Catherine Meaney Email & Phone Number

Toronto, On, Ca

Blaney McMurtry is consistently ranked as a Top 10 Ontario Regional FirmLead strategic marketing and business development initiatives related to the firm’s market position, client programs, communications and operational efficiency and effectiveness.

Independent consultant supporting law firms of all sizes – in an increasingly competitive and changing industry – to proactively anticipate, understand and meet the needs of their clients and prospective clients. Work with law firm management, executive committees, practice groups and individual lawyers to develop and implement programs that are aligned to strategic objectives and deliver results. Optimize internal resource allocation and operations to ensure that services are delivered effectively and efficiently.

Toronto, On, Ca

Recruited to McMillan in 2009, when the firm had approximately 200 lawyers located in Toronto, Montreal and Calgary. The combination of McMillan LLP and Lang Michener LLP on January 1, 2011 created one of Canada’s top 12 law firms with close to 400 lawyers, in offices located in Vancouver, Calgary, Toronto, Ottawa, Montréal, and Hong Kong.- Provided marketing and business development leadership to McMillan leading up to and for two years immediately following the largest merger in the firm’s history.- As a member of a small senior management team, led the development and execution of the entire marketing and business development program for the merger and subsequent ongoing communications. The communication of the merger was acknowledged both internally and externally to have been very successful.- Led the effort to recruit, hire, train and integrate 11 professionals into the marketing and business development team to meet the needs of the new firm. This new contingent represented 65% of the full national team of 17.- Created, implemented and led the management of a national shared services marketing and business development service operation.- Led and managed the integration efforts for all internal and external programs, resources, systems and processes in the two years following the merger.- Led the development of a number of significant internal productivity improvement initiatives that increased efficiency and reduced the cost of delivering the firm’s marketing and business development services.

Toronto, Ontario, Ca

WeirFoulds is consistently ranked as one of central Canada's Top 10 regional law firms. The firm focuses on four broad practice areas: Litigation, Corporate, Property and Government Law.- Provided marketing leadership and direction for the firm including: strategic marketing planning, budgeting, program design & execution, market research and media relations.- Directed, in partnership with the firm’s Marketing Committee, the management and implementation of the firm’s marketing, client service, and business development strategies and programs. Refined the firm’s approach to marketing and developed greater infrastructure to support the function.- Led the development and execution of a strategic marketing program to re-position the firm and capitalize on the firm’s core strengths and key opportunities. Developed an award winning new branding and communications program to establish a clear market position for the firm.- Led the development the firm’s formal Client Feedback Program.

Ca

Goodman and Carr was a leading Toronto-based business law firm. At the time of my employment, G&C had 140 lawyers and 400 staff. The partners dissolved the partnership in the spring of 2007.- Most notable accomplishment was a program developed for the Corporate Finance Group and the launch of Private Equity Canada, a proprietary market research report. The program won the "First Place, Market Research" award from the Legal Marketing Association in the US (2003) for the development and launch of the program. McKinsey and Company approached the firm to co-author the report starting in 2003/2004.

Toronto, Ontario, Ca

Developed and executed a plan to support key business initiatives, including the development of a successful program to create industry profile for the securities lending business in Canada and internationally.

Toronto, Ontario, Ca

Developed , managed and executed numerous marketing initiatives to support Royal Trust's Pension and Custody Services business.

Toronto, Ontario, Ca

Sold Pension Trust Services to Corporate and Institutional Clients for the newly created TD Trust Company. Products included trustee, custodian, record-keeping and investment management services for Defined Contribution and Defined Benefit Plans.- Managed a sales territory with a defined annual financial target. Initiated cold calls and calls to existing TD clients, responded to requests for proposals, led client presentations, developed and maintained a prospect database and maintained superior relationships with select clients. Managed a sales territory which included Toronto (select region), eastern Ontario, Ottawa and Montreal.- Achieved the position of top pension sales person in 1995. Received an outstanding achievement award for 1995 sales results.

Toronto, Ontario, Ca

M.P.S., Law Firm Management (Master In Professional Studies In Law Firm Management)

Mba, Financial Services, Wealth Management Stream

Bachelors Of Arts, Commerce And Economics, Business/Commerce, General

Pfp, Personal Financial Planning