Guides the evolution and expression of compelling, authentic brand voice and messages across channels for diverse clients including LiveRamp, Ravensburger, Brooks Running, Mumm Napa, Pacific Science Center, Little Passports, Icertis, BBVA, Danaher, Fortive, Vontier, Aegis Living, Academia, Wheelhouse DMG, Cypress Grove, Momentum, Kohler, LeapFrog, and Hasbro. Helps clients activate brand throughout their organizations to transform communications, consumer research, customer service, and product development. Creates and curates high-impact content for cohesive, inspired brand expression.

Led the development of a passionate, highly engaged community and the expression of the Haiku Deck brand across all channels. Established vision and oversaw execution for all marketing functions, including content development, social media, email communication, PR, influencer outreach, and SEO. Oversaw curation of the gallery and represented the company via media outreach, interviews, training sessions, and webinars.

• Chosen to be primary Cranium brand ambassador during transition to Hasbro ownership. Led tailored brand immersion and training sessions for Cranium employees, Hasbro teams, and key partners.• Spearheaded integration of Cranium into Hasbro’s entertainment, digital, publishing, and licensing divisions, leading overall strategic direction and early concepting. Pitched TV concepts to Hollywood executives; reviewed scripts for brand appropriateness; partnered with Hasbro Studios leadership to evaluate producers for anchor show.• Established course-changing vision for Trivial Pursuit, based on value of content as IP. Strengthened and grew brand equity for Cranium and Trivial Pursuit by championing cohesive, consistent brand expression and driving overall creative vision. Developed detailed guidelines articulating brand strategy, brand personality, brand DNA, and voice/tone. • Served as a key leader on product development team, inventing several game concepts ultimately selected for development and contributing crucial ideas and insights to solve game design problems.• Worked closely with marketing team and ad agency to develop brand-appropriate campaigns, providing inspiration and creative guidance throughout the process. Advocated for creation of Cranium Facebook page, authored “Discover Your Cranium Character” quiz for launch, established voice and tone, and helped page grow from 100 to 16,000 fans in 4 months.• Developed creative techniques to cultivate deep understanding of consumer needs and emotional engagement, as expressed through social media, consumer feedback, qualitative and quantitative research, and other media.• Played a key role in securing, conceptualizing, and guiding Hasbro-sponsored studio on game design at Rhode Island School of Design. Designed and delivered kick-off materials, collaborated with faculty, and critiqued student work at mid-term and final reviews.

• Built, trained, mentored, and led world-class editorial team encompassing core functions of content development, localization, copywriting, fact-checking, copyediting, and proofing. Developed talent and cultivated leaders in each of these functional areas. Oversaw overall editorial quality and made significant contributions to design direction, game design, brand development, and marketing. Articulated standards and developed methods to produce consistently outstanding Cranium game, toy, book, puzzle, digital, and multimedia content for preschoolers, kids, families, and adults worldwide.• Served as a key company leader reporting to founder, managing a team of 20 and a detailed $3M+ budget in an extraordinarily dynamic environment.• Represented department and company regularly at board meetings, venture capital pitches, and media events.• Led Cranium’s publishing efforts, including partner evaluation and selection, ongoing relationship management, line planning, creative concepting, and overall editorial execution of all titles.Served as general manager of Cranium’s publishing business unit until shortly before company’s acquisition.• Led cross-functional team to develop Cranium Bloom, a new brand and product line encompassing preschool games, activity toys, plush, activity books, and puzzles. Drove overall brand vision and line planning, hired educational experts, and provided brand guidance on all products and marketing. Selected and worked closely with creative and production partners to develop accompanying DVD media. • Oversaw extension of Cranium to new platforms, working closely with partners to provide brand immersion training and ensure content quality.• Managed relationships with numerous vendors, partners, and creative contributors.

• Led editorial efforts, including content plans, schedules, and budgets, for award-winning reference software.• Concepted and delivered content-rich features in Encarta Virtual Globe. Managed team of four creating multimedia features for Encarta Reference Suite. • Collaborated with cross-functional peers to lead interface design as well as overall product feature development and prioritization for Encarta Reference Suite.• Edited online help for Microsoft Visual C++ Books Online.