Aerial Arts Academy is a dance school that specialises in aerial arts, dance, yoga and fitness. As Relationships Manager, I managed the events arm of the business, providing professional performers and entertainment for corporate, commercial and private events. Clients ranged from large events agencies to private party organisers. I worked closely with Clients to ensure we secured the right performers, music, costumes, hair and make-up for their event. I supplied performing artists covering a range of styles including Aerial Arts (silk, hoop, pole etc), Bellydance, Bollywood, Jazz & Funk, Feather Fan/Burlesque, Charleston, Cancan, Poi, Jugglers, Fire-eaters, Hula Hoop, Cabaret, Singers/Live Bands, Acrobats and Magicians. As part of my role I also assisted with the promotion and organisation of Parties and Professional Workshops held at our studio or one of our partner venues.Additionally I assisted with the copy and design for marketing materials and press releases and was responsible for developing business partnerships and sponsorship for events.www.aerialartsacademy.com

At IRESS (know as Avelo at the time) I was responsible for driving and delivering multiple campaigns through print, social media, events, email and web. • Experience of software/financial services industry• Writing/editing copy for newsletters, emails, website and social media• Assisting the implementation a new inbound marketing strategy• Organisation of a series of ‘roadshow’ customer events throughout the UK.

At UCAS (Universities and Colleges Admission Service), I created and led a busy team dedicated to the smooth fulfilment of all print and digital campaigns booked by the UCAS Media sales team. This covered a range of media products including direct mail, email campaigns, web advertising, print publications and social media.• Responsible for leading and managing a team of 4 people• Accountable for the smooth, timely delivery of marketing campaigns attached to substantial commercial income• Account management of official UCAS media partnership –The Telegraph Media Group• High involvement in activities geared towards employee engagement. This included creation of a ‘UCAS Volunteer Group’ for staff interested in working on volunteer projects for local charities • Department representation within companywide groups and programmes of work such as UCAS Admissions Delivery Group – a key part of core operational activity• DMA Compliance Officer for UCAS

This role at UCAS combined my media, marketing and project management skills. Dealing directly with clients from universities, educational organisations and commercial companies, I account managed and fulfilled marketing campaigns including data purchase, email campaigns, web advertising and print. • Briefing Data Analyst on client requirements• Specialist knowledge of marketing to 16-24 year olds• Analysing campaign results and making recommendations for client strategy

Working directly for the Chief Executive this role combined my PA, project management and marketing skills. I assisted the CEO with new business, PR, marketing and general administration for a busy marketing agency.

Working alongside the Account Director, I was the lead day-to-day contact for several of the agency’s biggest clients. My busy role included managing direct marketing campaigns (including direct mail, press ads, inserts and various other media) from start to finish - smoothly, on time and on budget. • Coordinating and successfully managing my clients’ expectations on a daily basis, dealing with their queries by phone, email and in person• Briefing, managing and negotiating with internal departments including creative, studio, production and accounts• Proof reading artwork • Financial forecasting & billing

In this role I worked directly for the Marketing Director, marketing and generating publicise the agency as well as give him day-to-day support.• Lead contact with external new business agency – including managing new business appointment schedule, organising travel, hotels etc. • Researching and writing press releases, building relationships with specialist sector press contacts (magazine editors & journalists)• Managing mailings, advertising and sponsorship for the agency with the aim of raising awareness and generating new business leads• Researching and managing the ‘DMS Charity Study’ – a series of reports following a ‘mystery shopping’ study undertaken to benefit the fundraising sector