Catherine O'Hare

Catherine O'Hare Email and Phone Number

Senior Director | Marketing Expert | Marcom | Direct Marketing | Ecommerce | Multi Channel Marketing | Team Builder | Issue Advocate | Product Champion | Creative Communicator | Commercial | Non-Profit @ National Safety Council
Catherine O'Hare's Location
Downers Grove, Illinois, United States, United States
Catherine O'Hare's Contact Details

Catherine O'Hare personal email

n/a
About Catherine O'Hare

Versatile and self-motivated Marketing Executive with deep experience in direct/web marketing, relationship building, loyalty programs and membership marketing. Strong communication and interpersonal skills in leading all aspects of marketing, including strategic planning, resource allocation, work scope definition and campaign execution.Solid background in organizing and directing high-impact direct marketing strategies, e-commerce solutions, loyalty programs, website launches and customer retention platforms; fully accountable for P&L, budgeting, cost controls and new product lifecycles.Proficient in collaborating with internal business partners, C-suite executives, thought leaders, consultants and cross-discipline departments in planning and executing multi-phase marketing campaigns and new product rollouts.Results-oriented formation and delivery of profit-building initiatives, major contracts, multi-channel business plans, pro forma documentation, accurate reports, high-contact databases and continuous improvements.Hands-on abilities in empowering top performers, pursuing new business opportunities and administering national development projects in full compliance with strict deadlines and company requirements.* Additional coursework in culture building, emotional intelligence, conflict resolution, organizational dynamics and related topics.* Proficient in MS Office Suite, Google Analytics, HubSpot and Salesforce, CRM and data warehouse applications.* Regular Volunteer, Secret Santa DuPage, Feed My Starving Children and Cause for Paws Rescue.E-Commerce ● Brand Management ● New Product Development ● Strategic Planning ● Profit Building ● Selling Strategies ● Multimedia Communications ● Best Practices ● Target Marketing ● Talent Recruiting ● Vendor Relations ● Project Expediting ● Catalog Creation ● Job Scheduling ● Benchmarking ● Product Portfolios ● Operational Streamlining ● VIP Relations ● Market Trend Review ● Multi-Channel Development ● Fiscal Controls ● Contract Negotiations ● Public Relations ● Branding Strategies ● Market Entry ● P&L/Budgeting ● Cost Controls ● Software Solutions ● For-Profit/Non-Profit ● Consumer Markets ● B2B/B2C Marketing

