Catherine Harper Email & Phone Number

California, United States

St Paul, Minnesota, United States

Allentown, Pennsylvania, United States

Orchestrate launch of new intranet, ensuring a smooth transition and high employee adoption through successful engagement strategies. Collaborated with various teams to coordinate communications and content on the site, as well as launch activities, driving successful implementation and user engagement.Achieved 93% company-wide adoption of the intranet platform as Intranet Manager, leading successful implementation.Spearheaded an engaging and informative intranet newsletter, resulting in a remarkable 75% increase in readership and enhancing internal communication.Led and oversaw article creation, editing, and site management across all departments including Human Resources, Learning & Development, Product, and Corporate Citizenship.Conduct daily monitoring and analysis of data including intranet's social feed, high-level analytics, user feedback, and recent search terms to improve user experience.Facilitate productive weekly content planning meetings with various departments and maintain an effective editorial calendar.

Allentown, Pennsylvania, United States

Produce compelling external and internal-facing content for Shift4 Knowledge Base, demonstrating exceptional writing and editing skills. Develop and implement comprehensive Content Standards for the entire company, ensuring consistency and quality.Spearheaded the creation of learning materials for the Tier Certification program, enhancing training and certification processes.Enabled data-driven improvements by monitoring and reporting user analytics for Knowledge Base sites.

Irvine, California

Represented prestigious global members such as Disney and Wells Fargo by crafting and executing highly effective corporate communications and marketing strategies. Oversaw copy for email campaigns, circulars, direct mail, print, cross-channel advertising, video scripts, and signage, ensuring consistent and impactful messaging.Enhanced engagement and interest via communication plans, demonstrating a strong understanding of target audiences.Achieved a remarkable 200% increase in readership, social media following, and website hits by conceptualizing and producing a daily newsletter with tailored content.Directed a team of copywriters, ensuring outstanding project execution and quality reviews.

Irvine, California

• Distributed clear, concise communications for leading software firm across multiple service lines and Support Department processes. • Streamlined company’s processes while seeing all projects through to completion in fast-paced, deadline-driven arena. • Developed style guidelines establishing brand tone and copy standards and communicated to worldwide employees and headquarters.

Irvine, Ca

• Worked both alone and in tandem with Marketing and Sales teams to develop innovative selling concepts for leading software.• Developed action-oriented copy for a variety of sales platforms including site content, marketing campaigns, and email newsletters. • Collaborated with product and business managers to build content strategy solutions and improve customer experience across digital channels. • Researched trends to support website and social media content and email campaigns. Served as key contributor in all phases of artistic concept design, collaborating with key strategists to increase quality of final content.

Houston, Texas Area

• Revamped client's overall brand and communications, generating a 27% 2-year membership and 66% event attendance increase.• Conceptualized brand positioning and messaging for diverse client list of national, non-profit professional associations.• Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.• Tested and optimized organic and paid acquisition channels, including content creation and curation, pay-per-click, event, social media and lead generation campaigns.

Produced consistently well-researched, newsworthy content and led new solutions for engagement and expansion of Texas State audiences:-Strengthened university’s social media presence across platforms including Twitter, Facebook, Flickr, Youtube, Tumblr and the Texas State blog. -Curated content for the Texas State blog: writing articles, developing ledes, photographing/interviewing subjects and pitching story ideas.