Catherine Coe

Catherine Coe Email and Phone Number

Digital Marketing Manager @ North Central Michigan College
Petoskey, MI, US
Catherine Coe's Location
Petoskey, Michigan, United States, United States
Catherine Coe's Contact Details

Catherine Coe work email

Catherine Coe personal email

n/a
About Catherine Coe

A solutions-driven innovator with nearly 20 years of experience in full-stack marketing, graphic design, and content management systems (CMS). I provide end-to-end marketing services, from developing creative branding strategies to designing impactful visuals and managing CMS platforms. My expertise spans digital marketing, SEO, paid media, content creation, and project management. Passionate about delivering creative, data-driven solutions that drive growth and enhance brand visibility.

Catherine Coe's Current Company Details
North Central Michigan College

North Central Michigan College

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Digital Marketing Manager
Petoskey, MI, US
Catherine Coe Work Experience Details
  • North Central Michigan College
    Digital Marketing Manager
    North Central Michigan College
    Petoskey, Mi, Us
  • North Central Michigan College
    Digital Marketing Manager
    North Central Michigan College Jun 2019 - Present
    Petoskey, Michigan
    - Develop and execute strategies to promote the College’s brand – incorporating print, email, digital creative and the College’s website and search engine optimization.- Monitor digital campaigns post-deployment to validate completion and effectiveness.- Analyze campaign performance and data analytics; making changes based on campaign/ad performance.- Execute digital and video content for use on College website, eblasts, blogs, social media and paid media platforms. - Create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.- Manage budget data for pay-per-click accounts on a regular basis to manage campaign costs and provide expense information to VP of Marketing and Strategy.- Responsible for content optimization, search engine optimization and functionality of College website.- Responsible for external promotional and informational printed materials for the College, utilizing a variety of desktop publishing software.
  • Cds Consulting
    Owner
    Cds Consulting Oct 2016 - Oct 2021
    Boyne City Michigan
    IT Management* Oversight and/or management of IT procurement's.* Technology/software vendor liaison.* Establish policies, plans, and execution schedules for new and existing IT programs and services.* Recommend technology solutions to assist in growth and management of your organization, company or corporation.* Integrate your contact/constituent data into key organizational operations and projects.Improve processes to create time and money saving efficiencies utilizing your current customer, constituents, and/or donor databases.Technical Writing and Training* Group and/or one-on-one technology training through all levels of the company, corporation or organization.* How-To’s, tutorials, help guides, and documentation for all levels of internal or external users or customers.Graphic Design and Marketing* Email marketing and campaign management.* Brand Management* Project management and print brokering services.* Graphic design services for print and digital.* Website and Social Media Management.Software* Office 365* Raiser’s Edge and Financial Edge* Google for Non-Profit* Sharepoint* Wordpress* Adobe Creative Suite* Proficient in Mac and Windows environments.
  • Bay View Association
    Marketing And Communications Coordinator
    Bay View Association Apr 2012 - Aug 2017
    Petoskey, Michigan
    Increase adoption of new technology to help propel Bay View's mission; provide technological guidance within the organization to improve productivity, communication and encourage innovation. Brand development, promote public awareness of the Bay View Association through various media outlets. Generate and manage content for bayviewassociation.org. Oversight, layout, copy editing and production of print collateral including brochures, programming books, calendars, street banners signs and posters. Provide technical training and assistance to staff and members for event registration and internal communications.
  • Gaslight Media
    Client Relations Manager
    Gaslight Media Sep 2001 - Apr 2012
    Petoskey, Michigan
    The management responsibilities of my position include maintaining communication between the various departments at Gaslight Media for design, development, programing and engineering. My duties as Client Relations Manager demand excellent communication in both written and aural forms, and organization with working knowledge of computer applications, Internet technologies and trends. Both aspects of my position ensures proper completion of service on time and within the clients budget. Other sales and marketing include traditional print material as well as Web marketing. Additional areas of work include: * Maintain relationships with existing customers, promoting positive customer interaction. * Task flow management including billing for work completed. * Proposal writing and sales. * Writing user guides and various training material for clients and staff.
  • Media Image Digital Marketing
    Design And Production Manager
    Media Image Digital Marketing Mar 1998 - Aug 2001
    Duties and responsibilities included design and layout work for printed marketing materials and packaging for corporate clients. Graphic design work including traditional print material, packaging, ad specialty items and Web site development.Work with national accounts on developing marketing strategy including print, Web and television campaigns.
  • Creative Consulting Services
    Commercial Print Broker And Designer
    Creative Consulting Services 1997 - 1998
    Self employed dba Creative Consulting Services, focusing in on the primary areas of business: Establish commercial accounts and maintain relationships with various specialty printers. Develop sales leads and establish customer accounts. Graphic design of print material for mail marketing, magazines and packaging. Work with freelance designers to broker the print aspect of their design materials for their clients.

Catherine Coe Skills

Account Management Cms Social Media Graphic Design Web Content Management Email Marketing Technical Training Inside Sales Web Project Management Advertising Marketing Strategy Layout Online Marketing Brand Development Corporate Communications Adobe Creative Suite Website Development Copy Editing Public Speaking Event Planning Customer Service Event Management Social Media Marketing Marketing Facebook Public Relations Information Technology Raiser's Edge Database Maintenance System Administration Leadership Writing Client Relations Content Strategy Web Content Writing Newsletters Strategic Communications Direct Mail Poster Design Digital Media Data Entry Indesign Project Management Adobe Photoshop Office 365

Catherine Coe Education Details

Frequently Asked Questions about Catherine Coe

What company does Catherine Coe work for?

Catherine Coe works for North Central Michigan College

What is Catherine Coe's role at the current company?

Catherine Coe's current role is Digital Marketing Manager.

What is Catherine Coe's email address?

Catherine Coe's email address is cc****@****ich.edu

What schools did Catherine Coe attend?

Catherine Coe attended Nova Scotia College Of Art And Design, Western Michigan University.

What are some of Catherine Coe's interests?

Catherine Coe has interest in Science And Technology, Children, Arts And Culture, Health.

What skills is Catherine Coe known for?

Catherine Coe has skills like Account Management, Cms, Social Media, Graphic Design, Web Content Management, Email Marketing, Technical Training, Inside Sales, Web Project Management, Advertising, Marketing Strategy, Layout.

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