Catherine Fisette Email & Phone Number

Agglomération De Montréal, Québec, Canada

Montréal, Québec, Canada

-Collaborate with Business Development Team to identify, characterize and monitor the evolution of the targeted markets and competitive landscape;-Develop effective messaging, positioning and promotion strategy for MIMs’ products in the assigned vertical;-Develop and execute a cohesive marketing and communications strategy, ensuring brand consistency, and manage the creation of advertising, and promotional materials, press releases, brochures, animations and videos utilizing online web and social media platforms, as well as printed and other traditional formats;-Create strategic and operational plans and budgets as they relate to marketing and communications;Manage MIMs’ branding strategy and resources, including product and solutions name, logo, graphics and tagline that align with MIMs’ mission and key markets;-Negotiate media partnership agreements;-Leverage sponsorship and advertising opportunities to achieve maximum exposure and grow brand awareness;-Supervise junior team members.

Laval, Quebec

-Develop communications strategies across multiple channels to engage communities and media in Quebec;-Support key internal and external communications initiatives through media and public relations, issues management and community engagement;-Identify opportunities for proactive outreach strategies in alignment with the company's corporate reputation objectives as well as enterprise and business unit strategic business priorities;-Provide effective issues management counsel, support and execution as well as messaging to employees;-Develop, implement and measure the launch of post-NOC national and regional communications and media tactics targeted to customers, consumers, external stakeholders and employees;-Develop communications strategies to enable leaders to articulate and embed the GSK narrative internally and externally;-Provide ongoing evaluation and assessment of implemented communications plans for internal and external audiences and measure results accordingly.

Longueuil, Quebec

-Develop communication strategies for Government Relations (key initiatives such as funding announcements, events and media relations)-Develop internal communication strategies for key initiatives with the Human Resources and Operations departments -Develop internal and external communication strategies for the Business Aviation and Customer Service groups -Provide ongoing evaluation and assessment of implemented communication plans for internal and external audiences and measure results accordingly-Supervise interns for 15-week period; including interview and selection, management of workload, performance review and assignment of projects based on their interests and development plan-Support the culture of continuous improvement in the department through participation in lean manufacturing training courses, process reviews and certification activities

Mississauga, Ontario

-As sole communications advisor at the Mississauga site, implemented communication practices and designed tools and processes geared at increasing employee engagement -Worked closely with local management team to design, implement and lead internal communication strategies for the Operations, Engineering, Human Resources and Environment, Health & Safety departments -Produced collateral material for internal tools (intranet, closed-circuit TV content, newsletter, corporate video, announcement, Q&A) and external tools (key notes, speeches, publications)

Master'S Degree, Political Studies

Specialized in International Relations & Chinese Politics

Bachelor Of Arts (B.A.), Science Politique

Specialized in International Relations