Shorty is an award-winning minority female-owned creative and strategic consultancy. We combine holistic strategic rigor and commercial acumen with a creative studio's taste levels and attention to detail. We thrive on guiding brands to become patrons of culture by creating extraordinary encounters in the physical and digital realms. We are conversant in the languages of cutting-edge new media, entertainment, & convergence culture. We have direct relationships with creatives, artists… Show more Shorty is an award-winning minority female-owned creative and strategic consultancy. We combine holistic strategic rigor and commercial acumen with a creative studio's taste levels and attention to detail. We thrive on guiding brands to become patrons of culture by creating extraordinary encounters in the physical and digital realms. We are conversant in the languages of cutting-edge new media, entertainment, & convergence culture. We have direct relationships with creatives, artists, celebrities, and platforms. Our north star is to inspire the world by creating experiences and programs that must be built. Show less

Executive Integrated Producer for www.havas.com and Annex, a cultural epicenter.

We have taken on the task of telling the story of Chicago house music & the avalanching impact it created on the world of music & its global perception. The artistic and social context of the movement of house music will be traced through the words and the opinions of the artists participating. This project and everyone involved in its creation strive for objectivity and historical accuracy. We will do our best in pursuing the story from the humble conception of Chicago house music in smoky… Show more We have taken on the task of telling the story of Chicago house music & the avalanching impact it created on the world of music & its global perception. The artistic and social context of the movement of house music will be traced through the words and the opinions of the artists participating. This project and everyone involved in its creation strive for objectivity and historical accuracy. We will do our best in pursuing the story from the humble conception of Chicago house music in smoky rooms of legendary Warehouse nightclub in the late 1980s to its influence on the phenomenon of global club culture today. This movie is an endeavor of love and passion and is an equally collaborative effort between the people standing behind and in front of the camera. Screenings for the short include being chosen by a panel of ad industry executives to be 1 of 12 films out of 400 films to be shown at Midwest Independent Film Festival in Chicago and premiered at the Decibel music festival in Seattle. Show less

Provided strategic oversight to digital, games, video and integrated projects.

Producer for the experiential/brand launch of #UniqloChicago.

Worked closely with integrated teams to lead digital programs to align with strategic initiatives that inspire people to interact. Managed digital projects and coordinate with development and technical experts. Have strong working relationships with clients, vendor partners and the integrated team. Produced games, various platform applications, Facebook media buys, UX, AR, VR, MR, CMS, sweeps, rich media banners, websites, micro sites, mobile sites, mobile applications, custom YouTube channels,… Show more Worked closely with integrated teams to lead digital programs to align with strategic initiatives that inspire people to interact. Managed digital projects and coordinate with development and technical experts. Have strong working relationships with clients, vendor partners and the integrated team. Produced games, various platform applications, Facebook media buys, UX, AR, VR, MR, CMS, sweeps, rich media banners, websites, micro sites, mobile sites, mobile applications, custom YouTube channels, Adobe DPS, EBooks, responsive sites, sms promotions, in market campaigns Clients: Brown Forman, Jack Daniels, Tennessee Honey, Aramark, K Mart, Janssen Biotech, Centocor, Biogen, Alprolix, Eloctate, Stelara, Nestle, Tombstone, 361, Sprite, DelMonte, Dollar General, Milkbone, Kroger, Milkbone, Biotech, in market campaigns, ecrm campaigns, mobile, rich media banners. Show less

For motorsports I have used my experience and networks in the advertising, film, television and music industries to create strategic brand alliances to build and amplify integrated initiatives that cultivate timely, highly visible, effective and scalable customized programs for clients and sponsors. I have have produced creative executions and marketing plans that consisted of multiple platforms through direct cultural touch points and integrated tactics with overall objectives and strategies… Show more For motorsports I have used my experience and networks in the advertising, film, television and music industries to create strategic brand alliances to build and amplify integrated initiatives that cultivate timely, highly visible, effective and scalable customized programs for clients and sponsors. I have have produced creative executions and marketing plans that consisted of multiple platforms through direct cultural touch points and integrated tactics with overall objectives and strategies. I produced integrated concepts beyond the digital vertical to build engaging integrated campaign strategies. Applications and executions range from beacon technology, AR, VR, games, albums, brand films, events, PR, social marketing strategy, aggregation, contests, CRM, mobile applications, websites, digital publishing, and concert series. Show less

Provided leadership and strategic oversight to the digital and broadcast production departments. Created strategic integrated brand roadmaps and innovative technologies such as LMS, CMS, development and expansive multi-tiered web based software development initiatives, and expertise for international and multinational clients.

CEO and Business Architect for womens' lifestyle brands Shorty Clothing and Kaahn. Launched at 2008 Gen Arts Fresh Faces Show. Recipient of 2008 Macy's Distinction in Design Award. Building the brand, manufacturing, production, brand, broadcast and interactive strategist.

