Manages a $130M+ global portfolio of 3M™ DBI-SALA® and Protecta® brand products, including sub-brands Sealed-Blok™, Smart Lock™, Nano-Lok™, Ultra-Lok™, and Rollgliss™.Directs full portfolio re-launch, including 100+ NPI SKUs per year, ensuring compliance with ANSI, OSHA, EN, and GB standards while driving lifecycle management, market positioning, and margin growth using agile and waterfall methodologies.Collaborates cross-functionally to deliver innovative safety solutions aligned with customer needs and regulatory requirements.Key Results:- Delivers compliant product launches, surpassing revenue and adoption targets.- Enhances global market share through refined positioning and strategic marketing.

Managed new product commercialization for a global portfolio, owning and executing the marketing deliverables including go to market strategy, pricing, value prop, brand strategy, financials and regulatory. Market Intelligence: Developed key metrics for qualitative and quantitative voice of customer activities and competitive evaluation. Presented analysis and synthesis of data to key stakeholders and executives.Cross-functional collaboration: Partnered with R&D/Laboratory and Finance to develop business cases that clearly defined the risks, rewards, and resources needed.Global business leadership: Worked globally to engage countries in pre-launch planning and post-launch tracking of new products. Supported and guided areas pre and post-product launch.

Managed $2.8bn global Construction Segment market of safety products including hard goods and connected cloud based products through direct and indirect distribution.Technology leadership: developed a cloud based tool for internal sales enablement called Mappings. In this project, along with application and software engineers, I developed a cloud based app (iOS) from ideation, logic and UX creation, to testing, launch and global implementation. Global strategy: Expert in developing global strategic marketing plans. Developed roadmap of expertise in global segment including market sub segmentation, competitive positioning, area brand positioning, global content strategies and product roadmap to drive end-to-end activation in prioritized areas. Segment / Industry leadership: developed playbook of segment economics, target audience, buyer personas, competitors and global industry trends. Developed creative traditional and digital marketing assets, case studies, product demo videos, white papers, and other key communication documents.Cross-functional team management: Influenced area sales and channel teams to execute on strategic direction through marketing programs including content, campaigns, events, and sales enablement tools.Additional projects: Lead six sigma green belt project to identify inefficiencies and create strategic partner and area sales plan.

Managed marketing plan and execution for Telecommunications, Electrical Utilities, Renewable and Non-Renewable Energy global business.Strategic marketing: Developed and executed strategies to increase brand awareness and drive sales demand through traditional and e-commerce channels. Developed content for website and brochures, strategies for paid and organic media and promotions, and planned industry shows. Cross-functional collaboration: Worked with product managers to address global product sales targets. Provided guidance to global sales teams to increase industry engagement and address strategic sales growth opportunities. Additional activities: Created process playbooks for large global industry events.

Managed Specialty Channel Partners in Mining, Oil, Gas and Construction industry segments at $28M in annual sales. Negotiation and leadership: Negotiates and manages partnership agreements, deploys merchandising and marketing programs. Develops regional go-to-market strategies and guides channel marketing efforts to ensure shelf conversion and end user market penetration through traditional marketing and e-commerceStrategic Management: Provided intelligence to internal and external cross functional teams to strategically align 3M sales teams objectives to those of channel partners through tracking, reporting, and optimizing the performance of partners using SalesForce.comGlobal business development: Influences and guides global relationships for partners with international footprint in Europe, Asia, LATAM and Middle EastTraining and Sales Team development: Supported and managed custom training and development programs for partner sales teams through hands on and virtual training sessionsBudget management: managed annual partner marketing budgets and calendars to execute high impact traditional / e-commerce marketing activities and promotions through the year

Responsible for business development through consultative B2B sales of safety products including hard goods and connected cloud based products through direct and indirect distribution of $17m territory. Sales Management: Managed global, national and regional key accounts driving growth through implementation of category management programs.Territory Management: Responsible for budgeting, sales plan development, coordinating events such as trade shows and trainings. Prepared presentations, proposals and training modules. Technology leadership: Regional champion for business transformation by supporting adoption new technologies including cloud based sales enablement tools, electronic devices, Salesforce.com and LinkedIn.Cross functional team player: Provided competitive and strategic market information, R&D insights and voice of customer for new products.

Responsible for business development through consultative selling of safety products including hard goods and connected cloud based products of $4.5m territory. Constantly recognized for meeting and exceeding quota, made top 10 sales rep list 3 years in a row. Grew multimillion territory sales 10% to 12% year over year. Vertical markets covered included pharmaceutical, government, military, mining, utilities, education, healthcare, food processing, aerospace and manufacturing.

Business development role selling SaaS cloud based product for libraries. Collaborated in cross-functional teams to launch and support complex new to market product, tasks included business development, marketing and sales. Cloud Library offered e-books to library patrons. https://www.yourcloudlibrary.com/ Assisted with the execution of marketing campaigns, business development and trade shows which highly impacted sales results.

Worked closely with Process Engineering driving processes for improvement initiativesUtilized different software tools to collaborate in the research, analysis, gathering of data for tracking a number of products in different business units in order to solve problems and execute projects of diverse complexity and scopeCollaborated in activities driving processes that track and support strategies and metrics (dashboards), in new and existing projects