Catherine Helean Email and Phone Number
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At the forefront of innovative communications, my professional journey is notable by a blend of creativity and strategic insight, with a particular focus on growing new audiences, both internally and externally.With a robust skill set in brand journalism and new media, we facilitate innovative and measurable strategies for audience engagement and behavior change. My commitment to driving measurable, and remarkable results is matched by a dedication to mentoring emerging talent in the art of compelling storytelling in healthcare, higher ed and media. Emmy award-winning communications and marketing experience on national scale.#healthcaremarketing #innovation #innovation #awardwinningLearn more about me here: https://bold.pro/my/catherine-helean/489r
Pure Stories
View- Website:
- purestories.co
- Employees:
- 2
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Pure StoriesUnited States
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Managing Director, Digital Storytelling: Media, Healthcare, Higher Ed, NonprofitPure Stories Oct 2017 - PresentIngeniously digital. That describes the award-winning combination of brand, creative, PR, public affairs, design, and content distribution that is the Pure Stories formula.
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Pushing LimitsCmo Alliance Jun 2023 - PresentSan Francisco, Us -
Strategic Analyst/Communications In Support Of NasaFreedom Information Systems, Inc. Oct 2023 - Feb 2024Tampa, Florida, UsEngagement and brand opportunity: Social media, communications and executive speaker planning. Focus on amplifying messages about the International Space Station and astronauts while developing brand video and messages for the Space Operations Mission Directorate of NASA. -
Executive Director, Creative, Communications And MarketingNew College Of Florida Apr 2022 - Apr 2023Sarasota, Fl, UsResponsible for all external communications for brand and marketing. Battle-tested PR and media relations, including in-the-moment and longer-lead media statements, interviews and responses. Complete brand re-vamp success. Double digit social and digital growth. -
Chief Marketing OfficerSpring Hill College Jul 2018 - Nov 2021As brand and creative director, launched new website with advanced design, content and SEO strategies. Developed first-ever strategic brand and audience growth plan for the College. Through extensive research, created/wrote a holistic, creative brand content plan and activations. Primary writer for the president: media relations, remarks, blogs, interviews, statements.• Implemented successful targeted, creative digital growth campaigns on traditional, digital and emerging channels. Led to continuous month-over-month audience growth.
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National Vice President Marketing, Brand And Creative DirectorAmerican Diabetes Association Nov 2016 - Oct 2017Arlington, Va, UsExecutive leader for all b2b and b2c marketing. Includes deep strategic planning, creative direction and implementation among cross-functional teams. Led rebranding efforts for the Association, digital planning and web oversight. Lead for the Association's national and global new revenue partner media and marketing storytelling strategies, brand development and national sponsor liaison. -
Vice President, National Group Accounts, CommunicationsAmerican Heart Association | American Stroke Association Feb 2014 - Sep 2016Dallas, Texas, UsCreative communications and crisis strategist. I led the messaging efforts for the AHA/ASA including Go Red For Women, the country's top women's health movement. Award-winning production experience on all platforms: digital, video, podcast, print.Account team team development and coaching focus. Included creative oversight in an agency-aligned structure.Entertainment and celebrity content development and management.C-suite and sponsor presentation expert.Immediate media responses as well as content and storytelling strategies.Specialty consumer focus areas: Heart and brain health; healthy living initiatives including battling food insecurity, housing insecurity, women's heart health. -
FounderAdd Water Social :: Creative Social Media Writing, Planning, Engagement 2013 - Feb 2014PROJECTS: Add Water Social was invited to join the NASA Social Media team at the Kennedy Space Center to live tweet for the launch of the Maven missile to Mars.Add Water Social worked with startup.org to mentor entrepreneurs at StartUp Weekend/Tampa to provide business marketing advice.Writing projects included branding concepts for television station campaigns as a social strategy.
