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Professional with demonstrated experience in marketing communications and a proven track record of developing multi-level strategies, achieving results, and meeting deadlines. Organized and detail-oriented with excellent communication and time-management skills. Creative thinker with extensive writing, editing, and proofreading experience. Skilled at analyzing data and evaluating performance of promotions. Responsible, accountable team player and relationship builder.Specialties: Marketing strategy, direct marketing, Internet and social media marketing, event planning, fundraising
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Channel Marketing ManagerBroan-Nutone Oct 2022 - Jun 2024Hartford, Wi, UsCreated promotional structure by sales channel and managed within margin expectations while ensuring market competitiveness. Developed a method to liquidate obsolete inventory generating $600k in revenue. Assisted the Product Team with new product launches and product expansions into new sales channels. Designed sales presentations for client meetings and proposals. Partnered with Sales Managers in the United States and Canada to analyze and implement B2B promotional campaigns. -
Senior Manager, AcquisitionTrusted Media Brands, Inc. Mar 2020 - Jun 2022New York, Ny, UsResponsible for developing and managing direct mail and alternative media acquisition efforts that achieve revenue and circulation goals for 12 magazine brands including Reader’s Digest, Taste of Home, Family Handyman, and more. Accountable for generating $10+ million in revenue.I have extensive experience developing marketing strategies and implementing campaigns from start to finish, on time and within budget. This includes budgeting, identifying opportunities and risks, collaborating with internal and external creative teams and other vendors, working with the in-house database team, and analyzing results against KPIs.Skilled at developing and leading teams and training and mentoring staff. -
Acquisition ManagerKalmbach Media Jun 2017 - Feb 2020Waukesha, Wisconsin, UsResponsible for subscription acquisition efforts for 11 Kalmbach Media magazine brands, including 10 magazines and one subscription-based video website that accounted for $5+ million in revenue. Developed and managed customized marketing strategies to achieve revenue, circulation, and profitability goals.I have comprehensive experience with traditional direct mail marketing, email, digital, social media, partnership development, strategic planning, new product development, innovation, and more. -
Group Circulation ManagerKalmbach Media Oct 1998 - May 2017Waukesha, Wisconsin, UsManage all marketing communications, sales, and brand development for multiple special interest publications and a subscription-based video website with a combined revenue of $5.4 million. Develop and implement complex marketing campaigns specific to each property. Marketing methods include email and Internet marketing, direct mail, renewals, bills, and more.
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Marketing ManagerKalmbach Publishing 1996 - 1998Developed and implemented marketing programs for five magazines. Acted as key contact for outside vendors such as printers, data processors, and lettershops. Trained and mentored junior staff members.
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Se Wisconsin Regional DirectorAmerican Diabetes Association Jan 1994 - Oct 1996Arlington, Va, UsPlanned and implemented key fundraising events such as pledge walks and bicycle rides. Assisted with other events such as fundraising dinners, auctions, and neighborhood events. Secured both monetary and in-kind donations through prospecting and relationship building. Recruited, trained, and managed volunteers. Oversaw the Southeast Wisconsin Board of Directors. Cultivated relationships with key donors and community leaders. -
Program CoordinatorDci Marketing Sep 1990 - Nov 1993Milwaukee, UsImplemented direct marketing programs for national clients. Directed the production and mailing of key surveys that measured customer satisfaction. Handled customer requests for auto accessories over the telephone.
Catherine Daniels Skills
Catherine Daniels Education Details
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University Of Wisconsin OshkoshJournalism
Frequently Asked Questions about Catherine Daniels
What is Catherine Daniels's role at the current company?
Catherine Daniels's current role is Marketing Strategist, Experienced Leader and Team Builder.
What is Catherine Daniels's email address?
Catherine Daniels's email address is cd****@****ach.com
What is Catherine Daniels's direct phone number?
Catherine Daniels's direct phone number is (262) 796*****
What schools did Catherine Daniels attend?
Catherine Daniels attended University Of Wisconsin Oshkosh.
What are some of Catherine Daniels's interests?
Catherine Daniels has interest in Children.
What skills is Catherine Daniels known for?
Catherine Daniels has skills like Email Marketing, Direct Marketing, Marketing Communications, Direct Mail, Marketing, Online Marketing, Magazines, Publications, Marketing Strategy, Newsletters, Social Media Marketing, Strategic Planning.
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