Catherine Gibson Email and Phone Number
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• B2B Marketing Executive with over 20 years of experience in the Technology Sector• Customer Experience and Voice of the Customer Expert, Acclaimed for Leadership of Customer Advisory Boards• Extensive Partner Marketing, ABM and Digital Marketing Experience • Brings Strategic Perspective, Analytical Mindset and Extensive Global Business Expertise• Customer Advocate: Passionate about Discovering Customer Needs and Creating Win-Win Solutions• Outstanding at Cultivating and Maintaining Strong Customer Relationships at the Client Executive Level• Exceptional Communications Skills in Persuading and Influencing Others• Admired Team Leader and People MotivatorProfessional Areas of Expertise:Executive Leadership, B2B, B2B2C, Strategy, Customer Experience, Customer Advisory Boards, Partner Marketing, Digital Marketing, ABM, Events Strategy, Sales Management, Marketing Communications, Channel Marketing, Product Marketing, Product Management, Emerging Technologies, Customer Advocacy, Voice of the Customer, Customer Relationship Management
Blend360
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Vice President, Client EngagementBlend360 Mar 2019 - PresentColumbia, Maryland, UsBLEND360 is a new breed of AI Marketing Company that delivers Marketing Solutions Enabled by Data Science, Talent, and Technology.Collaborate with our Fortune 500 clients to support their critical business objectives with exceptional marketing consultants and proven business solutions.
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Senior Consultant And FacilitatorIgnite Advisory Group Mar 2018 - PresentIgnite Advisory Group is the world’s leading consultancy focused exclusively on helping B2B companies engage with executives from key accounts through high-impact Customer Advisory Board and Partner Advisory Board programs. Lead consulting engagements with enterprise clients across multiple industries to help them increase customer loyalty, create customer brand advocates, drive innovation and improve overall customer satisfaction metrics through successful Advisory Board programs. -
Marketing And Communications DirectorBt In The Americas May 2016 - Feb 2018London, GbDeveloped and executed strategic marketing campaigns to penetrate and grow target accounts in a challenger region, designed to achieve revenue and ROI objectives. Led strategy and execution for the Americas Executive Briefing Centers and Events, plus Partner Marketing activities for key partners in the Americas. -
Executive Council Moderator-In-TrainingCollaborative Gain Sep 2015 - Apr 2016New York, Ny, UsThe Collaborative Gain Councils are a peer network of over 400 executives who are committed to helping each other with customer experience, strategy, and leadership issues. As moderator, led the development, content and agenda for biannual leadership conferences for Collaborative Gain. -
Vice President, EventsTm Forum Nov 2014 - Aug 2015Parsippany, Nj, UsTM Forum is a non-profit global industry association with over 900 member companies representing the Who’s Who of the digital ecosystem, including service providers, global enterprises, and technology providers. Led the Events Team and shaped the strategy of TM Forum as part of its Senior Leadership Team. Created and executed the Forum's events strategy in support of its strategic plans, content initiatives and membership engagement priorities. Orchestrated with internal and external stakeholders (including members, sponsors and exhibitors) for the successful planning and operation of Forum events, which ranged from 50-3000 delegates. Owned Events P&L. Direct report to the CEO. -
Senior Partner Marketing ManagerRiverbed Technology Apr 2013 - Nov 2014San Francisco, California, UsDeveloped and executed marketing strategies and plans with Service Providers on a worldwide basis to support and extend Riverbed campaigns and sales objectives. Created Go-To-Market Programs to drive the adoption of Riverbed-based service offerings. Partnered with Riverbed’s Service Provider sales teams, channel sales teams, and Service Provider sellers and marketing teams to create joint sales initiatives to drive revenue. Developed partner-specific messaging and collateral. Designed and executed demand generation programs for supported Service Providers. -
Director, Executive Forums And Industry EventsAt&T Mobility Services Jan 2011 - Apr 2013Dallas, Tx, UsCreated and executed the strategy for AT&T’s enterprise customer-facing events (~150/year), including offline and online proprietary forums, virtual events, and industry trade shows. Provided event linkage to strategic enterprise messaging themes, product positioning, and industry trends, in order to articulate AT&T’s strategic vision, promote AT&T’s brand, and ultimately drive increased revenue to the firm. Additionally, through these forums and events, positioned AT&T’s thought-leadership and created opportunities for senior executives to strengthen customer relationships. -
Customer Advisory Council DirectorAt&T Mobility Services Aug 2003 - Jan 2011Dallas, Tx, UsLed AT&T's Customer Advisory Council Program, managing AT&T's Advisory Council strategy and execution of workstreams. The Council Program consisted of a CIO-level Council and VP/Director-level Council, as well as AT&T's International Advisory Councils (Asia-Pacific, Canada, Latin America, and EMEA), plus a Technology Council and Vertical Councils (Healthcare, Finance, Manufacturing, Education). Acting in a management consulting role, partnered with AT&T's senior executives to set strategic goals, identify feedback areas, and create thought-leadership discussions. Partnered with customer members to identify areas of concern, and ensure expectations were aligned for success. Drove results of Council-led initiatives. Led customer membership activities, from recruitment through to retirement.
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International Sales Director - Emea RegionAt&T Mobility Services Jan 2001 - Jul 2003Dallas, Tx, UsGenerated business development results for EMEA joint venture, through co-managing a team of 60 European-based salespeople supporting AT&T’s multinational business customers with locations in region; Led the EMEA Regional Customer Advisory Council, whose mission is to highlight and resolve customer issues that are indigenous to the Region, focusing on product portfolio, customer care, and supplier performance initiatives.
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International Product Management DirectorAt&T Mobility Services 1998 - 2001Dallas, Tx, UsDirected the development and implementation of telecom products and marketing initiatives to achieve nearly $1 billion in annual revenue from Canadian and Mexican voice services; Drove initiatives with Joint Venture partners; Led cross-functional sales process improvement team to reduce sales cycle time by 65%.
Catherine Gibson Skills
Catherine Gibson Education Details
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Lewis & Clark CollegeInternational Affairs -
Vanderbilt University - Owen Graduate School Of ManagementFinance
Frequently Asked Questions about Catherine Gibson
What company does Catherine Gibson work for?
Catherine Gibson works for Blend360
What is Catherine Gibson's role at the current company?
Catherine Gibson's current role is B2B Marketing | Strategy | Talent Solutions | Customer Advisory Boards | Partner Marketing | VoC.
What is Catherine Gibson's email address?
Catherine Gibson's email address is ca****@****ail.com
What is Catherine Gibson's direct phone number?
Catherine Gibson's direct phone number is +190867*****
What schools did Catherine Gibson attend?
Catherine Gibson attended Lewis & Clark College, Vanderbilt University - Owen Graduate School Of Management.
What skills is Catherine Gibson known for?
Catherine Gibson has skills like Strategy, Cross Functional Team Leadership, Strategic Partnerships, Product Management, Telecommunications, Marketing Strategy, Leadership, Business Development, Product Marketing, Strategic Planning, Management, Marketing.
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