Catherine Park Email & Phone Number

Milpitas, California, US

• Advised product management team on new product development with market analysis, trends, and financial analysis during POA (Plan of Action) and POR (Plan of Record) processes
• Collaborated closely with the demand planning and supply planning teams to form demand forecasts for new product launches as well as maintain forecast for existing products
• Maintained regional price lists and created monthly national promotions, including Prime Day, Fantastech, Black Friday, and Boxing Week promotions
• Facilitated weekly meetings with sales to understand market trends at accounts as well as understand the accounts asks/needs to bring back to the internal teams
• Determined best PSU, case, chair, and desk assortments for the Americas regional accounts based on profitability and product strategies
• Presented weekly business review to upper management to recap POS and market trends from BI reports, Stackline, and NPD data

Milpitas, California, US

Milpitas, California, US

San Jose, CA, US

• Created six unique weekly analysis sales reports using systems such as Amazon Vendor Central, QlikView, BlueBoard, and Channel Tools to document weekly sell-in, sell through, revenue, and inventory and evaluate.
• Collaborated with the pricing team and senior management, including senior directors and VP, to ensure multiple accounts received proper pricing and weekly promotions
• Tracked daily three unique products part of the Minimum Advertising Program (MAP) to ensure pricing programs were being followed
• Attended multiple sales events to raise awareness and build relationships with account buyers; raised sales by 20% during the event
• Assigned as point of contact for two high revenue accounts to promote products and specials across three different brands

San Jose, CA, US

• Managed and collaborated with nine cross-functional teams for the 2018 Back-to-School USB program; resulted in a 17% increase from previous years in participating accounts
• Assessed and approved SanDisk USB product assortments across all 20+ North America e-tail and brick & mortar accounts in support of the North America Sales and Channel Marketing team
• Developed 10+ account-specific product specifications decks for Sales team to present during sales meetings
• Evaluated competitive landscape to work with product management team in the creation of three new USB product lines; gained account exclusivity at Walmart, Office Depot, and Best Buy
• Analyzed SanDisk USB and MP3 product sell-thru at existing brick & mortar accounts to measure success and offer new product recommendations

Dubline, CA, US

• Formulated an effective plan and implemented the company's second Kickstarter campaign, exceeding the goal of $50K and $100K within two and three minutes of launch, respectively
• Directly saved 30% in procurement of new products through complex negotiations with eight strategic suppliers
• Implemented SEO strategy to improve organic search results through the use of deep analytics, by analyzing and monitoring website traffic through metric-based methods, leading to first page rankings for 5+ major keywords
• Fostered and expanded international distributorships to promote company products globally in Tunisia, France, South Korea, Brazil, Peru, and Pakistan
• Generated 65% overall sales in two years, for customers such as The U.S. Air Force, NASA, GE, IntelCorporation, Los Alamos National Laboratory, Oak Ridge National Laboratory, Sandia National Laboratory, and New York.
• Increased sales inquiries by 20% in 1+ year by promoting products to international markets via Facebook, Twitter, Google+, LinkedIn, and Instagram

Bachelor Of Arts (B.A.), Sociology

Marketing