Catherine Hedden Email & Phone Number

Pagosa Springs, Co, Us

Spearheading strategic growth initiatives, integrating innovative programs, brand development, and financial sustainability. Key Responsibilities and Achievements:Drive organizational strategy and high-level decision-makingDevelop and oversee comprehensive growth strategies across programs and income streamsLead program management, ensuring creation, implementation, and evaluation of impactful initiativesManage financial planning, budgeting, and analysis to ensure program sustainability and organizational growthDirect brand strategy and marketing efforts, aligning with organizational evolution and community needsImplement AI-driven solutions to enhance operational efficiency and program effectivenessFoster innovation and continuous improvement across all organizational domainsEnsure alignment between organizational strategy, program initiatives, and marketing effortsCultivate stakeholder relationships and support inclusive community development

San Jose, Ca, Us

Global, solutions-led, integrated marketing leader responsible for strategy, planning, execution, and management of Cisco’s most strategic campaign. With significant investment, campaign success was measured on Awareness, Marketing Engaged Pipeline, and Marketing Contributed Pipeline.Marketing Transformation • Developed and implemented a consistent strategy and execution process for Cisco's Marketing Operating Model. Lead strategic product launches and Always on Journeys across the Cisco global portfolio with budget oversight of $66M. This included planning, creative development, translation and localization, activation and execution, and monitoring and optimization for the Networking, Security, Cloud & Compute, Service Provider, Small Business and CIO business units. Working with global teams, drove integrated program plans, paid media briefs, and omnichannel promotional plans with activation points by country, language and channel.

Pensacola, Fl, Us

Help clients use a data-driven approach to driving financial performance through brand alignment. Chief architect of the Thrive in Uncertainty program, a business and brand-strategy-led organization transformation service offering. Developed program methodology and thought leadership content.

Worldwide, Oo

• Business Unit Marketing leader for Deloitte Human Capital, one of four business units within Deloitte Consulting. As the lead marketer I was responsible for strategy, planning, execution, and optimization for all consulting services and 20+ platforms and SaaS products. • Chief architect for Deloitte’s Future of Mobility go-to-market strategy and led the commercialization of the business, including transportation, supply-chain and logistics services and the new mobility operating system. • Created and launched Deloitte Cloud’s first co-marketing project with Amazon Web Services that utilized gated content to drive leads. • Led global, cross- functional, strategic integrated marketing teams, including strategy, planning, execution, and optimization for Deloitte Cloud, Human Capital, Future of Work, Future of Mobility, and Smart Cities. Team skills included brand, content, advertising, events, public relations, internal communications, content marketing, product marketing, social media, digital, SEO, and inbound marketing. Coached three team members to milestone promotions.• Created, launched, and grew differentiated brand messaging for Deloitte’s Cloud business unit, Future of Mobility and Future of Work practices, and Human Capital business unit. The Cloud brand messaging and visual identity was widely recognized as the most creative and effective across Deloitte US, and the Human Capital brand campaign exceeded every performance benchmark. • Used my comprehensive understanding of business goals and marketing investment opportunities and trade-offs to develop detailed business and marketing strategies, and investments.

Led Marketing strategy and execution for this fast-paced start-up within Deloitte Consulting. Created and implemented an agile, Deloitte Cloud marketing framework, leveraging various internal and external channels, content types and media formats to deliver personalized experiences with priority audiences.

Led the strategic direction and profitable growth of this successful creative agency and visual media production company. Serving both B2C and B2B clients, we created and implemented integrated marketing and communication strategies that resulted in significant revenue growth and increased brand loyalty.

Worldwide, Oo

Business Development Center DirectorLed all business development and marketing activities in the Mid-Atlantic Region with a team of nearly 50 sales and marketing professionals.• Tripled regional revenue from $110 million to $330 million in a three-year period by winning new clients, and expanding service offerings to existing clients. • Worked with Industry and Service Line leaders to develop successful enterprise wide sales strategies and tactics that drove targeting teams and won new business.• Accelerated revenue growth, propelled internal client satisfaction and reduced expenses by spearheading a complex change management strategy that merged and integrated four business development and marketing groups.Business Development ManagerPropelled new business development in the Mid-Atlantic Region. Led Deloitte Consulting and Deloitte & Touche integrated pursuit teams at Fortune 100 companies.• Through dedicated, consistent, targeted relationship building was the top business development professional at Deloitte (US).• Developed and secured relationships with influencers, buyers and C-Suite executives within Fortune 500 companies in order to not only win new business but also create more profitable pricing models for proposed services. • Because of my deep knowledge of Deloitte service offerings and my ability to assess client challenges, built and sold cross-service line, client centric solutions including ERP Implementations, Accounting Department Outsourcing and Process Improvement initiatives. • Increased revenue from existing clients by creating solutions based sales opportunities, expanding the breadth and depth of client relationship penetration and encouraging cross-functional relationship development.

Certificate, Artificial Intelligence Driven Digital Marketing

Bachelor Of Business Administration - Bba, Finance, General

Bachelor Of Business Administration - Bba, Finance, General

Bachelor Of Business Administration - Bba, Finance, General