I am a reliable (and qualified) freelance copywriter and editor, specialising in promotional copywriting and content for the education sector. I write and proofread marketing materials and website content for executive education, universities, colleges, schools, and businesses targeting the education sector. I create website content, landing pages, brochures, prospectuses, and general promotional copy, alongside content such as case studies and testimonials. I have completed (with distinction) a diploma in copywriting from The Blackford Centre. Clients include: The London School of Economics and Political Science (Department of Methodology, International Inequalities Institute, The Confucius Institute for Business London, Department of Government, LSE Careers, LSE Executive Education, LSE Data Science Institute, Phelan United States Centre); British School Dhahran (Saudi Arabia); Rose Bruford College; Xerini (software and AI technology company). I am a motivated, flexible & collaborative freelancer and I can help you keep to your deadlines and achieve your marketing goals, whether your marketing project is large or small. Please take a look at my website for more information:www.catherineforwardmarketing.co.uk

As Marketing Manager for this education-focused recruitment company, I was responsible for the overall marketing strategy and written content for the website, blog, and social media.• Researched and wrote all of the website content, including title tags, meta descriptions, and URLs, as part of the launch of a brand-new 15-page website. I worked closely with the Director and the website-building company to ensure a smooth transition. • Created a social media strategy for the company with accompanying communication pillars and content strategy for Twitter and LinkedIn.• Created a schedule and wrote a range of industry-specific blog posts for the new website, alongside posts about general company news.• Updated content and tracked Google Analytics data for the company’s WordPress-built website.• Created all social media content for Twitter and LinkedIn, including scheduling and creating social media graphics.

Corporate Marketing (Branding)As Marketing & Communications Manager in the Communications Division, I worked within a team and across the university. I was involved in a spectrum of corporate marketing branding projects.• Organised estate corporate branding for high-profile events, alongside the Communications team and Design Unit.• Wrote, developed and launched LSE's new and updated style guide.• Created a new online brand portal, using Contensis CMS, working closely with stakeholders and the web team. • Assisted in the development of a communications plan for the launch of LSE's new suite of brand guidelines, identifying key people to act as brand ambassadors. • Wrote, developed and launched a new consent form for official photography, video and audio (GDPR compliant).• Proofread corporate publications prior to print.

I was responsible for the planning, implementation and analysis of marketing and communications for executive education programmes, innovation and overall brand at LSE Enterprise.Using owned, earned and paid digital internal and external communications and marketing channels, I carried out continuous and campaign-based activities.• Created an overall marketing & communications plan, incorporating short-term marketing and communications plans for events, executive education programmes and special projects.• Utilised a range of digital, offline and internal communications, including web, social media and email marketing. • Commissioned and oversaw the design and production of hardcopy marketing materials, establishing and maintaining relationships with the Design Unit, printers and suppliers.• Acted as Web Editor for LSE Enterprise, and worked closely with the LSE web team to maintain a consistent online brand.• Managed the transition of the website to a new Contensis content management system. This included the migration of content, creation of new content, layout and design.• Wrote, sourced and edited all website content, adhering to brand guidelines, SEO, web best-practice and ensuring a high level of accuracy. Regular content updates and fostering of effective relationships with content contributors.• Ensured all web forms were GDPR compliant regarding marketing requests and privacy notices, with timely deletion of relevant data.• Used Google Analytics to plan digital content and spot trends, working closely with the LSE web team to increase the visibility and usability of the website.• Wrote engaging content and sourced images to promote education programmes, events and news on Twitter and LinkedIn. Scheduled updates using Buffer. • Photographed events and student groups, edited using Photoshop. • Edited and created videos for the web to promote executive education programmes.• Sourced images for use across various digital channels.

