Responsible in driving digital adoption of Maybank Singapore's online banking channels. Orchestrate the entire process from strategising to delivering the proposition to our customers.

Marketing lead of Maybank2u, Malaysia’s no. 1 online banking site - responsible in strategizing and spearheading marketing plans to drive growth.As the National Bank of Malaysia, the challenge in marketing under this brand is finding ways to i) defend our market share; and ii) capture new market with different offerings. These formed the foundation of my responsibility in driving business growth of Maybank2u. From the persepctive of strategizing to developing marketing plans, monitoring business results to actively closing business gaps, forming partnerships to team management; I bring to the table a multidisciplinary perspective with depth in thinking and flexibility to scale.

GrowthOps (formerly known as APD) is a new kind of partner for brands - a growth services provider. We fuse together marketing, technology and people expertise to help large organisations acquire and retain new customers, build and launch transformational products, and scale up operations. Digital is transforming every aspect of business - from the way we work to the way we connect with other people. My challenge is to assist clients in developing brand & communication strategy and beyond to thrive in this changing landscape. My expertise lies in Brand Innovation & Channel Strategy, anchored on a customer-centricity mindset and digital-first approach. To answer to the market's demand of being an expert across different fields and industries, my foundation is build upon the ability to read the market, identify opportunities and turning insights into actionable plans. These drives the output including but not limited to brand strategy, narratives, user persona & journey, content & channel strategy, and workshops.

Responsible in managing the social assets of all brands under my portfolio: Darlie, 100PLUS, OISHI, COCOLIFE & ANLENE. My job task involves planning, strategizing, ideation and execution of said social platforms. Apart from my daily job role of monitoring and managing social platforms, my position requires me to be actively involved in ideation and brainstorming with creatives, be if for campaign briefs or initiative to grow our retainer portfolio. Few of the key campaigns in placed during my course of employment thus far are as follow:- To strategize and plan for Darlie's multiple portfolio on digitalGiven the range of product that target different group of audience, my role was to strategically manage the plan, content & tone of voice on digital to create a unified branding. Working closely with media has been part of the role as we try to harvest the power of targeting and creating personalized content on digital. - To build the brand presence of OISHI on socialWe are given the task to give OISHI a unique personality and tone of voice on social. A series of campaigns were planned and executed with this objective in mind. We have successfully given OISHI a memorable presence on social by experimenting with quirky and engaging content that speaks to our audience. Link: https://www.facebook.com/OishiMalaysia/- To strengthen the lifestyle appeal of 100PLUSWe were tasked to explore different ways to communicating with our current and potential TA, with top line objective to support ATL activation. We have kicked start 100PLUS digital initiative with the Raya campaign, followed by IKONCERT, BIG BANG, OLYMPIC activation, as well as the first ever Running Man Challenge in Malaysia – hydrated by 100PLUS. With our approach on digital, it opened up 100PLUS to the possibility of speaking directly to our TA with relevant content. Link: https://www.facebook.com/my100plus/

Responsible in all marketing aspects of the magazines, from planning, coordinating to executing marketing plans. Focused mainly on branding and circulation driven events, such as road shows, awards dinners, running and other fitness related events. Involves close coordination between editorial and sales team, as well as engaging with readers - the coordinator and communicator of fellow stakeholders.

Gained experiences in global branding, the need to be creative while adhering to global rules and protocol across all communication platforms. During the period of internship, the job scope involved developing communication content for the usage of partners in local & international presentation avenue.