Catherine May Email & Phone Number

Carlisle, United Kingdom

Responsible for managing the day to day activities undertaken by the marketing team as well as developing and delivering marketing campaigns delivering upon specified objectives. This includes:Managing marketing activity across all channels including PR, online, advertising, social media and direct marketing. Managing the implementation of marketing projects and putting into place control/evaluative mechanisms to better demonstrate ROI. Creating content and… Show more Responsible for managing the day to day activities undertaken by the marketing team as well as developing and delivering marketing campaigns delivering upon specified objectives. This includes:Managing marketing activity across all channels including PR, online, advertising, social media and direct marketing. Managing the implementation of marketing projects and putting into place control/evaluative mechanisms to better demonstrate ROI. Creating content and collateral for specific campaigns. Supporting firm wide business development initiatives. Implementation of strategic plans, supporting sector specialists and service lines in their business development. Show less

Previous responsibility for management of the website and social media integration within the firm. Current role includes managing the advertising and PR function across a diverse, dispersed group of 14 offices across the north of England and south west Scotland, including managing all press relationships and staging press events. Working on putting into place a group- wide PR strategy with the aim of developing effective relationships with key media at a local and national level. Inputting… Show more Previous responsibility for management of the website and social media integration within the firm. Current role includes managing the advertising and PR function across a diverse, dispersed group of 14 offices across the north of England and south west Scotland, including managing all press relationships and staging press events. Working on putting into place a group- wide PR strategy with the aim of developing effective relationships with key media at a local and national level. Inputting into idea generation at a tactical level creating campaigns to support business objectives. Supporting business development initiatives through development of creative and effective marketing collateral though using Adobe creative suite, this includes creating exciting and relevant content for both online and offline channels. Show less

Sole responsibility for creation, management, and implementation of the cross-college strategic marketing plan. This included management of implementation down to tactical level and putting into place controls for monitoring and evaluation of the strategy and managing the marketing budget. The strategy needed to potition and creatively market the college in several different markets including adult education, work-based learning, school leavers and business to business. Also responsible for the… Show more Sole responsibility for creation, management, and implementation of the cross-college strategic marketing plan. This included management of implementation down to tactical level and putting into place controls for monitoring and evaluation of the strategy and managing the marketing budget. The strategy needed to potition and creatively market the college in several different markets including adult education, work-based learning, school leavers and business to business. Also responsible for the management, development, and production of internal communications across a dispersed, broad and diverse staff base. Show less

Responsible for delivering multi channel campaigns, integrating public relations, events, advertising and online marketing to generate awareness of the museum and to increase visitors. I also created and implemented a visitor loyalty scheme, encouraging repeat visits and engaging card holders through relationship marketing.

Chartered Postgraduate Diploma In Marketing, Marketing/Marketing Management, General

Won 'Top Student' award for achieveing the highest marks in the 'Analysis and Descision' June 2011 paper worldwide.

Cim Professional Diploma In Marketing, Cim Professional Diploma In Marketing

Ba Hons, Public Relations