Catherine Dillon work email
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Creative and thoughtful leader who creates a collaborative culture in order to bring the brand promise to life.
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Evp, Chief Operating OfficerBankfive Jan 2023 - PresentFall River, Massachusetts, Us -
Evp. Chief Growth OfficerBankfive Mar 2020 - Jan 2023Fall River, Massachusetts, UsCatalyst for creating sustainable growth fueled by a passionate focus on the customerEncourages cross-department collaboration to increase productionDesigns marketing strategy to engage customers and employeesCreates and launches innovative products Sources and represents the voice of the customers in strategy and decision makingOversees the retail branch network, deposit operations, investments, small business, customer contact center, national internet bank, and marketing departments
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Svp, Marketing, Sales & Business DevelopmentBankfive Oct 2014 - Mar 2020Fall River, Massachusetts, UsManage, mentor, and coach the marketing, business development, call center and data analytics teams for $845 million bank. Direct marketing, customer acquisition, online account opening process, online vendor relationships, and customer service for subset online bank, Bank5 Connect, available in 48 states.Create and implement comprehensive marketing plan including print, digital, television, radio, direct mail, search engine optimization, and social media channels.As a member of senior management team, contribute to strategic planning. Direct initiatives to support bank’s financial and developmental goals while ensuring compliance adherence and risk mitigation. Member of ALCO, LPC, Risk Management, and Technology Committees. Participate in all Board & Executive Board Meetings.Manage Salesforce customer relationship management system including vendor management, core integration, roadmap, business line implementation, and training.Directed rebranding project including research, manifesto, proof of concepts and implementation plan. Launch highlighted in American Banker Association’s Bank Marketing & Sales magazine. Recipient of 2016 New England Financial Marketing award for Best TV ad and Event (Brand Launch).
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Svp, Marketing & Retail Sales DirectorFidelity Cooperative Bank Jul 2011 - Oct 2014Created and implemented comprehensive retail sales, investment and insurance sales, and corporate marketing plan for $560 million co-operative bank. Marketing channels included traditional and digital advertising, SEO, and social media.Executive management team member, contributed to strategic planning, MRAC and ALCO.Mentored, coached, and managed the marketing team of four, retail team of 46, and financial representative.Managed successful branch relocation exceeding annual deposit, household and loan goals in six months.Managed implementation of Salesforce customer relationship management tool to improve sales management and customer relationship management. Analyzed customer base, market data, and customer surveys to create compelling initiatives and products that acquire new clients, deepen relationships through cross-sell, and reduce attrition.Exceeded 2012 financial goals in checking and savings deposit growth and net checking. Increased home equity sales 23% year/year. Increased customer loyalty product adoption - online banking 28%, and e-statements 30%.Exceeded 2013 core deposits, net checking, and loan goals. Increased customer satisfaction 10% in two years.Elected to Board of Corporators, 2014. -
Vp, Account ExecutiveSovereign Bank May 2010 - Jun 2011Boston, Ma, UsManaged client relationships for internal advertising and marketing services agency. Clients included Mortgage, Corporate Banking, Specialty Lending, Global Banking, and Cash Management. Collaborated and advised clients on marketing plans and initiatives, collateral, campaign, and programs.Ensured projects are within brand standards, budget, and legal requirements. -
Vp, Marketing Communications Manager, Corporate BankingSovereign Bank Oct 2008 - May 2010Boston, Ma, UsManaged $2.6 million Commercial Banking marketing budget.Managed business unit marketing events throughout the footprint, evaluate for value, relevance, and effectiveness.Planned and executed Economic Breakfast Series throughout footprint including partnership with Chambers and panelists, collateral development, community outreach, and internal/external communication.Ensured corporate brand standards are compliant in all sponsorships, initiatives, and executions.Drafted communications for managing director including speaking points, presentations, internal and external communications.
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Vice President, Marketing Campaigns & Capacity ManagerSovereign Bank Nov 2007 - Oct 2008Boston, Ma, Us
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Vice President, Regional Sales & Marketing ManagerSovereign Bank Sep 2006 - Nov 2007Boston, Ma, Us
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Assistant Vice President, Marketing & Communications ManagerCitizens Bank 2001 - 2006Providence, Rhode Island, Us -
Senior Manager, University RelationsZuniversity 2000 - 2001
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Member Relations DirectorBoston College Club 1997 - 1999
Catherine Dillon Skills
Catherine Dillon Education Details
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Boston CollegeCommunications -
Boston CollegeEducational And Developmental Psychology
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Emerson CollegeIntegrated Marketing Communications
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Carrollton School Of The Sacred Heart
Frequently Asked Questions about Catherine Dillon
What company does Catherine Dillon work for?
Catherine Dillon works for Bankfive
What is Catherine Dillon's role at the current company?
Catherine Dillon's current role is EVP, COO.
What is Catherine Dillon's email address?
Catherine Dillon's email address is cd****@****ine.com
What is Catherine Dillon's direct phone number?
Catherine Dillon's direct phone number is +177488*****
What schools did Catherine Dillon attend?
Catherine Dillon attended Boston College, Boston College, Emerson College, Carrollton School Of The Sacred Heart.
What skills is Catherine Dillon known for?
Catherine Dillon has skills like Banking, Marketing, Management, Marketing Communications, Strategic Planning, Retail Banking, Relationship Management, Marketing Strategy, Commercial Banking, Email Marketing, Sales Management, Sales.
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