Catherine O'Bryant Freeman Email & Phone Number

As a strategic business consultant for growth-orientated B2C and B2B businesses, I provide transitional as well as long-term leadership to an organization. I offer continuity and excellence during times of change as well as ongoing oversight of the business. By leveraging my extensive executive-level experience, I can assess an organization’s current branding and marketing strategies and identify areas of excellence and opportunity. From this, I partner with leadership to build custom strategic growth solutions. Areas of Focus can include:Marketingo Marketing Strategy, Goal Development, and Analyticso Customer Experience Managemento Product launches, positioning, and growth campaignso Marketing Channel strategies for traditional as well as digital and social mediao Creative Oversight Brand positioning and messagingBusiness Development o Identifying prospects and creating a sales funnelo Implementing the relationship development processo Writing business proposals, negotiating contracts

In this role, I enjoyed leading a team of marketing and sales professionals for a four-state region. As a member of the region’s leadership team, I contributed to the ongoing daily operational needs of the business in addition to being responsible for all the marketing, sales channels, customer and revenue growth. • Developed and managed annual $12M marketing budget as well as customer growth expectations • Managed geographically dispersed team responsible for branding, creative development, marketing analytics, product development and launches, internal and external communications and customer acquisition activities including media buying, direct mail, e-marketing, e-commerce, and event marketing• Led region’s sales channels: inbound call center sales, direct sales, retail sales, outbound telemarketing, and sales support • Built consultative relationships throughout the organization to support various initiatives such as product launches and with local operations teams to fulfill their marketing needs

In this role, I was responsible for all aspects of marketing for a seven-state division and led a team of ten marketing professionals. My scope of responsibility included all customer acquisition activities, development of creative and brand messaging, marketing analytics, e-commerce, e-marketing, event marketing and marketing operations. • Developed centralized marketing portal to ensure brand integrity and standardization of marketing materials. This resulted in overall cost efficiencies and reduced expenses.• Led creative services team that consisted of internal graphic artist and web developer as well as 3rd party contractors• Built marketing analytics team focused on customer relationship management and targeted customers with appropriate product/message for improved results. Improved direct mail conversion results by 150%• Managed marketing budget in excess of $5M• Oversaw all aspect of product life, including pricing, launches and enhancements

I was hired into a newly created position to support the launch of high speed internet across a seven-state division. As the principal communicator for the project, I dramatically improved communications and the working relationship between the engineering team and the local operations teams. At the same time, I worked closely with the rest of the marketing team to develop the product messaging and schedule for all customer facing communications.

In this newly created role, I was responsible for increasing brand awareness in a competitive environment. This meant evaluating all current marketing and expanding the strategy beyond traditional tactics such as direct mail and cold-calling. I oversaw the development of all marketing creative and worked closely with the ad agency to deliver on the brand message. Additionally, I was responsible for all the media buying and marketing operations.