Catherine Michelle Sarthou Email & Phone Number

Valenzuela, NCR, PH

United States

Content manager for POPSTAR! Magazine print and digital: Chooses topics for every issue, does research and writes all of the articles and features for both print and digital, proofreads layouts. Creates content for website daily, writing relevant pop culture and entertainment news every day.

United States

Creates written content for websites regularly, in industries spanning parenting, literature, lifestyle, and more.

Philippines

Writes feature articles to be published on WhenInManila.com, the country’s premiere lifestyle site.

* Wrote feature articles for website* Copy editor and proof reader of various articles and features * Developed content for website on women’s lifestyle, career, and empowerment* Helped develop and establish Connected Women in the Philippines

Philippines

 Handled recruitment of YouTube content creators, and managed over 100 content creators  Conceptualized original series formats for the digital platform Served as Content Management Head – responsible for writing/editing/producing written content for Chicken Pork Adobo (is feature articles, press releases, scripts, social media copy, etc) Spearheaded.

 Provided all written and creative content for various start up websites ranging from parenting to business to fashion; wrote daily articles for news sites and their apps  Edited content for ebooks and websites; data analysis for social media trends

Philippines

 Responsibilities included content strategy creation, technical specification of content, online content creation process standardization and content acquisition support, content category/vertical management (includes channel programming, monitoring and reporting), social media and viral marketing initiatives, e-mail marketing content strategy and creation.

Philippines

 Assisted the Editor-in-Chief in establishing and maintaining efficient editorial operations Supervised photoshoots, and did interviews for the magazine, including cover stories. Wrote articles for MAXIM, and copy edited other material. Assisted in the execution of all events sponsored/spearheaded by the magazine.

Philippines

 Wrote/created material for advertising pages in all Summit Publications – ie, the regular pages for magazines such as Cosmopolitan Philippines (Fun Fab Finds), Preview (On the Shelf), T3 (Industry News), Good Housekeeping (Reader’s Resource), et al. Proofread and edited all advertorial copies placed in the various titles, and wrote ad copy

Philippines

 Conceptualized plugs and promos to be aired over ABSCBNs international channels.  Wrote audio-visual scripts, put together all materials needed for the project with direct supervision over everything, and then ultimately produced these plugs.  Helped out with the channel branding as well, contributing to the channels' on-air look and the like.

Philippines

 Delivered traffic updates live on-air during peak traffic hours. Wrote own reports on-the-spot.

Philippines

 Researched material for ETC and wrote press materials for the channel. Hosted televised movie premieres held by Solar Entertainment, as well as events for NBA Jam

Philippines

 Television appearances on a game-to-game basis, reporting on the team at least 4 times per game.  Created own reports on the spot.