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Marketing Director And Creative DirectorKare 11 Mar 2012 - May 2013Minneapolis, Mn, UsMarketing and creative director, responsible for all brand and communications strategies, all platforms, including video, digital, radio, print and event opportunities. Developed and managed the creative team for all message design, production, creation and implementation. Includes strategic planning and media buying.Expert maximizing owned, shared and paid media. -
Wfla-Tv Vice President, Marketing, Nbc Rep Southeast Region, Affiliate Marketing CouncilWfla-Tv News Channel 8 Jul 2007 - Nov 2011Station marketing leader and liaison for NBC in the Southeast. Developed strategic marketing plans, creative implementation and efforts that led to #1 news ratings for the station. As NBC rep, aligned meetings, communications, creative concepts and insights from the network.
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Vice President, Marketing, Branding, Creative DirectionMedia General 2007 - Nov 2011Richmond, Va, UsCreative, strategic, award-winning leader with responsibility to develop and implement visionary marketing and branding for this multimedia company. Passionate, smart, decisive. Accomplishments: social media marketing and content development that produced results, digital product launches, community sponsorship leadership for more than 100 non-profits, sports partnership marketing, ratings successes, new revenue development, employee and crisis communications.Led team of creative designers, writers, producers, videographers and editors in an agency-model environment.Emmy award-winning professional for writing and communications campaigns. -
Marketing And Creative DirectorWfla-Tv (Nbc) 2007 - 2008Mentored multimedia marketing team to develop and produce innovative branding and creative marketing for all internal and external messaging strategies using all strategic platforms: TV, print, digital, email, direct mail, social, radio and events. Oversight of all brand and creative direction to engage key audiences with relevant message strategies.
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FounderClh Communications :: Marketing, Pr, Creative Development 2005 - 2007Marketing and creative firm, with specialties in strategic marketing, branding, and overall creative communications for new media, global products, cable, television, print, sports, publishing, healthcare and non-profit clients. Love Turner Classic Movies? Me too. I developed, wrote and produced a promotion campaign that was nominated for a national award.
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Promotion ManagerWfaa-Tv (Abc) 1993 - 2005Dallas, Tx, UsResponsible for all creative brand messaging: included developing, designing, writing, producing and implementing branding/marketing programs and strategies via all media formats: television, cable, digital, radio and magazine. -
Creative DirectorTurner (Turner Broadcasting System, Inc) 1991 - 1993Atlanta, Georgia, UsStrategic creative, hands-on marketing executive, tasked to increase brand and program awareness. Team mentor and teacher.
Catherine Helean Skills
Catherine Helean Education Details
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West Virginia UniversityCommunications -
University Of PennsylvaniaHealth Law
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Stanford Continuing StudiesLeadership Module As Part Of Entrepreneurship & Innovation Continuing Studies
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Harvard Business School Executive EducationLeadership: Creating Public Value And Innovation
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Poynter InstituteFuture Funding Models For Newsrooms And The Lead Lab
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Wesleyan UniversityInternational Relations And Affairs
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Stanford Continuing StudiesInnovation And Leadership
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University Of LondonBusiness
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Stanford Continuing StudiesAi In Healthcare
Frequently Asked Questions about Catherine Helean
What company does Catherine Helean work for?
Catherine Helean works for Pure Stories
What is Catherine Helean's role at the current company?
Catherine Helean's current role is Building great brands from the inside out - growing engagement using innovative Communications & Marketing strategies through fresh ideas & content development with a passion for healthcare, higher ed & media innovation..
What is Catherine Helean's email address?
Catherine Helean's email address is ca****@****art.org
What is Catherine Helean's direct phone number?
Catherine Helean's direct phone number is +125162*****
What schools did Catherine Helean attend?
Catherine Helean attended West Virginia University, University Of Pennsylvania, Stanford Continuing Studies, Harvard Business School Executive Education, Poynter Institute, Wesleyan University, Stanford Continuing Studies, University Of London, Stanford Continuing Studies.
What are some of Catherine Helean's interests?
Catherine Helean has interest in Family, Writing, Running, Boxing.
What skills is Catherine Helean known for?
Catherine Helean has skills like Social Networking, E Commerce Innovations, Emmy Award Winning Marketing Campaigns, Sponsorship And Cause Marketing Revenue Campaigns, Marketing Research, Blog Writer, Executive Level Presentations, Innovation Management, Cross Functional Team Leadership, E Marketing, Consumer Communications And Audience Growth, Web Marketing.
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