Catherine Ho Email & Phone Number

United States

Boise, Idaho, US

Rancho Cordova, CA, US

- Developed data-driven email strategies for VSP Vision Care’s e-commerce platform Eyeconic.com, sending over 4.1MM emails per quarter.- Worked cross-functionally with different teams and individuals to solve for email list challenges, resulting in successfully increasing email targeting by 1MM customers per month. - Managed email content calendar, tracked.

West Sacramento, CA, US

- Collaborates with CRM team to translate the annual strategic CRM Marketing plan into a clearly defined calendar, coordinating workflows, creative briefs and project statuses.- Delivers content and messaging to discrete customer groups on a highly segmented basis using various media vehicles to ensure comprehensive outreach at all customer touch points..

West Sacramento, CA, US

Local Marketing Expertise -Responsible for the development, implementation, and execution of all local marketing campaigns for Raley’s, Bel Air and Nob Hill Foods. -Collaboratively develops marketing strategies based on brand standards and customer insights to differentiate Raley’s from its competitors. -Oversees digital and print marketing efforts related.

Sacramento, California, US

Social Media Management- Curate and create high quality content on behalf of five national brands. - Spearhead social media campaigns and day-to-day activities. - Engage with followers, write/proof copy and manage image curation and design. - Perform sentiment analysis and monitor communications toward or regarding client brands.- Perform reputation.

Sacramento, California, US

Public Relations - Developed custom media pitches, which garnered local and national coverage. - Drafted and distributed press releases announcing new products and tradeshow attendances. - Monitored and highlighted key PR clips, impressions and advertising values. - Collaborated with internal creative departments to develop PR strategies for promotional.

Content Management - Managed social media platforms and promoted upcoming events, increasing web traffic to site. - Created content and designed graphics which increased engagement by 50%. - Collaborated with manager and developed key strategies to enhance web traffic to site.- Implement social media campaigns which increased awareness of department.

Sales & Marketing - Delivered prepared sales talks to 100 company executives per week using company guidelines.- Increased attendance of seminars by 10% by contacting 350 small/mid-level companies. - Researched contact information of potential clients and developed 115 new leads in 3 months.- Maintained a strong client-base by recording names and contact.

Email Marketing - Executed targeted email marketing campaigns and newsletters reaching over 78,000 patrons.- Composed marketing material including press releases, profiles, and social media posts.- Increased engagement by spearheading employee of the month social media campaign. Event Coordination - Planned, coordinated and executed 3 major promotional.

Seattle, Washington, US

Market Research- Analyzed key international retail market growth and entry strategies for multiple client commodities using government data, press releases, and company annual reports. - Developed, researched, and reported market growth of Venezuela’s sugar and chocolate confectionery market.- Modified the export requirements and procedures for specific.

Project Management - Created Access databases for and supported the economic analysis of 8 major planning projects.- Conducted field research in Northern California to assess various infrastructures for construction type and net worth.- Collected and analyzed data in accordance to individual flood occurrences; calculated losses resulting on an average.

Bachelor Of Arts (Ba), Economics

None., Economics

None., Architecture And Economics