Catherine Ortiz Email & Phone Number

Focusing on non-profit organizations, and providing a full range of marketing and communications capabilities to meet the needs of a diverse clientele. Specialties are Brand Strategy and Reputation Management, Integrated Marketing Campaigns, Content Marketing, and Diversity and Multicultural Marketing. Please visit www.CatherineOrtizMarketing.com for full information.

New York City Metropolitan Area

Leading a department within a major community development corporation focused on sustainable growth and economic opportunity in the Southeast Queens district of New York City. Creating and implementing a multi-pronged marketing communications plan incorporating social media, press outreach, internal communications, strategic partnerships, and brand storytelling. Revitalizing the organization founded in 1969 to address today's demographics, landscape and climate utilizing cutting edge marketing techniques and analytics to impact stakeholders numbering over 1,000,000 as well as communities beyond.

Responsible for overseeing all marketing and communications for the global institution including spearheading the organization's rebrand, as well as redesign of the website; created app for 24/7 connectivity; increased web traffic 40%; built virtual attendance by 300%; achieved a four-fold increase in social media engagement.

New York, Ny

Worked on all aspects of rebranding initiative, including a new website and integrated microsite. Also led the marketing communications team, and implemented strategies to target messaging to women and people of color.

Brooklyn, Ny

Led the marketing team, did extensive event marketing, press outreach and media placements, and produced a 12-minute video used for marketing, development, and press. Expanded marketing reach to include diversity and multicultural markets, and increased exposure for the therapeutic programming.

Consultant to a wide ranging clientele, including Academy Award winning composer, documentary in festival competition, world -class innovative orchestra, start-up medical think tank, and boutique entertainment agency. Created organizational materials, garnered press coverage, and created awareness campaigns.

Led all event marketing, responsible for event budgets totaling 3M+, marketed a slate of 26 major motion pictures per year. Responsible for all print, trade and online outlets, pitching, media placements and overseeing interviews, pr schedules, tracking media coverage, and staff management. Developed the digital presence of the company.