Catherine Fuller Email & Phone Number

Software product marketing/product management professional who sees product decisions through the customer’s eyes. Complete product life cycle management for B2B software: market/competitive analysis; primary/secondary market research; product requirements and road map; go-to-market positioning and pricing; partner selection; detailed product launch planning and execution; sales enablement; performance metrics and evaluation. Global marketing for US and overseas firms; significant experience with global customers and business partners. Work with customers in finance, healthcare, IT, telecom, digital video, professional services, energy (petroleum and electric power), automotive, architecture, and aerospace. Government customers include US Army and Air Force, NASA, and DISA (Defense Information Systems Agency).Focus on marketing new products based on new technologies, where developing and communicating the value proposition is key to moving the product from "nice to have" to the customer's budget. Shorten the sales cycle by developing the go-to-market strategies and sales enablement materials needed to close. This can be anything from new product training and positioning to in-depth analysis of competing products, answers to prospects' objections, white papers and thought leadership articles, and responses to RFPs.Specialties: Market/competitive analysis; market segmentation; comprehensive B2B solutions; product launch planning and execution; product requirements and road map; global marketing; thought leadership marketing; project management of cross-functional, global teams; capture management and proposal management (RFPs, RFQs, RFIs).Interests: security software and compliance; cyber security; big data and analytics; customer experience; Internet of Things; research and information services.

Listed skills include Product Marketing, Product Management, Enterprise Software, Competitive Analysis, and 45 others.