Catherine J. Email & Phone Number

Melbourne, Vic, Au

Melbourne, Vic, Au

Nairobi, Kenya

Emerging Brand Africa is a multimedia branding platform for Africa.

Australia

Emerge Media Group is a Communications and Media consulting company that manages various media assetsThe group also owns Emerging Brand Africa, a business media platform for emerging markets

Melbourne, Victoria, Australia

The Victorian African Communities Committee (VACAP) is tasked to provide expert advice and input to guide the development and delivery of actions related to Victorian African Communities Action plan. VACAP is a link between the Community and Government.

Melbourne, Victoria, Australia

Representing the voices of multicultural communities to the Victorian Government Help Promote the benefits of diversity Foster participation, contributions and connection within our communities, among other responsibilities

Melbourne, Victoria, Australia

I worked on communication projects, helping to develop strategies for clients to strengthen their fundraising efforts, partnerships and enhance their visibility. During this period I also worked on Ideation and concept development of what became Emerging Brand Africa

Melbourne, Australia

Nairobi Kenya

Accountable for Building and maintaining strong working relationships with formal retailers (supermarkets) and other key account partners Managed a portfolio of 150 formal retailer accounts across Kenya’s aggressive competitive landscapeManaged marketing communications and sales activities nationally in collaboration with internal and external stakeholders .e.g. corporate partnership proposals , product launch campaigns, retention driving and sales incentive planPrepared regular division reports of progress and quarterly forecasts Negotiated contracts with clients and established timeline of performance (Joint Business Plans)Acted as primary liaison between key accounts and cross-functional departments in ensuring high quality targeted promotions, timely invoicing and stock deliverySupported the research, development and implementation of a digital sales app that was used in sales tracking and stock managementIntroduced a reward program for top sales merchandisers and inter-branch competition that resulted in increased share of shelf from 68% to 83% Worked with the national sales team to recruit and train formal retailers thus increasing distribution footprintAchieved 136% YoY channel growth; 22% channel contribution to overall 160% growth in new subscribers FY18

Managed budget USD $ 52K: marketing spend for sales activities e.g. account joint business plans, branch competitions, new product, in-store activations, seasonality campaigns from a BTL standpointBuilt and sustained very strong working relationships with formal retailers and maintain an optimal supermarket networkDeveloped and implemented sales strategies that drove aggressive revenue targets Influenced stronger share of shelf through bulk Store Keeping Unit (SKU) sell-in and category support (quarterly gondola purchase deals)Effectively managed to improve debt collections to 92% within finance aging green zone (2015-2017); 11% above target on channel density growth targetSupporting business partnership through sponsorship for local sports and community health (KEMRI-Kenya medical research institute)

Managed sales teams for both general trade(distributors) and corporate segmentLiaised with Marketing and PR department to ensure product campaigns were executed on planIdentified and organised training for product installation, activation and after-sales servicesRecruited dealers and installers to enhance density thus ensuring product visibility & availabilityRecruited, trained and established a start up team of both sales representatives and dealers that was fully operational in a month-one week ahead of schedule Achieved sales 126% above budget FY13Increased my territories client base by 30% above target FY13

Kenya

A government agency that oversees the country’s electoral processes from voter registration to announcement of elected political leaders. Both from county to national levels of government administration.

Kenya

Provided technical assistance to business units; troubleshoot hardware and software issues, and resolve network problems.Served as the first point of contact for other department seeking technical assistance, perform network troubleshooting, and guide users through step-by-step solutions. Managed user accounts and permissions, and document issues and resolutions.Sales and customers service including management of client database and administrative services

Kitui, Kenya

Adventist Relief Agency(ADRA-Kitui project) Liaised with development partners and government stakeholders to formulate project and fundingResearch Assistant - Offered training on income generating activities to farmers and local women groupsTraining local farmers on subsistence farming and climate adaptation strategies.

Master Of Strategic Communications Management, Communications Management

Blue Nile Business Masterclass Program, Business, Management, Marketing, And Related Support Services

Certificate, Digital Marketing Strategy

A short course aimed at up-skilling my digital skills in marketing and communication strategies

Master Of Business Administration (Mba), Business, Management, Marketing, And Related Support Services

Bachelor Of Arts (B.A.) Communication, Public Relations

Diploma, E-Commerce/Web Design

Diploma, Information Technology