Catherine L. Email & Phone Number

New York, United States

New York, New York, United States

New York, New York, United States

• Compose and edit weekly executive-level business insights report and talking points for Disney DTC executives
• Drove cross functional collaboration to design a comprehensive ad revenue and subscriber performance report for the Disney+ ad-supported product
• Streamlined reporting process and centralized KPIs for ad sales and subscriber engagement
• Built and maintained trusted relationships with cross-functional stakeholders, enabling seamless information gathering for critical business decisions

• Led the successful transfer of all Ad Operations vendor contracts from Disney to the NHL, ensuring a seamless transition
• Managed a team of two NY-based coordinators and six offshore members, overseeing the execution of 100+ digital multi-platform ad campaigns at any given time
• Facilitated team growth by providing coordinators guidance and support in leading vendor calls, empowering them to assume leadership roles in large scale projects, and championing subject matter expertise
• Acted as the main point of contact in JIRA for troubleshooting and new ad related product initiatives
• Developed and implemented extensive process documentation and standardized SLAs for Ad Operations campaign management workflows, streamlining team operations

Greater New York City Area

Greater New York City Area

• Directly managed six traffickers for Autos, Government/Industry, Mid-Market, and Travel advertising categories managing over 100 campaigns across all Time Inc. sites.
• Trained associates to traffic display, video, and custom units in DFPP, analyze reporting, and make campaign optimizations to ensure we delivered campaigns in full.
• Utilized extensive knowledge of DFPP and site trafficking rules as primary campaign approver in AdFront (CMS) and point of contact in evaluating how new orders are entered and trafficked.
• Developed and implemented AdOps workflow process for managing Programmatic Guaranteed deals in AdX and train traffickers and Account Managers on best practices.
• Collaborated with Account Managers and Ad Tech to monitor site performance and inventory for most effective viewability and delivery optimizations.
• Assisted traffickers in troubleshooting broken sponsorships and testing creative.

Greater New York City Area

• Assisted Senior Manager in approving and assigning new campaigns in AdFront (CMS), ensuring Sales Planners followed proper booking procedure for trafficking in DFPP while maintaining site rules.
• Collaborated with the AdTech team when Golf.com and Fansided.com redesigned to ensure smooth transitions.
• Served as AdOps lead for the annual SI.com Swimsuit site special launch by coordinating with Sales Planning and AdTech to monitor ad sponsors’ delivery and resolve broken sponsorships quickly.
• Identified workflow inefficiencies with our QA process and updated trafficking guides to streamline our workflow process.

Greater New York City Area

• Trafficked and managed an average of 35 campaigns at any given time without any missed roadblocks.
• Handled complex campaigns for advertisers like Nike, Schick, and Bose by prioritizing the most urgent launches while adapting quickly to multiple changes across several campaigns on a daily basis.
• Quickly and efficiently launched last minute roadblocks by enforcing creative deadlines, accurately trafficking creative, and testing all tags prior to launch.
• Reviewed and approved campaign orders in AdFront (CMS) for correct traffic setup and booking confirmation.
• Maintained constant communication with the Sales Planning team to report campaign progress and suggest optimizations when necessary.
• Pulled and analyzed reports throughout each campaign to identify any discrepancies between DFP and third party.

Greater New York City Area

• Negotiated and accurately executed ad placement for one weekly issue averaging $7M in ad revenue each month.
• Collaborated with editors to accommodate ideal story layouts and proposed alternate scenarios when requested.
• Successfully and efficiently executed twice the standard number of issue closes in Q2 in 2013 while training a new hire on the book makeup process without any make goods.
• Served as Makeup liaison to sales team by maintaining FileMaker Pro advertiser guidelines database.
• Built efficient issues by applying knowledge of plant operations and press configurations which resulted in personally contributing an average of $40K in cost savings each year to the department.
• Ensured 100% accuracy by upholding all advertiser guarantees in 2012 and 2013 resulting in zero make goods.