Catherine Davis Email & Phone Number

Fort Worth, Texas, Us

- Lead Marketing, Creative, Sales & Customer Experience for all B2B and B2C activities across multiple brands of hearing healthcare enhancement and protection technologies, including a company-wide rebranding effort. - Drive traffic and appointments to company’s 500 hearing healthcare clinics in Sam’s Clubs using digital-first tactics such as email, search, display, affiliates, social media, and influencers, as well as direct mail, and outbound & inbound lead strategies. Year one new customer growth of 17% - Manage DTC e-commerce sales and communication channels for company’s four primary websites: lucidhearing.com, westoneaudio.com, etymotic.com and americahears.com- Partner with B2B partners on sales and marketing opportunities and in-store and digital support for our products. Includes on-going coordination with retailers such as Best Buy, Walmart, CVS, Amazon, Kroger buying and advertising teams. - Manage internal creative and customer experience teams, as well as external digital & PR agency partners. Responsible for internal communication and reputation management- Spearheaded go to market strategy for the launch of a complete line of OTC hearing aid products after the FDA gave approval for the category in October 2022. PR, content, digital advertising, and other efforts moved company awareness into #2 position in our target demographic within the first 12 months- Established formal marketing function within founder-led organization, building an internal team of talent from scratch.

New Jersey, New Jersey , Us

- Reporting to the CEO, responsible for all marketing efforts for the $1B public Tuesday Morning brand - Led an internal team and agency partners to develop and execute strategies for reaching current and new customers to drive traffic into 700+ store locations - Responsible for creative and all marketing planning and execution, including the integrated marketing calendar, promotions, media planning, customer contact strategy, in-store visuals and website content - Through testing, transitioned media mix from traditional print to a blend of print, digital, video and broadcast leading to significant gains in brand health and awareness, as well as a significant decline in active customer average age- Oversaw research leading to a brand personality & positioning transition- Enhanced customer database with information capture initiatives which grew known customers by 110% and enabled for personalization of marketing communications- Augmented marketing opportunities through maximization of data across company-wide touchpoints, allowing for personalization and localization of content- Spearheaded inaugural charitable campaign at POS, generating over $400k for the American Heart Association

Dallas, Texas, Us

- Led an omni-channel marketing team to develop and execute multi-channel marketing for the Neiman Marcus, CUSP and Horchow brands.- Responsibilities included all performance marketing strategies to drive customer and sales growth for the stores, eCommerce, mobile app, and catalog channels domestically and internationally.- Supported all merchant divisions with marketing to meet their strategic category objectives.- Oversaw the InCircle customer loyalty program, Gift Card Sales, and all Credit marketing including all Third Party credit partnerships- Deep experience with all digital acquisition channels: email, search, display, social and affiliates.- Extensive knowledge of customer database and targeted marketing through print, email and remarketing.- Extensive knowledge of site conversion tactics and measurement.- Partnered closely with peers in store leadership & operations, merchant, web analytics, customer insight, public relations, creative and advertising teams.

Dallas, Texas, Us

- Led the marketing of the Neiman Marcus off-price brand Last Call through a rapid growth period of triple-digit eCommerce growth and store expansion.- Partnered with peers to manage growth and marketing expense to division profitability.- Oversaw traditional drive to store media programs while establishing digital marketing channels to support both stores and ecommerce.- Expanded all digital programs to support website growth, including acquisition strategies for email and SMS programs.- Developed opening media and event plans for eight new Last Call Studios store locations.

Coppell, Texas, Us

- Developed and executed multi-channel strategies to drive customer growth and sales to founder-led The Container Store’s 55 retail locations. - Responsible for all performance marketing programs related to eCommerce: search, affiliate, email and media. Managed agencies for each of these programs. - Increased engagement metrics for emails through frequency evaluation, segmentation, creative refinements and triggered email programs. - Project owner for all initiatives related to e-commerce conversion. Defined requirements and oversaw implementation of order online/pick up in store initiative, product recommendation engine, customer ratings & reviews, Endeca search engine, A/B testing, online catalogs, Live Chat, mobile site and guided navigation. - Created business requirements and oversaw creation of new customer database and customer contact strategy, establishing data points across multiple source systems to allow for actionable visibility and insights. Responsible for identifying all database enhancements to support store and online sales. - Oversaw the strategy and initial development of the company’s first loyalty program. - Developed direct mail models and customer segmentation with partner Epsilon. - Developed and executed a social media strategy using a cross functional team from marketing, advertising and public relations.

Dallas, Texas, Us

- Identified and executed strategic initiatives to retain, develop and recruit new customers to the Direct division of Neiman Marcus. - Developed digital media plans and multi-channel promotional strategies to support the eCommerce initiatives of the Company’s two fashion websites and twelve vendor/partner sites. - Developed email segmentation programs to support online and store traffic. - Developed circulation plans for the 140 Neiman Marcus catalogs mailed annually to over 64 million. - Transitioned department from Catalog to blended Catalog/eCommerce responsibilities. - Recognized as NM Best, the top honor for an associate.

Ba, Mass Communications

Ma, Journalism