Currently leading the in-house creative & digital agency for the entire portfolio of StoreBound brands including Dash and Sobro. Responsible for winning the hearts of our consumers & team while delivering new customer revenue growth and innovative digital, customer-first marketing and brand experiences.

Lead in-house creative teams in all aspects of product design, marketing, and launch for StoreBound’s growing portfolio of flagship, private label, and licensed consumer housewares brands. Helped grow the organization from a disruptive startup with few product offerings into a multi-million-dollar company. Advise on all facets of brand development from product management to integrated content strategy, creative direction, and digital marketing.Produced numerous award-winning product designs including more than 100 unique products to-date, achieving key placement with global retailers and national television shopping networks. Guide omnichannel marketing strategies and provide creative direction on B2B / B2C advertising, advertorial content, and media outreach. Responsible for shaping the overall customer experience and ensuring consistent messaging across all brand touch points (print, web, video, packaging, advertising).

Brought on to guide the e-commerce website launch and promoted to oversee cross-channel content creation and marketing for a growing product portfolio. Responsible for creative direction, marketing strategy, and new product development including creation of packaging, collateral, and instructional manuals. Delivered successful sales presentations that secured key product placement at major US retailers (Macy’s, Bloomingdales, TJX, Walmart, Target, Sam’s Club, BJ’s). Integrated brand storytelling into the content development process to maximize sales and revenue growth. Represented the brand at leading international home and housewares trade shows.

Co-founded an award-winning digital media company that worked with startups, brands, and celebrity influencers to create targeted video content. Directed campaign and content creation with a focus on helping brands leverage YouTube as a key marketing platform. Clients included: Allstate Insurance, Conair, Cuisinart, Computer Associates, Hain-Celestial Foods, Lithia Motors, New York Waterway, and StoreBound.Produced integrated social campaigns to support clients’ marketing objectives and viral metrics (i.e. brand awareness, audience engagement, views, subscriptions, conversions, downloads). Ensured all deliverables met timeline, scope, and budget requirements as the key point of client contact. Responsible for all aspects of P&L management, business development, revenue generation, team building, content production, and creative quality. Led the agency to more than 15 industry awards including Silver and Bronze Telly Awards.

Recruited by industry-leading media executives to launch an online entertainment platform specializing in branded video content featuring YouTube influencers. Shaped the agency’s public-facing image while overseeing all aspects of marketing strategy, content development, and sales presentations. Produced marketing content for client and investor-facing pitches, playing an integral role in securing the agency’s largest relationships with 20th Century Fox. Designed branded packages including logo and identity systems, marketing materials, video content, and events. Creatively packaged talent to market to clients through branded videos and influencer events.

Led a creative team in developing product lines, B2B marketing materials, consumer-facing collateral, and sales presentations to promote new categories for the dance apparel brand. Directed photo shoots and worked with in-house design teams on catalog production and marketing content. Partnered with domestic and international suppliers to produce merchandise for new product lines. Drove business development by forging relationships with dance studios and other industry contacts.

Worked with section editors to produce content and features for the weekly publication. Fact-checked editorial content for accuracy and copyedited galleys. Additionally assisted on content photo shoots for feature articles.

Supported the Global Education Department with visual editing, copyediting, and trafficking. Worked directly with senior managers and executives in Fragrance Licensing, Global Education, and Aveda Consumer Marketing.