Catherine Hanu Email & Phone Number

Chicago, Illinois, United States

Novartis (current)• Delivers marketing personalization at scale through multi-channel media campaigns• Manages tactical activation of audiences utilizing 1st, 2nd & 3rd party data sources across digital channels to advance new patient acquisition• Scales CRM first party data using retargeting & modeling to maximize customer value and engagement• Collaborates closely with analytics team to measure campaign performance against custom KPIs, and utilizes data-driven insights for optimizations & testing to advance client directives• Team lead of both consumer and physician targeted campaigns, with a personal vested interest in the growth of my team through a strengths-based, values-driven leadership approachUScellular (Feb. 2021 - Feb. 2022)• Led digital investment strategy, tactical activation & holistic measurement across digital, social & search campaigns• Drove advancement of current customer retention campaigns utilizing CRM inputs through optimal digital channel tactical recommendation & testing of CRM data on new digital platforms• Built first-to-market integrated custom content program “Fairness in Wireless” across multiple publishers which exceeded CTR benchmarks by 25% and page views benchmarks by 300%• Led reporting deliverables utilizing data-driven insights to apply successful optimizations across five lines of business

Chicago, Il

Lowe’s• Developed & implemented vendor co-marketing paid media campaigns across TV, digital & search channels• Cultivated vendor partner relationships to ensure mutually beneficial results to Lowe's and strategic partners• Developed media launch campaign for Craftsman at Lowe’s utilizing CRM 1P & 2P audiencesUScellular• Developed strategic approaches, led tactical recommendations, implementation & measurement of 20+ sponsorship campaigns, in addition to leading main line of digital business strategy• Led executive reporting for clients, inclusive of multi-touch attribution modeling results

Chicago, Il

Digital Acquisition Activation for US Cellular

Digital, Programmatic Buying and Social Activation for Kraft Maxwell House, MiO, Country Time, Kool-Aid and P3

Chicago, Illinois

Account: Burger King

Chicago, Il

Accounts:-DeVry University-Keller Graduate School of Management-Chamberlain College of Nursing

-Initiated and implemented direct mail marketing campaign.-Conducted field marketing with doctors, therapy companies and hospitals.

-Assisted with planning and implementation of all Ride for Life advertising events.-Conducted Community Partners fund raising campaign. -Maintained donor database. -Coordinated Ride for Life sponsors.

-Trained and supervised student callers to fund raise effectively.-Monitored the skills of student callers and provided corrective support.-Ensured financial results with a development position in a non-profit organization.

-Drafted press releases and conducted client research.-Created appointment grids and event wrap reports after contributing to execution of client events.

-Created monthly media clip reports for clients.-Updated and maintained client and logistics records for Association of Woodworking & Furnishings Suppliers (AWFS) Fair 2009.

-Contributed to planning of internal fundraising events.-Designed materials for upcoming events.