Torani (consultant)• Craft and execute a robust Paid Social Media Strategy aligned with company growth initiatives • Successfully diversified social presence to previously untapped channels, including Snapchat, surpassing platform benchmarks and 2x social referral traffic------------• Dynamic Cross-Functional Leadership • Adept at managing diverse teams, ensuring seamless collaboration, and aligning efforts with strategic business goals.• Strategic Data Synthesis: • Highly skilled at transforming complex data into actionable insights, steering informed decision-making and strategic planning.• Advanced Presentation Skills: • Proficient at delivering compelling data-backed recommendations to senior leadership, fostering a culture of informed decision-making.• High-Impact Marketing Strategies: • Able to develop and execute high-impact marketing strategies, contributing significantly to revenue growth and bottom-line success.• Empowered Team Leadership: • Well known for leading cross-functional teams with an emphasis on empowerment, collaboration, and individual excellence.• Versatile Leadership Excellence: • Proficient at showcasing versatile leadership skills, excelling in interpersonal dynamics, communication, management, and organizational prowess.• Resourceful and Creative Innovation: • Extensive background includes demonstrating self-motivation, resourcefulness, and creativity, coupled with a consistent eagerness to learn and drive continuous improvement.• Positive Energy in High-Pressure Environments: • Well known for managing and infusing positive energy into the workplace, combining dedication with a vibrant personality to thrive in high-pressure situations.• Passion for Purpose-Driven Brands and Innovation: • Able to drive innovation and successfully launch new Consumer Packaged Goods (CPG) products, staying attuned to market trends.

Crafted strategies positioning the company as a leader in private real estate investments, driving a 30% open-rate with an E-Newsletter. Leveraged AI LLMs for top placement in SERPs, including Generative AI results, resulting in a 5% lead gen lift.• Developed seamless processes for enhanced investor experience and business growth.• Led the creation of marketing funnel and executed a brand extension marketing plan, which established the Co-Founder as an industry thought leader.

Led the successful launch of the Shopify e-commerce store, orchestrating the entire process from inception to execution. Collaborated with the C-Suite to drive brand success and nationwide recognition through strategic email marketing, playing a pivotal role in the brand’s $1M revenue in the launch year, contributing to 10% of overall revenue. • Amplified brand launch success at prominent outlets and drove impactful in-store traffic.• Implemented strategic email tactics, achieving a 22% engagement rate.• Prioritized brand ownership of customer relationships by collecting first-party data to optimize CX.

Advocated for the strategic value of digital marketing, securing Senior Leadership Team alignment and leading teams to a 150% revenue increase. Executed a successful D2C e-commerce strategy and achieved a 10x sales surge on Amazon.• Led digital marketing strategy for a global, independent, B Corp. certified, 100 yr old CPG company with over $500MM in annual revenue.• Led cross-departmental Purpose Marketing Campaign, introducing “Opportunity for All, Flavor for All®,” achieving a 10% lift in brand awareness, positioning Torani as the “opportunity company.”• Expanded Torani’s social presence across multiple, key channels, achieving 2x audience growth• Effectively implemented crowdfunding strategy to validate new, innovative product - PlusUpsNoteworthy AchievementsDrove a 45% surge in Consumer Retail revenue through effective digital activations and in-store promotions, fostering strategic partnerships with key retail accounts & partners such as Walmart, Target, World Market, Mr. Coffee and more.Achieved an average 7x ROI across 40+ Influencer Marketing campaigns, with a retail coupon redemption test campaign delivering a 9.4% sales lift with key retailer account.To support e-commerce growth, led a website redesign, which included a brand refresh, privacy and eAccessibility compliance, achieving a 20% lift in user traffic.Executed all digital elements of GTM strategy for a new product line, Puremade Syrups & Sauces, resulting in revenues exceeding 2 yr expectations.

Digital Marketing Strategist working with both business development and client services teams to craft effective digital marketing strategies.

Rebel360 is a subscription-based wellness program for the consummate millennial which offers online courses, recipes, and nutritional support for a sustainable, healthy lifestyle. All Rebel360 cooking, yoga, nutrition, and fitness programs are led by industry experts who educate and entertain using proven, science-based principles.- Launched startup health & wellness brand – Rebel360, from development of brand identity and digital marketing strategy through to execution- Participated in market research to identify market competitors and define audience personas- Built and managed content production team of 8

Two Bit Circus is a think tank and talent magnet building products at the crossroads of amusement and education. The interdisciplinary team strives to make entertainment more enriching and education more fun. Our endeavors include attractions that increase traffic and revenue for public venues; large-scale, cause-based events that are impossible to forget; and original content that has already gathered millions of loyal followers online.STEAM Carnival debuted October 25-26, 2014 at CRAFTED at The Port of LA. STEAM Carnival was the brainchild of Two Bit Circus Founders, Brent Bushnell & Eric Gradman. It's the carnival re-imagined with fire, lasers, and robots! Young minds are hooked w/ modern amusement spectacles that leverage their interests in music, fashion, and games to expose them to STEAM (Science, Technology, Engineering, Art & Math) disciplines.- Achieved 200% organic audience growth across all platforms for both Two Bit Circus & STEAM Carnival- Drove a remarkable 40x increase in engagement for both brands during the STEAM Carnival event promotion period

Conceptualized and sold through a partnership with The Hallmark Channel for a made-for-TV movie which resulted in: - 3.7MM premiere viewers with a 2.1HH rating- 338K sweepstakes entries - 44K newsletter opt-ins- 25K “likes” on Facebook

- Worked cross departmentally to utilize all studio assets available for special events to garner new business from internal organizations as well as external - Created proprietary database to track, log activity, organize leads as the primary CRM system- Opened all communication and closed business with Chevron as an on-going premier client

• Worked in developing new business for a product placement agency working with Fortune 500 companies • Managed team of Account Managers to ensure clients’ needs were met daily and presented appropriate entertainment opportunities• Matched client target markets and campaigns to applicable media resources (Video Games, Television, Music and Film) and conducted pitches• Did outreach to Fortune 500 companies closing business with companies like The Chevron Corporation which was retained

• Secured annual retained business from clients including Cadbury Adams, Zone Perfect and Airborne with revenues at $500k annually• Maintained relationships with major motion picture studios, production companies, television networks, video game publishers and record labels (i.e. Universal Pictures, Sony Pictures, Warner Bros. Studios, Mark Burnett Productions, ABC, CBS, EA, THQ, Ubisoft) through day-to-day contact on behalf of retained clients• Managed creative team tasked with development of marketing projects• Developed sales strategy in order to bring in new business relationships, did outreach and responded to rfp’s

• As the first Inside Sales representative I created all systems and operations for the department including implementation of Salesforce as CRM • Prospected and closed 40 plus accounts taking revenues from $0 to $100k / month• Conceptualized, created, tested and optimized new advertising products such as Custom Profiles, Branded Communities, Featured Bands and Homepage Takeovers