Catherine Hardy-Cooper Email & Phone Number

Squamish, Bc, Ca

Squamish, British Columbia, Canada

• Created, planned and effectively launched the rebrand of 2 of 3 venues • In charge of all marketing avenues including social media, content creation, website creation and upkeep, graphic design work, printed creative, promotional radio ads, Ubmedia upkeep, ticket promotion via Eventbrite and inhouse marketing materials for staff to use daily• Management of contractors needed for promotion• Develop, establish and maintain marketing strategies to enhance business• Develop brand kits for each business to create and maintain synergy within each venue• Responsible for all aspects of projects; meeting deadlines, time management, contingency planning, approval of channels and procedures, budgeting, campaign analysis, and tracking and monitoring• Create effective working relationships with management team/employees, managers of bands/artists/entertainers and external contractors• Provide feedback for event promotion strategies and meeting organizational standards• Marketed and delivered 8 Sold Out shows at the Live Music Venue• Increased engagement and following on social channels by 10%

Newmarket, Ontario, Canada

• Back-to-back summer internships and remote part-time during school year. One-woman digital marketing team!• Utilized Content Management System (CMS) via PointForce, which interfaced with surgo.com and streamlined business processes through product-publishing and category management.• Monitored website traffic patterns through Google Analytics. Recognized actionable insights and created and deployed pop-ups/blogs/webpages that would target these patterns through inbound marketing, ultimately increasing web traffic.• Created webpage and blog post to address major market change for BpTRU product line. Used Google Ads to optimize SEO regarding market change, resulting in Surgo being the top result on Google for most BpTRU-related searches.• Manipulated basic HTML code for webpages through PointForce and Adobe Dreamweaver.• Optimized UX work flows by increasing accessibility to information. Implemented complementary product recommendations through PointForce.• Analyzed competitors’ websites, recognized gaps and tendencies, and used this information to implement solutions to provide market-leading content to customers.• Authored and published 35+ blog posts through HubSpot which emphasized competitor differentiation on promotions, trends and products.• Managed social media (Facebook and Twitter) accounts through HubSpot, raising awareness for website blog posts.• Created promotional flyer for new product that was distributed to customers, which resulted in a sharp increase in customer traffic and sales for that product.• Collaborated with VP and internal graphic design lead to construct and update web pages.Provided updates to VP on project progression and work activities. Daily brainstorms with VP on marketing ideas.

Bachelor Of Commerce (B.Com.), Marketing Management

Activities and Societies: University of Guelph Basketball IntramuralsCurrently in 4th year of the Marketing Management program

Education record

Activities and Societies: Basketball Team Captain and Yearbook Committee