Catherine Kaputa is a personal branding pioneer and founder of Selfbrand. She is the author of five books on personal branding including "You Are a Brand." "Breakthrough Branding," and her latest book: The New Brand You. (www.selfbrand.com, contact catherine@selfbrand.com). SelfBrand offers dynamic, fun presentations, workshops a in these specialties:•Personal Branding•Women's Leadership* EntrepreneurshipSpeaking clients include Google, PepsiCo, Microsoft, Intel, Citi, Merck, UBS, AIG, BNY Mellon, Unilever, Whirlpool, KeyBank, Con Edison, Dow Jones, Marsh, Time Warner, Warner Brothers, Merck, Alcon, Boehringer Ingelheim, Symphony IRI, US Department of the Interior, US. State Department and others.Catherine is the author of award-winning books on personal branding:•You Are a Brand! winner of the Ben Franklin Award for Best Career Book and a top 10 Business Book in China. The book has been translated into 12 languages and is now out in an expanded second editon (2012). Praise from Tom Peters, author of "In Search of Excellence:" "You Are a Brand is excellent." www.youareabrandbook.com•Breakthrough Branding is for entrepreneurs, marketers and intrapreneurs who want to transform a small idea into a big brand. The book won the Silver Medal in the 2012 Book of the Year Awards, Business Category. Praise from Daniel H. Pink, author of "Drive": "Kaputa shares secrets worth many times the cost of admission." www.breaktrhoughbrandingbook.com•Women Who Brand: How Savvy Women Promote Themselves and Get Ahead. Catherine is a passionate advocate for women and active as a speaker and workshop leader on women's leadership and how to create more female leaders. www.womenwhobrand.com

She has been featured on ABC, NBC, MSNBC, Wall Street Journal, Fortune, Forbes and other media. Visit www.selfbrand.com, her blog: www.artofbranding.com or twitter@catherinekaputa

Adjunct Professor in the Marketing Department, Stern School of Business, New York University. Tapped to create an advertising and marketing course to reflect the dynamic role of advertising and branding in selling and creating consumer and B2B culures with an emphasis on strategy, creative development and integrated brand promotions featuring traditional and new media.

Senior Vice President, Director of Advertising and Community Affairs• Spearheaded all global branding and advertising for Citi Smith Barney and Citigroup Corporate and Investment bank campaigns. • Full P & L responsibility for worldwide advertising campaigns and key marketing and branding initiatives (budget ranged up to $75MM). • Led the brand strategy, creative development and planning for successful global and regional campaigns for Smith Barney, (formerly Shearson Lehman Brothers), and Citigroup Corporate and Investment Bank through multiple mergers, market reversals and management changes, which necessitated bold rebranding efforts. • Spearheaded unified branding strategies and executions to tie together previously disparate marketing and advertising programs under a common brand umbrella across departments and regions.• Created and launched the Community Investment Program at Smith Barney, a philanthropic and cause-related marketing initiative that used strategic alliances and program sponsorships of non-profit and community organizations along with active employee volunteer activities.• Had key relationship with multiple ad agencies and marketing firms, and supervised projects for top executives in the U.S. and worldwide.• Led a diverse group of professionals internally in advertising, new business development, internet marketing and events. Adept at leading diverse teams including virtual team members as well as interacting with all levels from the C-suite to front-line employees.• Supervised integrated, multi-media marketing campaigns with strong measurement metrics. Supervised television, print, radio as well as new media campaigns and developed metrics to measure ROI. • Supervised events and sports marketing, including the successful Shearson Lehman Brothers golf tournament. Directed advertising, PR and events for all sports-related sponsorships.

Vice President, Management Supervisor Recruited to lead the “I Love New York” tourism campaign featuring Broadway musicals and celebrities, and the “Made in NY” New York State business development campaign. • Accountable for all functional areas and P&L. • Key client contact and internal agency lead interfacing with Creative, Media, Planning and other teams. • Tapped to be part of the agency new business pitch team, and worked on the successful pitch an advertising launch for Liberty Mutual Insurance.• Supervised pro bono advertising for Memorial Sloan Kettering.

Account Supervisor on range of accounts: Monsanto, Stop & Shop, Western Union. Learned brand strategy from marketing gurus Al Ries and Jack Trout