Catherine O'Hare's Current Company Details
National Safety Council

National Safety Council

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Senior Director | Marketing Expert | Marcom | Direct Marketing | Ecommerce | Multi Channel Marketing | Team Builder | Issue Advocate | Product Champion | Creative Communicator | Commercial | Non-Profit
Catherine O'Hare Work Experience Details
  • National Safety Council
    Senior Director, Marketing
    National Safety Council 2013 - Present
    Itasca, Il, Us
    Currently manage 15 direct reports and support $65M revenue budget in developing and executing multiple integrated marketing campaigns to drive growth and efficiencies in new customer acquisition, retention and share of wallet. Track and analyze KPIs, data analytics and campaign results to improve market segmentation, ROI reporting and program effectiveness. Lead a cross-functional Culture Leadership Team in enhancing workplace dynamics, productivity and staff engagement. Fully accountable for P&L, budgeting, cost controls, business operations and staff decision-making.* Succeeded in achieving 20%+ YOY growth in digital traffic, revenue and lead generation areas; also improved on-time job delivery from 50% to 93%.* Launched a new www.nsc.org web platform with updated system capabilities and refreshed brand identity to enhance user experience and customer transactions.* Revamped digital engagement processes and implemented Salesforce Marketing Cloud and related applications.* Researched, applied for and won a $120K Google grant that equipped non-profit organizations with free search advertising; after 18 months of successful administration, expanded to $480K annual in-kind grant.
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  • Winston Brands, Inc.
    Senior Circulation Analyst
    Winston Brands, Inc. 2011 - 2013
    Elk Grove Village, Il, Us
    As sole contributor, directed $60M in retention circulation plans for 38 unique catalogs (general and specialty) each year, utilizing Affinium software and comprehensive database. Designed, deployed and analyzed a wide range of promotion, presentation and interaction material. Accountable for tracking all catalog mailings on a weekly basis.* Co-negotiated a new merge/purge service bureau contract that saved the company $230K annually; also authored the entire marketing sales plan for the company.* Conceived, developed and executed a successful win-back marketing campaign to target inactive customers, increasing catalog ROI by 8%.
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  • Taproot Foundation
    Project Manager (Pro Bono Consultant)
    Taproot Foundation 2011 - 2012
    San Francisco, California, Us
    Focused on creating and deploying brochures and marketing collateral to improve donation volume for two separate non-profits – a nature-based entity and a neighborhood-based community organization.* Met client requirements and project deadlines with high-quality deliverables and clear team communications.* Organized and led multiple campaigns, including one that increased donations by 12%
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  • Tribal Knowledge Marketing
    Marketing Strategy Consultant
    Tribal Knowledge Marketing 2010 - 2011
    Provided web analytics to facilitate website redesign and administer comprehensive email marketing strategies for upscale health clubs and an industry leader in consumer apparel.* Generated reporting data (Google Analytics) for a client that addressed high bounce rate and led to new webpage build and 80% lower bounce rate.* Recommended a new data approach for merchandise displays in a retail apparel catalog that increased sales by 12%.
  • Precious Moments, Inc
    Director Of Consumer Marketing
    Precious Moments, Inc 2006 - 2009
    Oversaw four staff in coordinating P&L, content creation, social marketing campaigns, e-commerce plans, relationship building and special promotions for the $25M Catalog and E-Commerce Division. Utilized expertise in catalog production, loyalty strategies, inventory tracking, product merchandising and brand management.*Spearheaded the smooth redesign and launch of the company’s e-commerce website, www.preciousmoments.com, that boosted online sales by 22% in first year of operation.* Expanded 0-12 month housefile buyer customer file by 217% and catalog circulation by 44%.* Developed and introduced “The Precious Girls Club,” including chapter books, DVDs, jewelry, plush and virtual world website, www.preciousgirlsclub.com.
  • The Bradford Group
    Housefile Manager
    The Bradford Group 2000 - 2006
    Niles, Il, Us
    Accountable for group's sales of $25 million a year, by managing customer file and selling expense budget. Managed the development and execution of direct mail promotions of collectibles to existing customer file, based on maximizing potential offers while minimizing overlap, with a rigorous focus on ROI requirements. Backend profitability analysis of continuity and solo offers, including recommendations on pricing, creative treatment, subsequent offers, additional backend issues, and follow up programs. Forecasted inventory requirements. Prepared and presented corporate budget and detailed profit and loss projections. Reported on quarterly progress against budget to executive team. Involved in user development of new information systems for the enterprise.* Managed file hygiene (NCOA and de-dupe) for the Bradford Group, working with outside vendor and Information Services department.* Implemented a new contact strategy to existing customer file that resulted in a 7.3% increase in response rates.* Key member of team that developed specifications for, tested, and implemented new data warehouse and selection system for the Bradford Group.* Promoted consistently throughout my tenure with the organization
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Catherine O'Hare Skills

Marketing Marketing Strategy Direct Mail E Commerce Analytics Email Marketing Database Marketing Direct Marketing Management Customer Acquisition Strategy Strategic Planning Multi Channel Marketing Segmentation Integrated Marketing Budgets Customer Retention Leadership Market Planning Online Marketing Project Management Copywriting Forecasting Advertising Lead Generation Start Ups Brand Development Online Advertising Competitive Analysis Sem Digital Marketing Brand Management Crm Web Marketing Web Analytics Budgeting

Catherine O'Hare Education Details

  • University Of Illinois
    University Of Illinois
    Commercial French

Frequently Asked Questions about Catherine O'Hare

What company does Catherine O'Hare work for?

Catherine O'Hare works for National Safety Council

What is Catherine O'Hare's role at the current company?

Catherine O'Hare's current role is Senior Director | Marketing Expert | Marcom | Direct Marketing | Ecommerce | Multi Channel Marketing | Team Builder | Issue Advocate | Product Champion | Creative Communicator | Commercial | Non-Profit.

What is Catherine O'Hare's email address?

Catherine O'Hare's email address is ca****@****nts.com

What is Catherine O'Hare's direct phone number?

Catherine O'Hare's direct phone number is +163054*****

What schools did Catherine O'Hare attend?

Catherine O'Hare attended University Of Illinois.

What skills is Catherine O'Hare known for?

Catherine O'Hare has skills like Marketing, Marketing Strategy, Direct Mail, E Commerce, Analytics, Email Marketing, Database Marketing, Direct Marketing, Management, Customer Acquisition, Strategy, Strategic Planning.

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