Catherine Coult Email & Phone Number

New York, New York, United States

Greater New York City Area

New York, New York

• Structure/develop best-in-class media plans for clients• Develop & lead media planning processes and training sessions • Build/maintain relationships with key partners, communicating new opportunities to internal teams

New York, New York

• Support key elements of the marketing communications plan• Manage trade show development, including booth design & execution• Partner with PR agency to execute press mailer; lead blogger outreach and form partnerships• Optimize .com marketing content in collaboration with key sales personnel• Develop the product catalog and manage product image warehouse• Manage the NUK USA Pinterest account• Lead social media competitive tracking and analysis• Track monthly coupon redemption rates and conduct quarterly program analysis• Implement and optimize paid search campaigns on an as-needed basis• Manage trademark and patent process• Manage US and Canadian marketing budgets• Create graphics for marketing materials for internal and external use

Selected as one of 50 interns to take part in Saks’ Executive Excellence Program. Assisted with market appointments and order writing. Helped with the day-to-day responsibilities associated with doing business with 30+ contemporary women’s ready-to-wear and accessories vendors (i.e., sample coordination, available-to- ship inquiries, national and local print advertising preparation). Provided support for Project Evolution initiatives which entailed switching over to new inventory management systems. Completed individual projects during the summer, including “Trend” and “Inspire” PowerPoints for use by the stores’ sales associates and visual teams, look books for orders for all Contemporary Workshop vendors from the Pre-Fall 2013 season through Pre- Spring 2014, and presentation on best practices for promoting coordination between the buying and planning teams.

Bachelor Of Science In Economics

Education record