Catherine O'Bryant Freeman Email & Phone Number

As a strategic business consultant for growth-orientated B2C and B2B businesses, I provide transitional as well as long-term leadership to an organization. I offer continuity and excellence during times of change as well as ongoing oversight of the business. By leveraging my extensive executive-level experience, I can assess an organization’s current.

• In this role, I enjoyed leading a team of marketing and sales professionals for a four-state region. As a member of the region’s leadership team, I contributed to the ongoing daily operational needs of the business in.
• Developed and managed annual $12M marketing budget as well as customer growth expectations
• Managed geographically dispersed team responsible for branding, creative development, marketing analytics, product development and launches, internal and external communications and customer acquisition activities.
• Led region’s sales channels: inbound call center sales, direct sales, retail sales, outbound telemarketing, and sales support
• Built consultative relationships throughout the organization to support various initiatives such as product launches and with local operations teams to fulfill their marketing needs

• In this role, I was responsible for all aspects of marketing for a seven-state division and led a team of ten marketing professionals. My scope of responsibility included all customer acquisition activities.
• Developed centralized marketing portal to ensure brand integrity and standardization of marketing materials. This resulted in overall cost efficiencies and reduced expenses.
• Led creative services team that consisted of internal graphic artist and web developer as well as 3rd party contractors
• Built marketing analytics team focused on customer relationship management and targeted customers with appropriate product/message for improved results. Improved direct mail conversion results by 150%
• Managed marketing budget in excess of $5M
• Oversaw all aspect of product life, including pricing, launches and enhancements

I was hired into a newly created position to support the launch of high speed internet across a seven-state division. As the principal communicator for the project, I dramatically improved communications and the working relationship between the engineering team and the local operations teams. At the same time, I worked closely with the rest of the.

In this newly created role, I was responsible for increasing brand awareness in a competitive environment. This meant evaluating all current marketing and expanding the strategy beyond traditional tactics such as direct mail and cold-calling. I oversaw the development of all marketing creative and worked closely with the ad agency to deliver on the brand.