Cathy Murphy Morris Email & Phone Number

Boston, Ma, Us

Santa Barbara, Ca, Us

Munich, Bavaria, De

At Osram Sylvania we are bringing the "Beyond Light Source" portfolio to market. - Ensure we have the right range of products for consumers and retailers by working with the Sales team, participating in focus groups, and collaborating with R&D - overall understanding unmet market needs.- Serve as the subject matter expert on the data behind our marketing claims to ensure effective communication, and that the products align with user expectations. - Leverage project management and leadership skills to lead cross functional teams to successful product launches in market.

Framingham, Massachusetts, Us

 Led team in developing effective and innovative online and in-store marketing plans/assets to increase consideration and conversion of Bose products at retail.  Partnered with business leadership to gain alignment on major marketing initiatives during key drive times across media, retail, alliances, social media, digital, PR and promotions. Conducted 2-day Value Stream Mapping workshop in 2019 to identify process improvements needed to optimize online Reseller Portal, with goal of improving efficiency by 50% by end of FY20. Successfully completed eCornell course “Understanding the Digital Marketing Landscape and the Customer Funnel”

Framingham, Massachusetts, Us

 Key team leader across a wide range of product launches including #1 Marketing priority/new product launch for CY17, Limited Edition variants, hard & soft bundles, standalone accessories.  Successfully presented new product ideas/market opportunities to leadership. Partnered with 2 outside companies (i.e., AmazonBasics) to design and develop soft goods accessories.

Framingham, Massachusetts, Us

 Led teams in 6 different headphone launches; enabling Bose to partner with Reebok and enter a new market segment (health & wellness).  Managed several downstream launch processes such as creation of communications materials, manufacturing/capacity plans, demonstration and display needs of the sales channels, packaging & color strategies and sales distribution details.  Represented the voice of the customer in terms of industrial design, features and user interface.  Worked with Finance to produce business plans and pricing strategies.

Abingdon, Oxfordshire, Gb

 Managed implementation of contract sales force, with goal of demonstrating market viability and a successful, replicable selling model for new diagnostic test within an untapped segment. Ultimate objective: obtain Management approval to hire these individuals full-time; thereby increasing number of sales territories by 38% and accelerating revenue growth to reach $1.2MM in 2011. Created/maintained high-impact promotional plan for Patient Testing segment, including launch of new corporate marketing campaign to boost market awareness and speed to adoption. Developed a model that quantified the “universe” of accessible tests conducted annually by primary targets; Rheumatology and Infectious Disease practices. Specifically, total number of call points, test volume and revenue.

Murray Hill, New Jersey, Us

Recognition: Jan 2009 National Sales Meeting -- received annual “Sales & Marketing outstanding achievement award” (worth $5K) for product line growth; having taken therapeutic product category from 14% decrease to 16% growth over prior in 2008. Aug 2009 - was selected to participate in annual strategic planning process; 40 employees would spend one week off-site developing a long term strategy proposal for the corporation. Facilitated brainstorm sessions surrounding my business segments and competitive landscapes. Jan 2010 - received annual “Tim Collins award”; recipient is selected by Management Board based on outstanding Project Development team contribution and facilitation/execution of a specific product launch.Professional Experience: Collaborated across cross-functional teams to manage new product development and launch processes, from idea conception to commercial release and subsequent support, with the goal of achieving all project milestones on time and within budget. Average revenue commitment per product line: $1MM.  Downstream & lifecycle portfolio management of existing product lines; created tactical sales support tools to enhance global brand equity, market development, product awareness, and Sales Force ability to drive product adoption.  Conducted regular training sessions with field Sales personnel. Interfaced regularly with customers and field representatives to capture the voice of the customer, discern market trends and define unmet industry needs.

Recognition: Was selected as one of four International Core Team members, responsible for identifying and removing barriers between domestic headquarters and International subsidiary offices.Professional Experience: Developed concepts and strategic positioning for vascular product line that launched in April 2005.  Worked with external industrial design firm to completely redesign and develop graphical user interface for product line extension. Facilitated and performed Sales Training at various times each quarter to educate new sales representatives and distributors.

Masters Of Business Administration (Mba) - Product/Brand Management And Strategy, Product/Brand Mgmt & Strategy

Bachelor Of Science In Business Administration (Bsba) – International Management, Minor: Spanish, Business Administration

Study Abroad Coursework: Business, Spanish Conversation And Literature, Business Administration And Management, General