Catherine Conway Email & Phone Number

550 Montgomery Street, 2Nd Floor

I'm the passionate force behind 11th State Custom Clothiers, where we redefine elegance for the modern individual. My mission is to empower my clients to embrace their best self with style and confidence. Specializing in men's and women’s custom clothing, I've had the honor of creating designs for CEOs, grooms, Vanity Fair event attendees, aspiring congressmen, and others aiming to enhance their presence and brand.➡️ Here's how I make it happen:⇨ Empathy at the Core: I strive for a deep understanding of the essence of your personal and professional life, which allows me to craft wardrobe solutions that truly reflect your essence.⇨ The Magic of Fit: To me, fit is paramount. I pledge to design attire that enhances your appearance, perfectly suited to your body and the demands of your industry.⇨ Celebrating You: Your individuality is my canvas. I take pride in highlighting your unique style, ensuring you stand out in the best way possible.➡️ What Sets 11th State Apart?⇨ Transformation Through Style: I believe in the transformative power of aligning your appearance with your character, instilling supreme confidence.⇨ Sustainability: My approach is far from fast fashion. I embrace sustainability, crafting only what's needed to create looks that are as unique as your story, collaborating with eco-conscious partners that marry technology with craftsmanship.⇨ Collaboration & Creativity: Beyond individual clients, I join forces with designers and personal stylists, creating intentional, bespoke garments. I also partner with companies to offer incentive programs that boost employee morale through enhanced style.11th State is more than a brand; it’s a movement toward intentional, confident, and sustainable style. Join me on this journey to not just dress better, but to live better.

San Francisco Bay Area

As an Executive Stylist for a luxury brand, I specialized in personalized attire for business professionals. I focused on tailoring custom suits and wardrobes that enhanced their boardroom presence. With an eye for detail and a commitment to luxury, I ensured each piece perfectly married style and functionality, leaving my clients looking and feeling their utmost best.

As a Luxury Wardrobe Consultant, I specialized in crafting quality business wardrobes for both men and women. I was dedicated to refining my client’s professional image with custom clothing that seamlessly blended luxury with functionality. My expertise spanned:⇨ Wardrobe Evaluation: Assessed their current collection to enhance its potential.⇨ Tailored Solutions: Designed personalized outfits that aligned with their taste, body type, and lifestyle.⇨ Precision Fit: Expertly took measurements and conducted fittings to ensure the perfect match.⇨ Finishing Touches: Presented their final wardrobe, complete with accessories to elevate each look.

San Francisco Bay Area

As Merchandising Director for a luxury brand, I spearheaded our women's line rebrand, updating our image, styles, and overseeing merchandise shoots. I partnered with IT to launch a wardrobe database app, enhancing inventory tracking and facilitating accessory purchases.I introduced new marketing strategies, including producing and co-directing makeover shows to spotlight our brand and offerings. Leading a dynamic team, we brought creativity and efficiency to our operations, significantly boosting sales and aligning closely with our brand's vision.I blended innovation with luxury, guiding our brand to new heights through strategic rebranding, technology, and impactful marketing.➡️ Performance Highlights⇨ Drove complex projects forward while generating $800K in sales revenue.⇨ Boosted sales by 53% (from $136M to $208M), increased units per client by 33%, and raised the transaction average by 27%.➡️ Awards⇨ Ranked in Top 6% of Salespersons Companywide⇨ President’s Club & President’s Executive Club⇨ Chairman's Club

As the Marketing & Public Relations Director for this luxury brand, I crafted social media marketing campaigns, built and nurtured media relationships, and led our marketing and merchandising teams. My focus? To present our company in the best light, leveraging industry best practices. I strategically designed and executed marketing campaigns, ensuring our brand not only stood out but shone brightly.

Managed a $20 Million Mervyns-owned brand business, including the following duties:*Assisted buyers in selection of merchandise*Analyzed daily sales data to forecast future sales and purchases*Planned layout and proper fixturing for merchandise*Coordinated promotional events based on sales data

Bachelor Of Science, Consumer Textile And Marketing

Activities and Societies: Board of Directors, Textile Apparel Group This group planned events, speakers and fundraisers, and organized.

Supplemental Study, Studies In Fashion Styling For Photography

Spent six months in London studying fashion styling for photography and fashion design.