Catherine Lapointe-Vollmer Email & Phone Number

Potsdam, Ny, Us

Potsdam Ny

I am a fine artist, a children's book illustrator, and a graphic designer. I specialize in poster design and book covers, as well as logos and business promotional materials.Previous clients include:Potsdam Food Co-op​Bon-Ton Close to HomeFrazer Computing, Inc.Cornell Cooperative Extension KitchenLexingford PublishingThe Health InitiativeTraditional Arts of Upstate New YorkIves Park Concert SeriesWhat a Raquette Music & DanceMillennial CurrencySay Yes to Education FoundationChristmas Tree Shops​Tri-Town PackingNinth Annual Syracuse Poster Project

CRNY’s Artist Employment Program (AEP) is a 2-year program that funds employment for 300 artists working in collaboration with community-based organizations across New York State.

Potsdam, Ny

Contributed to raising awareness of the arts community in rural upstate New York. Created promotional online and print material for arts classes, exhibits, annual artist studio tour, and other arts events. Also maintained SLC Arts web presence, to ensure the public had access to the most current arts information available in the area. Created interactive online map of arts opportunities in the county, for both artists looking for opportunities, and the public looking to experience the arts.

Canton, Ny

Initiated marketing campaigns from concept to execution, to increase market share. Designed marketing collateral, refreshed branding elements, and maintained corporate identity in the industry on a continuing basis.Maintained and updated company website. Improved SEO ranking and speed, expanded backlink profile to include many reputable industry partners, and managed PPC campaigns to increase lead generation, CTR and conversion rates.

Watertown, Ny

Designed new frame product from concept to completion, including market research and idea conceptualization all the way up to approving factory product samples.Worked with overseas manufacturers to ensure a quality affordable product.Some product examples include frame molding, seasonal frames, shadowboxes, and Christmas ornament frames.

Florence Area, Italy

Designed posters and print ads, as well as flyers and promotional mailers to interest new applicants and increase enrollment in the theatre's various programs.Also designed and built props and set pieces to promote recognition during Violence Against Women Awareness Month.

New York, Ny

Prepared gallery and took phone bids for seasonal auctionFiled and cataloged artwork and tearsheets for physical archives, and began work to establish a digital archive.