Catherine Ho Email & Phone Number

United States

Boise, Idaho, Us

Rancho Cordova, Ca, Us

- Developed data-driven email strategies for VSP Vision Care’s e-commerce platform Eyeconic.com, sending over 4.1MM emails per quarter.- Worked cross-functionally with different teams and individuals to solve for email list challenges, resulting in successfully increasing email targeting by 1MM customers per month. - Managed email content calendar, tracked key KPI’s, performed A/B tests, created an organized folder structure, established process improvements, and provided recommendations for next steps.- Provided support during the transition between different email service providers (Eloqua to Salesforce Marketing Cloud) including email proofing during IP Warming and performing QA for data extensions and customer journeys.

West Sacramento, Ca, Us

- Collaborates with CRM team to translate the annual strategic CRM Marketing plan into a clearly defined calendar, coordinating workflows, creative briefs and project statuses.- Delivers content and messaging to discrete customer groups on a highly segmented basis using various media vehicles to ensure comprehensive outreach at all customer touch points. - Acts as lead proofer for email, SMS, direct mail and other signage as final checkpoint before sends.- Serves as contact person between Raley’s creative team and SE team, ensuring that all loyalty objectives are accounted for in creative design. - Recommends, develops and maintains the CRM Marketing Team shared document drive to enable efficient access to campaign data and resources. - Develops the structure for shared drive and communicates guidelines to CRM team on the use, organization and access of shared resources related to creation, implementation and analysis of marketing campaigns. - Manages specific marketing programs and projects as directed by department leadership.- Scopes campaigns to include the overview, objectives, KPI’s, deliverables, actions and timelines. Briefs the campaign to stakeholders and gains approval.- Collaborates with analytic partners to measure and assess program/campaign effectiveness. - Collaborates with Category Managers to engage vendors and develop relationships that support marketing initiatives around CRM and loyalty advancement.

West Sacramento, Ca, Us

Local Marketing Expertise -Responsible for the development, implementation, and execution of all local marketing campaigns for Raley’s, Bel Air and Nob Hill Foods. -Collaboratively develops marketing strategies based on brand standards and customer insights to differentiate Raley’s from its competitors. -Oversees digital and print marketing efforts related to new store locations, closures, remodels, conversions and competitive blunting. -Advises executives on campaign plans and outcomes, providing recommendations for next steps.

Sacramento, California, Us

Social Media Management- Curate and create high quality content on behalf of five national brands. - Spearhead social media campaigns and day-to-day activities. - Engage with followers, write/proof copy and manage image curation and design. - Perform sentiment analysis and monitor communications toward or regarding client brands.- Perform reputation management duties, responding to negative comments. - Make edits on website platforms, content management systems, and basic HTML.- Regularly and promptly produce account planning documents, such as content calendars.- Identify, follow, monitor, and interact with online influencers across multiple platforms in alignment with client goals and strategic objectives.- Track department projects and assure timely completion to accommodate client deadlines.Market Research | Reporting | Analysis - Identify emerging trends in social media tactics and strategies.- Perform regular analysis of results and performance of ongoing marketing campaigns. - Identify new metrics and tools in monitoring and spotting trends and measuring results. - Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.- Gather relevant data points from multiple sources for use in producing client reporting documents.Other Skills- Collaborate with internal departments and external partners to accomplish objectives.- Meet challenges with resourcefulness and develop innovative approaches and ideas.- Continuously share insights about relevant industry news and resources.

Sacramento, California, Us

Public Relations - Developed custom media pitches, which garnered local and national coverage. - Drafted and distributed press releases announcing new products and tradeshow attendances. - Monitored and highlighted key PR clips, impressions and advertising values. - Collaborated with internal creative departments to develop PR strategies for promotional events. - Spearhead distribution of media pitches, scheduled media meetings, drafted press releases, created press kits and developed executive media guide booklets for multiple clients to promote presence at 12 tradeshows.Proposals- Create public relations and social media campaigns in collaboration with account executives. - Develop proposal and promotional outlines. - Present proposals to internal team, clients and prospects.- Articulate social media trends to client on an ongoing basis. Meetings- Participate, listen, take notes and report on department and internal meetings.- Take the lead on action items for client facing tasks.- Track tasks, documents, objectives, and decisions reached in internal or client meetings.

Content Management - Managed social media platforms and promoted upcoming events, increasing web traffic to site. - Created content and designed graphics which increased engagement by 50%. - Collaborated with manager and developed key strategies to enhance web traffic to site.- Implement social media campaigns which increased awareness of department programs.

Sales & Marketing - Delivered prepared sales talks to 100 company executives per week using company guidelines.- Increased attendance of seminars by 10% by contacting 350 small/mid-level companies. - Researched contact information of potential clients and developed 115 new leads in 3 months.- Maintained a strong client-base by recording names and contact information of prospects contacted.

Email Marketing - Executed targeted email marketing campaigns and newsletters reaching over 78,000 patrons.- Composed marketing material including press releases, profiles, and social media posts.- Increased engagement by spearheading employee of the month social media campaign. Event Coordination - Planned, coordinated and executed 3 major promotional events for the Department. - Executed large-scale distribution process for printed marketing material to over 5,000+ contacts.

Seattle, Washington, Us

Market Research- Analyzed key international retail market growth and entry strategies for multiple client commodities using government data, press releases, and company annual reports. - Developed, researched, and reported market growth of Venezuela’s sugar and chocolate confectionery market.- Modified the export requirements and procedures for specific client commodities internationally.- Updated summary index of global trade articles presented in weekly subscription newsletter.- Participated in a mock interview and critically analyzed communication abilities.

Project Management - Created Access databases for and supported the economic analysis of 8 major planning projects.- Conducted field research in Northern California to assess various infrastructures for construction type and net worth.- Collected and analyzed data in accordance to individual flood occurrences; calculated losses resulting on an average annual basis. - Identified and resolved data inconsistencies in the Flood Damage Analysis (FDA) model. - Praised by management for strong relationship-building skills with co-workers to meet team goals, strong attention to detail, and the ability to manage multiple projects at once.

Bachelor Of Arts (Ba), Economics

None., Economics

None., Architecture And Economics