Catie D. Email & Phone Number

New York, NY, US

New York, New York, US

Second hire of the Consumer Insights team, responsible for helping to build out the newly formed practice

New York City, US

• Corporate Research, Data & Insights
• Conducted qualitative and quantitative research to deepen consumer understanding across WBD enterprise (streaming, theatrical, gaming, linear)
• Surveyed the global entertainment landscape to identify new areas of opportunity for WBD and to optimize current lines of business
• Identified emerging trends across entertainment, media and technology to assist in the development of cutting edge content and products
• Moderated focus groups and IDIs to test consumer appeal of new features, content and consumer products, aiding in optimization and the creation of marketing collateral
• Designed and conducted bespoke research studies that address the specific needs of corporate stakeholders (Marketing, CSR, Public Affairs, Strategy)

New York City, US

• HBO Max Direct-to-Consumer Strategy & Research
• Conducted qualitative and quantitative research to deepen understanding of consumer needs and behaviors, improving subscriber retention and acquisition
• Created consumer decision journeys to map out user pathways to HBO Max and competitor content, enabling optimizations across marketing and product
• Developed Consumer Segmentation, linked to HBO Max first party data, to better reach and serve high-value subscribers
• Identified paths to ensure better representation of underserved communities to inform production, content strategy, marketing and product

Pleasanton, CA, US

Pleasanton, CA, US

• Supported sales and promotional efforts of pharmaceutical and biotechnology companies while developing strategic working relationships with a broad range of stakeholders (e.g., sales, marketing, analytics)
• Translated client business problems into analytics KPIs, allowing for actionable measurement and iterative optimization of multi-channel marketing and sales efforts
• Created custom consumer segmentation profiles that enabled clients to better understand and reach target audiences
• Impact: clients consistently achieved sales and marketing efficiencies of ~25%, with total value driven in excess of $50M across engagements
• Managed the launch, onboarding, and ongoing training for a cloud-based data analytics and visualization platform for each client
• Crafted and delivered tailor-made reports leveraging a vast data network including medical claims, Rx, and EMR/EHR datasets

Medford, Massachusetts, US

• Entrepreneurial Leadership taught students skills related to public speaking, as well as case studies related to organizational effectiveness
• Oversaw 26 students enrolled in "Entrepreneurial Leadership"
• Met with students regularly, helping them prepare and practice for final presentations and projects
• Graded all assignments and projects
• Held weekly office hours

Bachelor'S Degree In Sociology And A Minor In Entrepreneurship, Double Concentration In “Media, Culture And Society” And “Social Inequalities And Social Change”

Master Of Business Administration - Mba, Marketing & Strategy