I am a confident self-starter with an empowering and inclusive leadership style.Resourceful, innovative and organised.Strong on detailed planning and efficient execution of business strategy.Solid business leadership experience, good at teamwork and getting teams to deliver robust results.A Problem solver.I am also linguistically strong with a BA (English and French double major) with Italian and German studies from UCT, developed further while working in these languages in Europe as contracts manager for Skibound Leisure Group and later running operations with over a hundred staff in Europe for Contiki Holidays. A few career highlights: In 1995 all contracts were renogiated in Europe which led to an optimum price achieved by Skibound Leisure Group when aquired by First Choice. In 1997 the successful stabilisation and control of operational fixed costs in Contiki Europe led to a transfer to Contiki Africa. This promotion was the first female regional director appointment for the group globally.In 1998 the brand new brochure and reinvented tour programme for Contiki Africa was rolled out globally with authentic adventures from North to South. By January 1999 the global marketing effort and rave reviews from our tours had resulted in departures being doubled.In 2002 I was awarded a scholarship to study for an MBA at Wits Business School.A succesful implementation of new distribution channels in established markets for Sun International resulted in the opportunity to head up a project in 2003 to define and explore emerging markets.In 2005 Brazil's leading Business Forum LIDE held their annual conference at the Palace. This was led by Mr Joao Doria, now Mayor of Sao Paolo.The MBA from Wits Business School filled in any gaps on a commercial level and taught me the value of research.The Postgraduate Higher Diploma in Journalism from Rhodes University provided a solid understanding of the media and how to harness it.A step into broadcast media and personal branding with radio personality, speaker and now author, Bruce Whitfield. His inaugural book, 'Upside of Down', launched as lockdown hit, March 2020, a rapid shift to an entirely digital campaign ensured it still became the bestseller it was destined to be.
Mojalefa Media Ltd
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DirectorMojalefa Media Ltd Sep 2023 - PresentLondon, England, United Kingdom
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DirectorMojalefa Media Jan 2022 - PresentCape Town, Western Cape, South Africa
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Global Business Development ManagerBruce Whitfield Media Jun 2006 - Oct 2023Cape Town, Western Cape, South AfricaThe objective was to develop a strategy to maximise a finite resource - that of time. This was done by developing a personal brand for this financial broadcaster across multi-media platforms and social media. The addition of author on the release of the bestselling book 'Upside of Down' lead to demand for keynote speeches, podcasts series and webinars.
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Business Development ManagerAmrop Aug 2021 - Dec 2021Cape Town, Western Cape, South Africa -
Project ManagerSun International Nov 2003 - Jun 2005City Of Johannesburg, Gauteng, South AfricaTo research and identify new opportunities in emerging markets and to determine strategic objectives for Sun International to establish new footholds to drive growth globally. -
International Sales Marketing ManagerSun In Dec 2001 - Oct 2003City Of Johannesburg, Gauteng, South AfricaTo set up structures and marketing information systems in Europe to drive sales of S.I.'s southern african properties while managing a team in South Africa working with inbound operators. -
National Marketing ManagerThe Travel Corporation Oct 2000 - Nov 2001City Of Johannesburg, Gauteng, South AfricaIdentifying and delivering on opportunities for all the global brands under the Travel Corporation banner in Africa. -
General ManagerContiki Holidays Nov 1997 - Oct 2000City Of Johannesburg, Gauteng, South AfricaTo develop product and further the interests of Contiki in Africa on the outbound and inbound programmes. -
Product Services ManagerContiki Holidays Feb 1996 - Oct 1997Bromley, England, United KingdomTo plan, organise, administer and control provision of accommodation, food and beverage and services for Contiki's Concept and Camping programmes in the European region. -
European Contracts ManagerSkibound Holidays Mar 1993 - Feb 1996Brighton, England, United KingdomThe objective was to develop cost effective specialised tours of Europe on demand. This required thorough research to find compatible products, and the negotiation to purchase, lease or contract those products in French, Italian or German.
Catherine Goodwin Education Details
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Master Of Business Administration (M.B.A.) -
Journalism -
French And English Majors
Frequently Asked Questions about Catherine Goodwin
What company does Catherine Goodwin work for?
Catherine Goodwin works for Mojalefa Media Ltd
What is Catherine Goodwin's role at the current company?
Catherine Goodwin's current role is Director at Mojalefa Media Ltd.
What schools did Catherine Goodwin attend?
Catherine Goodwin attended University Of The Witwatersrand, Rhodes University, University Of Cape Town.
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Catherine Goodwin
Consultant Clinical Psychologist, Assistant Director Inclusion, Culture And Wellbeing At Welsh Ambulance Services University Nhs TrustGreater Newport Area1psychologywales.co.uk
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