We’re a forward-thinking hybrid digital marketing consultancy and agency. We place client value at the core of our mission through Fractional CMO services, SEO, PPC, social media and content marketing. Driving the development and implementation of marketing strategies to drive brand growth, with a focus on lead generation to increase market presence, traffic and sales for clients.Our Fractional CMO services offer strategic leadership to align marketing initiatives with business goals without the full-time executive overhead. We specialise in SEO to enhance organic visibility, PPC to deliver immediate ROI, and Social Media Marketing to build robust online presences. Additionally, our Email Marketing and CRM services nurture leads and convert them into loyal customers, ensuring strong customer relationships and efficient sales management.

Directing product marketing, specification marketing and digital marketing teams to meet all core aims.Developing marketing plans for both new and existing product categories by channel, including all aspects of brand development, commercialisation plans, pricing strategies and promotional opportunities.Focusing on content marketing based on business needs / objectives in liaison with creative departments and coordinating campaigns to achieve maximum exposure for new products.Analysing consumer and competitor insights to develop and adopt new product positioning / communication strategies, as well as launching and coordinating execution of SmarterDM and Ability as new sub-brands under Glen Dimplex.Driving development of branding and guidelines for new and existing brands, in close collaboration with external digital, web and content agencies.

Led the CRM team and took ownership of the strategy for all digital touchpoints and journey automations.Acted as the key marketing leader for enabling Study Group’s Salesforce automation platform, and implemented sales / marketing integrated processes and capabilities between Microsoft Dynamics CRM and the marketing technology stack, liaising with Global Brand Marketing Managers to understand priorities and assess impact on existing workstreams.Aligned all e-mail, social and paid marketing for cross-channel activity to meet all core aims and objectives.Contributed to content plans and identified opportunities to improve and replace content in existing communications.Improved internal processes to drive efficiency within the team and across other marketing departments.

Took ownership of end-to-end planning and execution of a marketing strategy to meet all business aims successfully.Led the accountant acquisition marketing team to build out the full GTM strategy and deliver annual business objectives, as well as developing an effective demand generation strategy for the accountant segment to grow firm awareness, supported by integrated lead generation campaigns and automated nurture programmes to drive sales qualified leads.Partnered with global and local sales operations and martech teams to establish effective workflows and reported between marketing and sales, including all aspects of lead identification, conversion and revenue forecasting.Managed the delivery of campaigns through creative agencies and partners, and allocated and optimised budgets effectively to ensure achievement of targets.Devised a successful SEO strategy which made QuickBooks the #1 search ranking for Income Tax Self Assessment.Generated 1,000+ sign ups to QuickBooks’s pre-launch Income Tax Self Assessment webinar.

Led and managed the Digital and Customer Retention teams to support and improve the customer journey, developing and driving implementation of a holistic digital strategy to improve and enhance customer interactions through the Peugeot, Citroën and DS selling online platforms and the PSA Finance website.Created online interactive tools to further increase engagement and understanding of finance and insurance products by customers – achieved over 2,350 conversions in 2 months / c. £1.8m increase in revenues.Managed a large campaign to send out 30,000 emails daily across the Peugeot, Citroen and DS brands.Initiated partnerships with Hilton, GoPro and RayBan to incentivise customers with rewards for choosing insurance through PSA Finance – achieved 22% growth with a period of 1 month.Grew customer engagement across digital channels and maximised opportunities across all customer touchpoints, as well as defining and deploying the communication strategy through Salesforce Marketing Cloud and Marketo to promote new products / services and drive commercial growth.Analysed and improved customer retention and repeat-custom behaviours across key segments to inform sound marketing and business decisions.Managed and evolved the CRM strategy including all aspects of customer communications, automation, online selling and optimisation of the company’s website.