Catherine Feeman-Fick Email & Phone Number

Madison, Wi, Us

Madison, Wi, Us

Pardeeville, Wi

Experienced senior graphic designer. Responsible for bringing branding solutions to life which unite marketing strategies and business goals.Key Achievements:– Solid success directing, designing and implementing a broad range of revenue-generating design projects, from conception to launch– Readily translate business requirements into effective marketing material, print and digital– Partner cross-functionally to build consensus and ensure projects meet all milestones, deadlines, and budget requirements. Intuitively adapt to new technology and innovative processes while ensuring compliance with corporate standards.– Defined branding standards and created templates in alignment with existing brand identity to maintain integrity while increasing consistency across all media– Grasped complex project requirements to ensure on-time delivery of products that meet all requirements and specifications– Cultivated lasting relationships with diverse vendors to obtain competitive pricing for printing, and other services– Efficiently lead and administer creative design projects to support ongoing marketing and merchandising programsAreas of Expertise:• Integrated Brand Experience• Logo Design• Email Campaigns• Print Production• Life Cycle Project Management• Packaging• Store Displays• Tradeshow Displays• Time-management• Detail-oriented• Adaptability• Vendor Media Relations• Photo Editing• Problem Solving• Teamwork• Work Ethic• Brochures• Digital Advertising• Print Advertising • Retail Packaging• Store Display• Screen Print Design• Product Development• Web Design• Branding Corporate Identity• Typography Skills• Image Editing• Layout• Posters• Banners• Flyers

Madison, Wisconsin Area

Steer product development from initial concept through design, production, and launch. Partner with sales team and international vendors to coordinate and manage schedules to remain on track to hit key deadlines. Oversee design, production, product photography, and creation/updating of all packaging, displays, and marketing material for sales team, clients, and vendors.◆ Clients include: ALDI, Menards, Home Depot, Walmart, Target, Sears, ROSS, Fred’s, Burlington, Costco, HEB, BJ’s, and TJ Maxx.Key accomplishments:• Designed innovative marketing material and developed standard operating procedures that led directly to 42% in growth in previous year.• Overhauled Web site to improve professional appearance and provide a valuable tool to sales team; new look and content resulted in tripling of Web hits in only six months.• Assembled image library of 600+ high-quality, color corrected, media-ready product photos.• Boosted client and company brand integrity by creating branding standards for clients and designing standard corporate presentation template.• Introduced new practices to streamline communication with sales team and vendors, including standard naming practices for all projects and design request tracking sheet.• Created branding, packaging, displays, and presentations for Centurion Specialty Lines: PRO-Series and Camo new product line.

Fitchburg, Wi

I collaborated with an interdisciplinary team while working for the $30B+ global technology corporation leader. Managed a wide variety of projects from initial concept through production, including annual product advertising campaigns. Liaised with product managers, sales team, event planners, and vendors. Prioritized and monitored design schedule.Key Achievements:• Slashed reprint and shipping costs for trade show booth 80% by collaborating on new trade show booth design later adopted by global offices.• Played key role in developing effective branding for ecommerce and direct marketing initiatives that ramped up attendance at tradeshows from 30% to 52%.• Increased efficiency and accuracy by 75% with implementation of new production methodologies.• Reduced reprint costs by 20% and vastly improved quality by introducing press checks for all print runs.• Eliminated ~90% of image purchases annually by organizing stock image requests, subscribing to stock photo providers, and reorganizing existing files.

Waunakee, Wi

Conceptualized, developed, and designed products, branding, packaging, point-of-sale displays, signage, and graphic presentations for ◆ Target, ◆Kmart, ◆OfficeMax, ◆Bed Bath & Beyond, ◆Michaels, ◆Walmart, ◆Best Buy, ◆Walgreens, and ◆Shopko.Interfaced with internal and client stakeholders to grow existing accounts by providing unique designs and products.Key Achievements:• Delivered 45% increase in point-of-sale results in four years by partnering with creative team to translate marketing ideas and strategies into integrated campaigns.• Effectively managed product and designed impactful promotional material to enable sales and marketing team to penetrate new national accounts for an overall sales increase of 10% in one year.• Prepared major B2B and B2C brands for launch by translating strategic direction into compelling creative designs.My creative work also earned considerable recognition as well.• Honored with National Graphic Design USA, 2009 for American Package Design for “Renewal.” Design featured in magazine: https://www.behance.net/gallery/2347396/Graphic-Package-Concept-Branding.• Awarded two Silver Addy’s ◆ Whisker Whimsey Logo Design ◆ Renewal Frame Line-Direct Mail Promotion.• Achieved Silver Addy ◆ Salon Frame Line-direct Mail Promotional.

Madison, Wisconsin Area

Stephan & Brady is a full-service, advertising and public relations agency. I provided clients with a fully-integrated marketing communications strategy to connect them with their customers. I helped clients with advertising, public relations, and interactive media. I created concepts and implemented design strategy and solutions that exceeded client goals. I created a wide range of graphic applications from concept through completion, including collateral materials, environmental graphics, catalog publications, brand identity, illustration, packaging, and point of purchase displays.I also handled art direction for photo shoots.Key Achievements:• I consistently delivered strong visual and conceptual strategy, cultivating clients’ loyalty.• I managed projects’ design and supervised quality control of promotional marketing campaigns.• Collaborating with my team members, I translated ideas and marketing strategies into integrated communications.• I ensure deadlines were met, monitoring and prioritizing design schedules.

Lansing, Michigan Area

While working for this full-service advertising and public relations agency, I handled advertising, public relations, graphic design services, illustration, and pre-production.

Bachelor'S Degree, Graphic Design, Illustration And Fine Arts, 3.9

Continuing Edu, Motion Graphics

Certificate, Web Html/Css

Office Behavior

Indesign

Photoshop

Diploma, College Preparation With Art Emphasis.