA, and RPA Executive Briefings worldwide. (Feb 21 - Jan 22)Executive thought leader, and global speaker on intelligent automation, digital transformation, Industry solutions, humanity & the future of work. Highly successful Innovation Series videos, Automation Trends 2022, and the market-leading Automation Now & Next Report Active with Helios Change Leadership, Women Empowerment Group, and Corporate Social Responsibility Projects. (Jan 22-Aug 22) -
Sr Director, Global Go To MarketAutomation Anywhere Nov 2020 - Feb 2021San Jose, Ca, Us -
Senior Director, Industry Strategy & Global Lead Life SciencesAutomation Anywhere Nov 2018 - Nov 2020San Jose, Ca, UsGlobal leader driving innovation and adoption of intelligent automation in Life Sciences and Industries, working with the top 8 /10 companies worldwide. Achieving industry transformation and hypergrowth for Automation Anywhere, the market leader in RPA. Partner PV Solution and process automation solutions across Pharma, Medical Device, Diagnostic, and Digital Medicine value change from research to commercial. COVID-19 response for LIfe Sciences and Healthcare -
Member Of The Board Of AdvisorsRoybi Dec 2017 - Jan 2022San Jose, California, UsRobotics and AI for Childhood Education -
Chief Marketing OfficerHeartmath Llc Jan 2008 - Nov 2016Boulder Creek, Ca, UsLeader in Stress Management Programs and Mobile Health Technologies. Pioneer in digital and mobile health and wearables industry. Led sustainable business growth delivering innovations in HRV technologies and stress management training programs Launched digital health product with PR and digital media campaigns that won several Digital Health industry awards and acquired over 24,000 health professionals and 500,000 customers reached 5 Million lives in 89 countries.• Led growth in global markets with roadmap of e-learning (SaaS) programs, new digital health products, digital media campaigns, and corporate venturing. • Double digit increased sales in Healthcare, Health Professional and Consumer markets.• Business analysis, Marketing campaigns and go to market strategies• Sales optimization including CRM implementation and Marketing Automation including Salesforce, Marketo and social media• Partnership and licensing agreements with Intel, Maxim Integrated, Samsung, Qualcomm, Kaiser, Holmes Murphy/Acap, WCSI, Jiyo/Chopra Center and GPS for the Soul with Arianna Huffington. -
Lecturer And Independent ConsultantMit Sloan School Of Management 2004 - 2010Cambridge, Ma, UsLed as Senior Lecturer and consultant for Executive Education Programs and Global Entrepreneurship helping companies and countries worldwide. Key Accomplishments:• Expanded the Entrepreneurship Center services into international business development, acting as senior lecturer; led “Entrepreneurship as Public Policy” lectures and consulting projects in Middle East, Scandinavia, Europe, Canada, and USA, earning the top lecturer rating. • Modeled the program on the HiGrowth Project in New Zealand, delivering regional economic education programs and incubators to advise and coach CEO’s in delivering exponential growth and foster investment funding; appointed to Board of Advisors to companies in Canada and Denmark, helping to secure international contracts delivering over $800K in revenue. -
Executive DirectorHigrowth Project 2002 - 2003Appointed by the Prime Minister and the Minister of ICT to set up and lead the Public Private Partnership dedicated to economic development of the IT and Communications Industry. Powering up companies to grow to $100M.
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CeoOnezone (Division Of Biolab Scientific) Jul 2000 - Oct 2001Digital marketplace (Ariba platform) dedicated to the scientific and medical industry. Connected hospitals and universities across Australiasia for e-procurement of over 200,000 products. Revenue generating in less than 9months. Top 100 Web site.
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General Manager (Biolab Scientific)Thermo Fisher Scientific Jun 1997 - Jul 2000Waltham, Ma, UsGeneral Manager for the largest distributor of scientific supplies in Australasia. Double-digit growth in top-line revenue and a 1000% increase in profit through operational optimization and change management programs. A recognized leader in e-commerce and distribution lecturing across the world including APAC, and NZTE events. Appointed Co-Chair of the E-Commerce Action Team and ICT Taskforce (Prime Minister appointed Industry Boards) -
General Manager/Marketing ManagerSabre Pacific Aug 1995 - Jun 1997Sydney, Nsw, AuSabre Corporation (NASDAQ: SABR) is a leading technology provider to the global travel and tourism industry. Sabre® operates a leading global travel marketplace, processing over $100 billion of estimated travel spend in 2013 by connecting travel suppliers to their most valued customers, the business traveler. n Part of the innovation team that went to Dallas to provide input and design Travelocity including the famous icons. -
U.S. Field Marketing Manager/Product ManagementApplied Biosystems Sep 1988 - Jul 1990Waltham, Ma, Us
Catherine Calarco Skills
Catherine Calarco Education Details
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Mit Sloan School Of ManagementMba -
California State University, ChicoBiology And Chemistry -
University Of Hawaii At ManoaMarine Options Program
Frequently Asked Questions about Catherine Calarco
What company does Catherine Calarco work for?
Catherine Calarco works for Digitial Health
What is Catherine Calarco's role at the current company?
Catherine Calarco's current role is CXO and Executive Consultant.
What is Catherine Calarco's email address?
Catherine Calarco's email address is ca****@****rco.com
What is Catherine Calarco's direct phone number?
Catherine Calarco's direct phone number is +183133*****
What schools did Catherine Calarco attend?
Catherine Calarco attended Mit Sloan School Of Management, California State University, Chico, University Of Hawaii At Manoa.
What skills is Catherine Calarco known for?
Catherine Calarco has skills like Leadership, Customer Experience, Product Marketing, Team Building, E Commerce, Consulting, Social Media, Strategic Partnerships, Public Speaking, Executive Management, Digital Strategy, Start Ups.
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