Catherine Lennon Email & Phone Number

Brussels, BE

Brussels Metropolitan Area

Brussels Metropolitan Area

Brussels Area, Belgium

Provide strategic advice & tactical communications support (PR, advocacy comms, developing new website etc) on ad-hoc basis.

Brussels Area, Belgium

• As head of a team of four, established a more strategic approach to communications to increase impact, effectiveness and professionalism. Leadership and Management
• As part of Leadership Team developed new Strategic Framework (2016-22) and restructured organisation to meet goals
• Set communications strategy in line with strategic framework and ensure team’s clear understanding of roles, responsibilities, accountability and measurementExternal communications:
• Launch and/or reinvigorate communications materials (2 websites, social media, annual reports, event app, videos, blogs, infographics, marketing collateral)
• Introduced new corporate identity and messaging as part of new strategic framework
• Promotion of, communications around and reporting on several annual conferences and events PR and Policy

Brussels Area, Belgium

• Appointed to a newly created role, I established communications as a strategic enabler for business growth and created, managed motivated and coached a virtual team of 10 communications champions throughout Europe..
• PR and Reputation Management - Increased media activity tenfold in just under three years (from 8 press releases/articles/interviews to 80)
• Brand - Introduced corporate brand identity and consistent marketing collateral in EMEA, resulting in a consistent, professional image in each of our 20+ markets and 5 focus industries
• M&A communications - Initiated a comprehensive communications blueprint for the successful integration of acquired companies (three companies in EMEA)
• Sustainability and CSR Communications - Established Univar as the industry leader through a sustainability communications programme in EMEA, which included PR, advertising, promotion and employee awareness campaigns
• Employee communications - Created Univar’s ‘ONE campaign’ to encourage all regions to think and act as one company, including the launch of the first ever pan-EMEA intranet site and newsletter.

Brussels Area, Belgium

• Appointed to a newly created role, I developed and managed EDANA’s external and internal communication programmes, building relationships with the press and enhancing the perception and image of the nonwovens and.
• External: managed press relations, corporate identity, design and content of four websites and extranet, annual industry symposium (300 delegates), corporate presentations, annual report, video development; advised on.
• Internal: regular communications and monthly company newsletter to 1000+ members
• Issue management: established crisis management processes and statements for potential risks to the industry
• Membership management: managed pan-European marketing and communications member networks

Brussels

• As a member of the management team my objective was to define and implement Teleroute’s pan-European internal and external communications strategy.
• External: defined corporate and national website content and managed migration to new common format; wrote and disseminated press releases; created and maintained press database; managed participation at exhibitions
• Product: advertising and direct mailing campaign for new product launch in 10 European countries

Brussels Area, Belgium

• As a senior member of the corporate communications team my objective was to define and implement brand equity across Europe through coherent, consistent and powerful image creation.
• External communications
• Branding
• Event management

Brussels Area, Belgium

Led a team which organised and promoted the membership of TCBE’s Council programme (promotional materials, direct marketing, networking, events, identification and recruitment of target members).

Brussels Area, Belgium

Northern Ireland, Belgium And France

Amiens Area, France

Post-Graduate Diploma, Export Marketing Management

Bachelor Of Arts (Honours), French & Social Anthropology

Activities and Societies: French Society Anthropology Society

A Levels, English, French, Re + 10 O Levels