The Empressarios is a boutique creative agency that specializes in multimedia brand strategy, digital execution, content production and management for music, fashion and spirits brands. We help our clients create and manage their digital presence, optimize fan connections, and reach new audiences through building digital infrastructure; revenue streams, engaging digital and social media brand campaigns. We know how to build and monetize within the context of the ever-changing digital… Show more The Empressarios is a boutique creative agency that specializes in multimedia brand strategy, digital execution, content production and management for music, fashion and spirits brands. We help our clients create and manage their digital presence, optimize fan connections, and reach new audiences through building digital infrastructure; revenue streams, engaging digital and social media brand campaigns. We know how to build and monetize within the context of the ever-changing digital terrain. Show less

empressario |ˈempris ˈse(ə)rio-|Empressario is spun from the Italian ‘impresario,’ one who organizes or leads in orchestrating productions.We are a boutique creative agency that specializes in multimedia brand strategy, new technology, digital execution, content production and management for music, fashion and spirits and sports brands. We help our clients create and manage their digital presence, optimize fan connections, and reach new audiences through building digital… Show more empressario |ˈempris ˈse(ə)rio-|Empressario is spun from the Italian ‘impresario,’ one who organizes or leads in orchestrating productions.We are a boutique creative agency that specializes in multimedia brand strategy, new technology, digital execution, content production and management for music, fashion and spirits and sports brands. We help our clients create and manage their digital presence, optimize fan connections, and reach new audiences through building digital infrastructure; revenue streams, engaging digital and social media brand campaigns. We know how to build and monetize within the context of the ever-changing digital terrain. Show less

Produced and led a team to create an interactive trailer and branded micro-site sweepstakes for the launch of the Sprint 3D EVO smart phone. The video and experience allowed interactive personalization with social networking in conjunction with a major video production. Responsible for all things that pertained to the Facebook application functionality of the interactive micro-site, video and post-production. Was accountable for the video deliverable from conception, production to delivery… Show more Produced and led a team to create an interactive trailer and branded micro-site sweepstakes for the launch of the Sprint 3D EVO smart phone. The video and experience allowed interactive personalization with social networking in conjunction with a major video production. Responsible for all things that pertained to the Facebook application functionality of the interactive micro-site, video and post-production. Was accountable for the video deliverable from conception, production to delivery. Oversaw the video shoot sequences and post-production activities that included complex mapping and 3D. Ensured that the video project was completed according to schedule, within a very challenged budget. Made sure that video content, assets were aligned for integration into sites. Negotiated talent buyouts, worked with agents, directed voice over talent, supervised and produced music supervision and music production with the composer for the interactive trailer, legal, media companies developers, designers, creative directors, account executives and client facing. Responded quickly to frequent client calls, meetings, requests and changes. Show less

Producing Video and Photo Shoot for website launch.

Freelance Producer

Producing television and radio for Nestle, Oscar Mayer, Macys, Blockbuster.

Listed as Apple’s pick on What’s Hot on the Apple, App store. Provided direction and technical oversight for the development of the app. Interviewed and bid competitive developers for the development and launch. Served as a contact to the developers throughout the production process and oversee processes. Created, tracked and reviewed milestone schedules and all other production processes within the team. Established and maintained a timely flow of information and materials to all parties as… Show more Listed as Apple’s pick on What’s Hot on the Apple, App store. Provided direction and technical oversight for the development of the app. Interviewed and bid competitive developers for the development and launch. Served as a contact to the developers throughout the production process and oversee processes. Created, tracked and reviewed milestone schedules and all other production processes within the team. Established and maintained a timely flow of information and materials to all parties as necessary. Identified and established required asset pipelines on the production side to ensure timely delivery of assets necessary to promote and publish the finished product. Created all press releases and strategized correspondence with international press and trade commissions. Show less

Responsible for the negotiation and/or coordination of the talent, music, and stock footage usage rights associated with the reuse of existing advertising assets around the world. Developed and maintained positive working relationships with global clients. Created budgets for TVC and Radio. Negotiated usage rights for talent, stock footage/images, and music used in global assets (TVC, Print, Radio, etc). Reviewed, analyzed, and relayed usage rights for materials that have been bought out by the… Show more Responsible for the negotiation and/or coordination of the talent, music, and stock footage usage rights associated with the reuse of existing advertising assets around the world. Developed and maintained positive working relationships with global clients. Created budgets for TVC and Radio. Negotiated usage rights for talent, stock footage/images, and music used in global assets (TVC, Print, Radio, etc). Reviewed, analyzed, and relayed usage rights for materials that have been bought out by the global/regional client so that individual markets had a clear understanding as to how they can legally use the materials. Ensured that all necessary estimates, purchase orders, and invoices were issued and processed for all jobs. Audited jobs before reconciliation and final client billing.Worked with client’s database manager to determine origin and availability of requested materials. Interfaced with Legal Department with regard to license agreements when necessary. Tracked and communicated job status, costs savings, issues and proposed solutions to global client and internal team. Show less

Managed an editoral staff of over 40 contributing writers worldwide for the largest college monthly magazine. Conducted interviews with local and world acclaimed musicians.