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Global fintech expert, Visa executive of 25 years, board member, and engineer with a proven ability to drive global alignment, accelerate step-change revenue growth, provide strategic thought leadership, and deliver creative solutions for complex stakeholders across fintechs, sellers, consumers, banks, and governments. Provide strategic thought leadership, alignment and structure to complex strategic projects and negotiations. Skilled at launching products at global scale, leveraging expertise in product development, standards, policy development, and deep pricing expertise to deliver on revenue from new product development.Lead with a technical foundation to drive creative solutioning in payment processing, product, strategy, and sales optimization. Accomplished leader, with global teams and accountability for significant revenue growth, while maintaining high leadership effectiveness scores. Significant leadership with an international 5-way merger and a record-breaking IPO, a $17.9B deal; delivered accelerated revenue growth to optimize IPO equity allocations and value; implemented shareholder allocation methodology to distribute billions in equity value.Expertise in:Payments, Technology, Processing, Fintech, Global Expansion, Emerging Markets, Digital Commerce, Digital Transformation, Financial Services, Consumer Finance, EV Payments Innovations.Functional expertise in: Product development across full development lifecycle, Agile tools and methodology, standards development, payments infrastructure development, policy development and policy applications leveraging AI, complex pricing, Authorization optimization Technical foundation (Data, Systems & Applications development, Engineering)Sales and competitive strategies through implementation including global sales operations, CRM adoption, pipeline strategies, Salesforce, Sales Incentive Plan design and executionRevenue growth and planning, investment prioritization. Go to market, including pricing and effective sales rollout for products including B2B, consumer, retail channelsTransformational, complex negotiations and business developmentStrategic planning, product development, opportunity assessments, financial models and projections, M&A strategic evaluation, processing solutions. Large impact strategy design and execution for country level plans, consumer segments and B2B segmentsTalent development especially early career (designed Visa new grad program for product). High employee engagement results consistently.Language skills Spanish and Portuguese
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Global Head Of Core Product, Policy And Interoperability Svp & President Of Board Of Visa HoldingsVisa Apr 2020 - Jun 2024Foster City, California, UsLed Global Product for Credit, Debit, Prepaid, ATM, Policy, and Chip products enabling local teams in 200 countries and territories to launch products and deliver on Visa revenue. Delivered new and upgraded products/programs at global scale valued at millions in revenue each in Visa’s B2B2C network.Led teams to create unique intellectual property, policy applications for generative AI, innovative pricing strategies, and upgrades to reduce friction in digital commerce and payments.Led the oversight of Visa’s equity stake in select holdings targeting the growth of secure and interoperable payments worldwide. -
Svp, Digital Partnerships And VenturesVisa Oct 2018 - Apr 2020Foster City, California, UsDesigned and negotiated partnership agreements with major Fintech clients. Led global sales teams to align on and win in a transformative and new category of global fintech opportunities.
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Svp, Global Head Of Strategy And Sales Effectiveness For Merchant Sales And SolutionsVisa Feb 2015 - Sep 2018Foster City, California, UsAttract, retain and develop a group a diverse team of strategy professionals and sales operations specialists. Have created new organizations and teams multiple times across career transitions. Designed go to market strategies including competitive coverage models, talent needs, and sales transitions. Led sales operations, CRM strategy and incentive structures for global teams with enterprise, mid market and channel sales focus for SaaS based solutions for payments and processing.Designed and implemented new sales strategies including new account segmentation methodology, sales processes, training programs, coverage and territory assignments and CRM design for the global business unit. Drove revenue alignment and consistency in sales incentive design and implementation using innovative metrics, scorecards and dashboards to drive change at scale. Designed and executed focused communications strategies for clients, investors, and internal alignment.
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Svp, Head Of Strategy AmericasVisa Sep 2011 - Feb 2015Foster City, California, UsDeveloped integrated multi year geographic and segment growth strategies, driving decision making for some of the largest competitive issues and growth opportunities for top revenue markets. Created, quantified and prioritized strategies leading to net revenue growth acceleration and favorable competitive outlooks. Led a team of strategy professionals.Recommendations spanned organization, product, digital, marketing, service, data and analytics, technology, pricing, competitive and client level strategies customized to local and segment opportunities (consumer, affluent, and B2B).Designed and led complex transformational negotiations across client types to drive to strategic change and revenue growth. Provided thought leadership for issue resolution and challenging negotiation environments. Created new data backed sales approaches differentiating Visa and impacting the outcome for a large US segment.Drove strategy leadership sessions to generate opportunities, problem solve, align priorities and build out strategic agendas for key markets. Integrated strategic planning with business planning and budgeting process. Identified annual strategic agenda through multi year planning efforts.Designed go to market strategies for new products, including digital and mobile, in multiple countries. Evaluated and identified pricing and sales options.
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Vp, Head Of Strategy And Pricing Latin America GeographiesVisa Oct 2004 - Sep 2011Foster City, California, UsLed Strategy group including pricing, competitive strategies, planning, objectives development and strategic projects for Visa's Latin America markets.Identified and implemented actions required to improve Visa’s strategic and financial positioning, improving revenue growth trajectories.Led development of responses to regulatory inquiries. Met with regulators to deliver Visa’s position in proactive sessions.Key regional leader for the merger and IPO transformation of Visa including acting as interim CFO for Latin America.
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Assistant Vice President, Product StrategyVisa Oct 2001 - Sep 2004Foster City, California, Us
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Director, Leadership Development ProgramVisa Aug 1999 - Sep 2001Foster City, California, UsInternship resulting in selective 2 year rotation program in Product Development, Sales, Risk, and M&A.
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Senior ConsultantDeloitte Aug 1993 - Jul 1997Worldwide, OoCreated business strategies and technology solutions in Insurance, Retail and Financial Services. Designed and implemented complex systems for commodities exchanges, including user interfaces, data architecture, application functionality, testing, complex data queries and management of developers.
Catherine Roman Skills
Catherine Roman Education Details
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Mit Sloan School Of ManagementStrategy -
Northwestern UniversityNorthwestern - B.S. Industrial Engineering And Management Sciences
Frequently Asked Questions about Catherine Roman
What is Catherine Roman's role at the current company?
Catherine Roman's current role is SVP, Global Product at Visa | Board Member | People Leader.
What is Catherine Roman's email address?
Catherine Roman's email address is ca****@****hoo.com
What is Catherine Roman's direct phone number?
Catherine Roman's direct phone number is +141580*****
What schools did Catherine Roman attend?
Catherine Roman attended Mit Sloan School Of Management, Northwestern University.
What are some of Catherine Roman's interests?
Catherine Roman has interest in Career, Christianity, Cooking, Medicine, Exercise, Traveling, Investing, Electronics, Home Improvement, International Traavel.
What skills is Catherine Roman known for?
Catherine Roman has skills like Business Strategy, Business Planning, Financial Modeling, Product Development, Mergers And Acquisitions, Strategy, Pricing, Payments, Management, Latin America, Leadership, Analytics.
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