Catherine L. Echols, Mba

Catherine L. Echols, Mba Email and Phone Number

Proven Digital Customer Marketing Leader|Data-driven marketer that leverages technology & insights to reimage the customer experience @ Accenture
Dublin 2
Catherine L. Echols, Mba's Location
Atlanta Metropolitan Area, United States, United States
Catherine L. Echols, Mba's Contact Details

Catherine L. Echols, Mba personal email

n/a
About Catherine L. Echols, Mba

Specialties: B2B Internet Marketing, Personalization, Omni Channel Strategy, Digital Merchandising

Catherine L. Echols, Mba's Current Company Details
Accenture

Accenture

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Proven Digital Customer Marketing Leader|Data-driven marketer that leverages technology & insights to reimage the customer experience
Dublin 2
Website:
accenture.com
Employees:
10
Company phone:
(187) 788-9900
Catherine L. Echols, Mba Work Experience Details
  • Accenture
    Global Digital Strategy Lead
    Accenture Oct 2019 - Present
    Dublin 2, Ie
    Responsible for leading team to develop digital strategy for end to end digital customer experience, which included overall site maintenance, CRM (email) strategy and social media engagement.
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  • Verizon
    Associate Director, Digital Operations
    Verizon Jan 2018 - Mar 2019
    Basking Ridge, Nj, Us
     Lead overall team of 24 people Established personalization strategy and roadmap Manage vendor partner budget of over $2M to maximize performance Determine organization structure and identify opportunities  Create strategic partnerships with creative and analytics team to increase speed to market
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  • Verizon
    Sr. Manager, Digital Operations
    Verizon Dec 2014 - Jan 2018
    Basking Ridge, Nj, Us
     Align end to end customer messaging across all digital platforms (desktop, tablet, mobile, and mobile app) Create a customer centered approach to merchandising to drive targeted experiences and incremental results Work with root cause analytics and consumer insights teams to identify opportunities and execute solutions to improve the customer experience and driving results Lead team through fast paced, changing environment to deliver results Developed employee engagement initiatives to strengthen team’s communications improve employee moraleUpgrade Program Owner (April 2018– October 2018) Define strategy to increase upgrade channel mix by 60% YOY Establish & lead cross functional team to deliver key projects Work with Digital Operations leadership team to set business prioritiesPersonalization Strategy (December 2014 – June 2017) Work with marketing team to establish content marketing strategy for wireless to drive digital sales Create testing strategy to gain customer insights to improve site experiences and drive incremental sales Leverage 1st party and 3rd party data sources to gain insights on site visitors and identify target segments Develop personalized acquisition experiences for both new and existing customers to drive online gross ads Work with CRM & Media teams to align marketing and on-site experience Work with media and sponsorship teams on digital presence for verizonwireless.com Led team to create customer experience mapping to identify key opportunities for personalization Manage, negotiate, and structure partner contracts to optimize the business value  Manage a team of 5 direct reports to drive sales through personalization Lead and partner with team to execute 50+ tests to deliver insights and results Delivered 333% increase in incremental personalization sales Successfully on-boarded and integrated 7 new hires into team Lead transition and integration of merchandising into team responsibilities
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  • Verizon
    Manager, Internet Sales & Operations
    Verizon Dec 2012 - Dec 2014
    Basking Ridge, Nj, Us
    Internet Sales & Marketing – Omni Channel Strategy Lead cross-functional team across the entire organization to migrate commerce digital infrastructure to Oracle Commerce platform to drive sales and revenue targets. Developed and drove strategies to improve the retail and online Omni-channel experience leveraging the store locator and in-store smart app Worked with cross-channel and cross functional teams to develop strategies to improve customer experience Developed initial strategy to improve deposit customer conversion to increase online gross ads and improve cross channel experience Managed eCRM communications program with Telesales to improve customer engagement for prospect and post-sale opportunities Worked with overall Omni Channel, Mobile, & Tablets teams in initial transformation customer experience on Oracle Commerce platform Worked with Internet Sales and Marketing leadership team on annual forecasting and budgeting efforts Supported Small Business Omni strategy team in discovery and definition of opportunity Managed 1 direct report to drive abandoned cart improvements and program marketing improvements
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  • Verizon
    Manager - Internet Sales & Operations
    Verizon Jan 2009 - Dec 2012
    Basking Ridge, Nj, Us
    Internet Sales & Marketing – Business Marketing Developed and manage initial $3M budget with agency partners to deliver and grow best in class digital business experience, including desktop, mobile, and tablet Worked with cross-functional Marcom and business strategy teams to develop strategy for enhanced online content and unified customer experience for online campaigns Managed online business Go to Market activities to ensure successful launches of key devices, products, services, and solutions, including, iPhone 4, iPhone 4S, and 4G LTE. Worked with cross-functional team to develop and execute initial social media strategy for small business customers. Led and develop a team of 2 to manage online customer experience and drive B2B Online promotional strategy Developed strategy to evolve the business online experience to enhance the verizonwireless.com/business experience and better integrate with self-serve portals Initiated and led verizonwireless.com/business site redesign to increase customer usability, search engine optimization (SEO), and online sales leads Developed online marketing strategies to increase sales to business customers Created communications strategy among Internet Sales and Marketing and key area leads
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  • Verizon
    Manager, Internet Sales & Marketing
    Verizon Nov 2003 - Dec 2009
    Basking Ridge, Nj, Us
    Internet Sales & Marketing – Business Operations (2003-2009) Worked with cross-functional teams to deliver new web functionality and support national product and promotional launches Managed overall production support and enhancements for large enterprise business and small medium business web platforms to ensure successful launches of web initiatives Initiated technical and customer communication requirements for new web products to support all business segments Serve as Verizon Wireless representative for Ariba Platinum Supplier Steering Committee to drive strategic relationships and vendor product enhancements Served as project lead for key strategic initiative to increase overall platform performance Managed vendor relationships to optimize company performance and meet overall customer needs Maintained relationships with internal technical stakeholders to ensure customer expectations are met Led project development for 3rd party customer integrations by obtaining customer requirements, managing customer relationship, implementing overall process improvements Served as point of contact for business channel web initiatives Developed and managed release team of 6 people (2 employees, 4 contractors) Implemented initial business release management processes Managed departmental metrics and reporting to key stakeholders and executives
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  • Verizon
    Consultant, South Area E-Commerce
    Verizon Oct 2002 - Nov 2003
    Basking Ridge, Nj, Us
    South Area Web DevelopmentDeveloped and implemented process to maintain extranet utilization standardsCreated and initiated product communication newsletter to inform the field of product changesProduced monthly extranet reporting for distribution to South Area management teamsSupported South Area sales team in implementation and communication strategies for extranetsWorked directly with high profile accounts to meet online business needsDeveloped and submit unique requirements to support customer enhancement requestsDeveloped strategies to produce alternate online solution to support enterprise groupManaged relationships with area BSC and NSA to ensure successful extranet implementationsCreated and implemented documentation to aid in implementation of multi area extranetsServed as web development representative on South Area product launch teamServed as South Area SME for Coremetrics reporting
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  • Verizon
    Contractor, E-Commerce
    Verizon Sep 2001 - Oct 2002
    Basking Ridge, Nj, Us
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Catherine L. Echols, Mba Skills

