•Developed a comprehensive GTM (Go-to-Market) strategy, including segmentation, target market identification, positioning, campaigns, and communications, utilizing project management to ensure timely execution•Applied business intelligence tools such as Tableau to streamline the sales pipeline, improving conversion rates by 20% and reducing the sales cost cycle by 15%•Utilized Salesforce Marketing Cloud for campaign analysis, increasing open rates by 30% and click-through rates by 15% through A/B testing and optimized targeting•Managed editorial content and social media campaigns, achieving a 20% increase in engagement through data-backed decisions•Employed Google search console to track and optimize social media performance, resulting in a 20% increase in organic reach and a 15% boost in online sales during the pandemic• Incorporated User Experience (UX) best practices in campaigns and content strategies, ensuring an engaging and seamless experience for customers across platforms with a engagement rate of 40%•Leveraged pivot tables in Excel for market segmentation and pursue new market opportunities, resulting in a 30% increase in revenue from emerging markets•Conducted comprehensive market survey and competitor analysis, leading to the successful validation of a new product concept with 80% approval from target customers•Developed a robust business model and strategic plan that enabled a 50% increase in market share and sustainable growth over three years

• Analyzed customer data using YT Analytics to understand preferences, patterns, and customer demographics increasing engagement 15% •Performing ‘matching tool’ copyright analysis and exercises at The MLC (Mechanical Licensing Collective)• Conducting audits and analyzing data of copyright registrations at performing rights societies like ASCAP & BMI

• Leveraged SQL to extract and transform large data sets, uncovering insights that optimized fleet preventive maintenance that contributed to a cost reduction of 20%• Built a dynamic, real-time KPI dashboard using Power BI, enhancing data-driven decision-making for monthly reports of fleet per region, improving business performance• Developed and automated over 100 templates for preventive and corrective maintenance, streamlining processes and enhancing fleet efficiency, leading to reduced downtime to 50% • Cross-functional collaboration with Finance, Accounting, PM, Marketing and Logistic teams to develop departmental annual budget forecasting and aim to make strategic decisions.

• Processed and analyzed data of approximately 8 million records to find patterns and insights to explain behavior ofcash loan, Vehicle loan and Study loan Committees to reduce default and default risk by 5%.• Developed new framework to standardize different instruments (Credit, Student and Vehicle loans) increasing market penetration by 10% • Gathered data through cross functional collaboration to obtain relevant benchmark information to develop KPI dashboard Market Share to present to stakeholders• Recognition for implementing and consolidating areás macro plans using Microsoft Project

-Created a Database and formats to standardize daily processes.