Catherine Mcnulty Email and Phone Number

• Coordinated with leads and agency partners/intranet vendors as appropriate to support design for internal office digital and physical signage, intranet content/posts, email banners, and other internal communications content needs• Intranet content news brief design, development and posting support using Workvivo platform • Worked with leads to support key internal partners and internal design needs to ensure consistent look/feel and alignment with brand guidelines • Supported leads in developing internal communications templates and design for toolkits• Developed a library of stock imagery for use in internal communications, aligned with brand guidelines

• Assisted with global launch of new corporate logo and branding • Design of banners and tiles and staging of editorial content on SharePoint-based intranet • Provided corporate brand guidance and oversight to all company departments• Design of brochures, posters, presentations, intranet banners, digital slides and trade show collateral using InDesign and Photoshop • Project Management• Digital content creation, scheduling and posting – graphics, print, video using Social Studio, InDesign, and Photoshop to LinkedIn, Twitter and Facebook social media platforms • Social media listening

• As part of the eMarketing team, utilized Adobe CQ5 to publish new content onto the thermofisher.com website developing new pages, setting up/configuring information architecture as well as loading and updating content, images, and videos• Responsible for updating and maintaining existing content across the site• Worked closely with marcom, eMarketing, and Corporate eBusiness to coordinate website efforts and ensure content published takes into account good SEO practices

• Ensured the appropriate review of all advertising, promotion, sales training, and promotional labeling material by the cross functional team (Commercial/Medical/Legal/Regulatory, Compliance and others), as required• Communicated openly with the marketing teams and provided consultative and tactical support• Served as a liaison for all individuals within the approval process and was responsible for working with outside suppliers and advertising agencies during project development, routing projects through the Commercial/Medical/Legal/Regulatory approval process (CMLR), producing projects, establishing timelines, and facilitating CMLR meetings

• Collaborated with respective brand team leadership on tactical program/material development; maintained brand standards for consumer, environmental, and mining verticals• Managed annual product/marketing campaign plan to support business growth goals by delivering globally deployable campaigns and meeting lead goals and budgets in a matrix environment• Reviewed all communication materials with high level of attention to detail to ensure alignment with corporate, product branding, and compliance guidelines• Liaison with in-house writers and videographers, trade show staff, and outside design firms and PR agency • Collaborated with brand teams and outside firm with respect to website SEO and SEM and implementation of recommended tactics

• Partnered with brand teams and advertising agencies to manage the marketing collateral of Brovana, Alvesco, Xopenex, and Sunovion lines • Responsible for the coordination, production, warehousing, and distribution of approved marketing materials to health care providers and the sales field • Facilitated meetings with Commercial/Medical/Legal/Regulatory, and Compliance colleagues to follow all standardized processes for production and fulfillment of Promotional Materials Review Committee-approved materials • Proficient at Veeva Vault, the first regulated content management system for the life sciences industry • Provided oversight and management to onsite print partnership customer service representatives to meet production deliverables on assigned projects

• Successfully established and ran three departments: Creative Services, Catalogs, and Regional Marketing; hired and supervised staff of 21 in Massachusetts and Texas, in a post-merger environment • Managed $4M marketing collateral budget, creative branding of $250M division, and implementation of all marketing collateral • Promoted division’s products with high volume of strategic communications including more than 900 print pieces and 200 email blasts a year • Spearheaded redesign of catalogs, both print and web versions, for the four imprints of the newly combined Supplemental Publishing Division • Established regional marketing department; responsible for fostering relationships with the eight regional vice presidents and the national sales force and handling their marketing needs ensuring that regional marketing pieces followed the message and design of national marketing collateral while addressing regional differences and requirements • Gave creative direction on all campaigns and final creative approvals• Raised quality standards of writing and design of marketing materials

• Co-managed Marketing Department; re-engineered the marketing process that generated savings of over 20% in marketing and advertising, while supporting the sales team and company’s top line• Managed $2M marketing budget, creative branding of $85M division, and implementation of all marketing programs • Directed Creative Services Department; managed internal and external resources

• Promoted four times in nine years • Managed concept, design, writing, production schedules, budgets, and presentations of brochures, posters, and ads to market college textbooks • Managed trade show promotions and booth graphics and collateral