I supported the Marketing & Communications Manager on a day-to-day basis with ongoing and planned campaigns to promote executive education, innovation and general brand awareness using online and offline channels.• Wrote case studies, completed web updates and content changes using the content management system, Contensis.• Managed and wrote content for social media accounts: Twitter and LinkedIn (scheduled using Buffer).• Wrote, sourced and edited news stories to appear on a WordPress blog.• Created individual websites for education and innovation projects, using Weebly; sourced and created content and images; promoted using digital channels.• Photographed events, groups & individuals, edited using Photoshop.• Edited promotional videos using iMovie.• Assisted with email marketing using MailChimp.• Proofread, wrote and formatted brochures, publicity materials and proposals.• Liaised with external suppliers to order designed promotional material.

King's College Hospital has hundreds of volunteers providing practical help to patients and visitors, complementing the work of paid staff across the Trust. • Wrote, edited and sourced stories for the volunteering quarterly newsletter, Using Microsoft Publisher. • Designed the newsletter layout, took photographs and created content based on volunteer interviews, hospital news and events. • Provided information and advice for members of the public considering a volunteer role.• Created and proofread the weekly volunteer rotas.• Coordinated and booked seven classroom and online training sessions for recruited volunteers.• Updated the volunteer training status after volunteer training sessions, using Microsoft Excel.• Organised volunteer events including the monthly volunteer forum and seasonal celebration. • Completed the procedure for allocating an I.D badge.

TextMine offered a web-based text messaging platform for the education sector. As Director, I organised the day-to-day running of the company alongside copywriting all external marketing and communications. • Established an online presence for the business on WordPress.• Wrote, edited and maintained the company's website content. • Created all relevant customer communication documents.• Wrote hardcopy direct marketing mail-outs.• Coordinated new electronic marketing campaigns.• Planned the strategic direction of the company, researching new markets. • Financial tracking, invoices, bill payment, payment-chasing and dealing with customer queries.

Freelance communications editor and proofreader for Musetopia Enterprises Ltd (a consulting and software development company).• Edited communication documents for a consulting and software company.• Advised on communications strategy and best practice.

I acted as first point of contact for internal and external communication matters for the faculty, receiving and disseminating all information of relevance to faculty staff and NHS colleagues.• Initiated and maintained regular consultation with a wide range of faculty staff and key NHS trust contacts, ensuring the reputation of the university was maintained. • Made decisions regarding the relevance and appropriateness of material for the faculty notice boards, plasma screens, faculty-wide email communications, as well as moderating the internal online discussion board.• Maintained the faculty's directory of experts, dealing with media requests, responding in a timely manner. • Wrote, edited and maintained the faculty’s website content, ensuring that it was up-to-date, accurate, maximised impact and complied with College regulations.• Supervised the freelance photographer for the faculty's annual report, in addition to sourcing, creating and proofreading content.• Monitored press coverage relating to the faculty (hard copy press cuttings and electronic), passing on any interesting stories to the relevant department or writing an article for the faculty website. • Collated and updated information for the faculty information databases (including the external contact database).• Assisted with content collation and copy-editing of faculty publicity materials. • Coordinated faculty events, liaising with external organisations, booking venues, catering, creating agendas and publicity. • Prepared appropriate documentation and produced minutes and action points, as Secretary for the Marketing and Information Committee.

The Cochrane Collaboration Depression, Anxiety & Neurosis online library of evidence-based psychiatric systematic reviews is published as part of The Cochrane Library.• Commissioned, copy-edited and published systematic reviews for The Cochrane Library (Cochrane Collaboration Depression, Anxiety and Neurosis Group).• Liaised with stakeholders and academics to maintain copy flow and peer-review process.• Facilitated each review’s timely development and updating.

Five years experience with the Current Opinion review journal series with a leading international publisher of professional healthcare information and medical journals. During this time I was promoted from Editorial Assistant to Editorial Coordinator to Senior Editorial Coordinator. • First point of contact for four bimonthly medical review journals.• Monitored and maintained copy flow by commissioning review articles and assisting authors.• Liaised with medical doctors and academic contributors to coordinate the peer-review process.