Catherine Nolan Email & Phone Number

Oakland, Ca, Us

Oakland, Ca, Us

San Francisco Bay Area, California, Us

- Responsible for the strategy and execution of all digital touchpoints–email, social, web content, Google ad grant, and SMS–and working with design & communications to ensure cohesion with print and press- Consistently growing social followers and engagement, increasing email open rates, and optimizing Google ads for lower CPC- Leading a website redesign project: conducting content audits, market research, web analytics analysis, and information architecture reconstruction- Overseeing the work and professional development of two digital marketing coordinators- Working closely with other departments and communicating effectively with members of leadership to get buy-in and support

- Uses marketing expertise to provide a holistic strategy from web to email to social, providing direction and insight at every stage- Creates user-centered and data informed web properties for B2B & B2C clients, adapting to the needs of various CMS and design systems- Delivers wireframes & prototypes to development teams, collaborating on design solutions and serving as a technical liaison for clients- Leads workshops educating other designers on UX design & strategy best practices

- Worked on UX and strategic projects for a range of B2B and B2C clients including Intercom, Typeform, Nike, Intuit, Smartsheet, and Contentsquare- Conducted extensive research including interviews, analysis of user data, and competitor audits- Designed digital experiences using wireframes, user flows, and prototypes while working closely with visual designers, content creators, and developers- Presented designs to clients and stakeholders, advocating for decisions when necessary- Led strategic projects, including developing creative briefs, advising junior strategists, and crafting narratives for strategic pitches

Cape Coral, Us

- Worked with a team of designers to develop a prototype for a social media platform. - Analyzed existing primary research and conducted secondary research.- Designed the platform’s information architecture through user flows and a site map. - Created wireframes and a high-fidelity prototype using Figma. - Conducted usability testing, analyzed results, and provided recommendations for future iterations.

- Led a major website redevelopment project, resulting in a 500% increase in monthly sales- Managed WordPress content system with thousands of products / pages- Developed and executed social media strategy, leading to a 700%+ increase in Instagram followers- Worked with development teams to design custom web solutions on Wordpress and WooCommerce- Designed visual communications using photography, video, graphic design, and copywriting- Managed store inventory, working directly with local, domestic, and international vendors

- Developed paid and organic social media campaign strategies for B2B and B2C clients including Nest, CA Technologies, DocuSign, and TCHO Chocolate. - Art directed social photoshoots both in the studio and on location. - Wrote copy for Twitter, Facebook, Instagram, LinkedIn and traditional media channels in a variety of voices. - Presented creative concepts and executions to clients. - Oversaw the work of other writers and content creators. - Concepted and executed internal social projects and managed posting on all internal channels.

- Assisted an Executive Creative Director with extensive scheduling and travel. - Organized domestic and international shipments. - Worked with a team on party and event planning for groups of 100+. - Fielded all phone calls and studio visitors.

Education record

Bachelor'S Degree, Museum Studies/Art History