Directly managing upwards of $1M in monthly paid social budget, while overseeing $2M, including outlining strategy, execution, and task delegation across clients, direct reports, and wider social teamScaled quarterly TikTok spend across the agency by +403% YoY, with ongoing support for new client launches, adaptations and modifications to best practices, and access to alphas and betas of new product rolloutsSupporting a team of three direct reports and mentoring their career growth via refining workflow processes, and communications, while growing their books of business to improve work output

Outlined full-funnel strategy, execution, and industry trends for clients on Facebook, LinkedIn, Twitter, Snapchat, and Pinterest that resulted in long-term sustainable scale over short-term gainsStronger alignment of creative with individual channel best practices improved ROAS +168% QoQ for a client that was historically hesitant to test different creative themesSpearheaded agency-wide relationship with TikTok to establish paid media best practices and go-to-market strategies

Management of campaign and audience strategies, ad copy, account builds, creative recommendations, cross-channel budget management, communication of performance, reporting, data analysis, and synthesis of back-end performancePlatform expansion and testing: introduced LinkedIn and drove +1,253% in lead volume at -93% lower CPL over a 4-month period Reformed account structure: overhauled targeting and messaging strategy resulting in increased sign-up volume (+428%) at a -55% lower CPA over a 2-month period, driving +57% more qualified onboarded users

Completed rigorous training program building a foundation of paid social knowledge, best practices, and strategy while supporting live accounts to translate trainings into real-life scenarios

Analyzed website traffic analytics to determine how to redesign the user experience to increase time on site and conversionsReduced extraneous information that wasn't directly related to each page on site to streamline the UX and make it more visually stimulating Organized information that is frequented by site visitors to make it more accessible, while including differentiation strategies to capture the interest of users and minimize bounce rates

Analyzed market segmentation metrics to determine geographic expansion strategy for services Conducted market research to analyze where whitespace exists amongst competitors and the industry to determine a differentiation strategy Created and designed email campaigns and website landing pages aligned with the company's defined strategy to increase traffic with a 2x conversion and increase sales by +20%