Catherine Klasne, Mba Email & Phone Number

Florida, United States

• Ensuring that potential and existing clients think of Upchurch Watson White & Max first when seeking a dispute resolution professional by:
• Working with our panel to maintain an impressive brand and image that attracts attorneys and insurance adjusters to our services.
• Advancing the firm's brand and image through online, print and in-person initiatives. Channels include the firm's website, social media, news releases, sophisticated print advertising campaigns, continuing legal.
• Developing and executing marketing rollout strategies, cohesive with firm standards, for new panel members and services.
• Leveraging data and analytics to stay ahead of the market and assure growth in brand awareness and conversion.

Daytona Beach, Florida

• Strategizing the firm's online presence and managing its overall media profile:
• Overseeing the firm’s blogging and social media editorial calendar and supplying relevant, actionable online and e-mail communications. Using content marketing to improve SEO.
• Designing, creating and editing print media, including facilitating article publication in professional journals and other periodicals, submitting timely advertising content and delivering outbound marketing collateral.
• Representing the firm at professional conferences (at least seven each year).
• Managing video marketing initiatives including coordinating production and delivery.
• Administering the firm's webinar series.

Port Orange, Fla.

• Unapologetic Foodie, Inc., was founded to provide writing, editing and online marketing services to local entrepreneurs, authors, nonprofits and small businesses. Over the years, the work became more entrepreneurial.
• Administering, consulting and marketing for a family business, Pottery Works of Jacksonville, FL., a creative ceramics studio. Grew the business’ social media and email marketing programs.
• Transferring the business to a new owner in early 2013.

Daytona Beach, FL

• Gaining direct experience in a corporate (health care) marketing department. Florida Hospital MMC is part of the largest nonprofit Protestant hospital system in the country and has a Christian mission of hope, health.
• Conducting competitive and marketing intelligence projects and reporting on findings
• Assisting with presentations for service line directors and C-suite executives
• Copywriting, editing and project management for advertising, internal publications and other communications

• Assisting with public relations campaigns and other projects for local nonprofits and small businesses:
• Collaborated on redesigned company website, write-result.com, and established a company presence on Facebook and Twitter and through our blog.
• Chief writer for the City of DeLand’s 2009 Annual Report.
• Content producer for deltonaFORyou.org, facesofability.org and other client websites, plus offline initiatives. Firm clients included: Easter Seals Volusia and Flagler Counties, the United Way Community Foundation.

Making the field of food and drink more immediate and fun through multimedia on The Daytona Beach News-Journal's entertainment Web site.

Orchestrating a weekly feature section from the original idea to the press for The Daytona Beach (Florida) News-Journal, a daily with an average circulation of about 100,000. Writing stories, designing and producing pages, editing copy and writing headlines. Assigning, occasionally styling and selecting photographs. Pitching in on editing and writing.

Supervising a staff of 13-14 writers and editors in producing award-winning daily features sections. Coordinating fundraising efforts, including book fairs and silent and Internet-based auctions, mostly to benefit the Volusia Literacy Council.

Producing 40 newspaper supplements annually, including research, writing and editing, plus laying out and flowing pages. Winning regional Addy awards. Coordinating coverage of the biennial Florida International Festival, a local series of major lively arts events; conceptualizing and editing the annual Florida’s Cookin’ supplement showcasing recipes of.

Supervising two writers and a varying roster of correspondents to produce most of the newspaper’s supplements. (Some sections were submitted to national Addy competitions after winning regional contests.)

Six months as a news desk copy editor, almost two years as business editor, four months as assistant features editor and almost a year as features editor

Executive Mba, Business Administration, 3.9

Activities and Societies: Beta Gamma Sigma international honor society ("Best in Business"), Delta Epsilon Iota academic honor society.

Finance

Certificate for Essentials of Finance for Working Professionals -- Applied Concepts of Finance & Accounting for Non-Financial Managers

Mba

One year toward master's degree, University Fellow

Bachelor Of Arts, English

Activities and Societies: Chi Omega Fraternity (social) -- president, rush chairman; Phi Kappa Phi (honors); Golden Key (honors); Omicron.

Education record