Social Media Marketing Marketing Strategy B2b Product Management E Commerce Web Marketing Seo Direct Marketing Email Marketing Integrated Marketing Market Planning Brand Management Online Advertising Marketing Marketing Communications Crm Cross Functional Team Leadership Management Project Management Strategy Process Improvement

Catherine L. Echols, Mba Education Details

  • Florida Agricultural And Mechanical University
    Florida Agricultural And Mechanical University
    Marketing
  • University Of San Francisco
    University Of San Francisco
    Internet Marketing
  • University Of San Francisco
    University Of San Francisco
    Internet Marketing
  • Emory University - Goizueta Business School
    Emory University - Goizueta Business School
    Executive Marketing Certification
  • Florida A & M University
    Florida A & M University
    Marketing Concentration
  • Goizueta Business Schoolemory University
    Goizueta Business Schoolemory University
    Internet Marketing
  • University Of San
    University Of San
    Master Certificate In Internet Marketing

Frequently Asked Questions about Catherine L. Echols, Mba

What company does Catherine L. Echols, Mba work for?

Catherine L. Echols, Mba works for Accenture

What is Catherine L. Echols, Mba's role at the current company?

Catherine L. Echols, Mba's current role is Proven Digital Customer Marketing Leader|Data-driven marketer that leverages technology & insights to reimage the customer experience.

What is Catherine L. Echols, Mba's email address?

Catherine L. Echols, Mba's email address is ca****@****ess.com

What is Catherine L. Echols, Mba's direct phone number?

Catherine L. Echols, Mba's direct phone number is +140427*****

What schools did Catherine L. Echols, Mba attend?

Catherine L. Echols, Mba attended Florida Agricultural And Mechanical University, University Of San Francisco, University Of San Francisco, Emory University - Goizueta Business School, Florida A & M University, Goizueta Business Schoolemory University, University Of San.

What skills is Catherine L. Echols, Mba known for?

Catherine L. Echols, Mba has skills like Social Media Marketing, Marketing Strategy, B2b, Product Management, E Commerce, Web Marketing, Seo, Direct Marketing, Email Marketing, Integrated Marketing, Market Planning, Brand Management.

Who are Catherine L. Echols, Mba's colleagues?

Catherine L. Echols, Mba's colleagues are Vikram Kumar, Sahana Mn, Keerthipriya P L, Raghavendra Srinivas, Vernon Artes, Nick Panepucci, Anand Sundararajan.

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