Catherine Park Email & Phone Number

Milpitas, California, Us

• Advised product management team on new product development with market analysis, trends, and financial analysis during POA (Plan of Action) and POR (Plan of Record) processes• Collaborated closely with the demand planning and supply planning teams to form demand forecasts for new product launches as well as maintain forecast for existing products• Maintained regional price lists and created monthly national promotions, including Prime Day, Fantastech, Black Friday, and Boxing Week promotions• Facilitated weekly meetings with sales to understand market trends at accounts as well as understand the accounts asks/needs to bring back to the internal teams • Determined best PSU, case, chair, and desk assortments for the Americas regional accounts based on profitability and product strategies• Presented weekly business review to upper management to recap POS and market trends from BI reports, Stackline, and NPD data

Milpitas, California, Us

Milpitas, California, Us

San Jose, Ca, Us

• Created six unique weekly analysis sales reports using systems such as Amazon Vendor Central, QlikView, BlueBoard, and Channel Tools to document weekly sell-in, sell through, revenue, and inventory and evaluate competitor pricing• Collaborated with the pricing team and senior management, including senior directors and VP, to ensure multiple accounts received proper pricing and weekly promotions • Tracked daily three unique products part of the Minimum Advertising Program (MAP) to ensure pricing programs were being followed • Attended multiple sales events to raise awareness and build relationships with account buyers; raised sales by 20% during the event • Assigned as point of contact for two high revenue accounts to promote products and specials across three different brands

San Jose, Ca, Us

• Managed and collaborated with nine cross-functional teams for the 2018 Back-to-School USB program; resulted in a 17% increase from previous years in participating accounts• Assessed and approved SanDisk USB product assortments across all 20+ North America e-tail and brick & mortar accounts in support of the North America Sales and Channel Marketing team• Developed 10+ account-specific product specifications decks for Sales team to present during sales meetings• Evaluated competitive landscape to work with product management team in the creation of three new USB product lines; gained account exclusivity at Walmart, Office Depot, and Best Buy• Analyzed SanDisk USB and MP3 product sell-thru at existing brick & mortar accounts to measure success and offer new product recommendations

Dubline, Ca, Us

• Formulated an effective plan and implemented the company's second Kickstarter campaign, exceeding the goal of $50K and $100K within two and three minutes of launch, respectively • Directly saved 30% in procurement of new products through complex negotiations with eight strategic suppliers• Implemented SEO strategy to improve organic search results through the use of deep analytics, by analyzing and monitoring website traffic through metric-based methods, leading to first page rankings for 5+ major keywords • Fostered and expanded international distributorships to promote company products globally in Tunisia, France, South Korea, Brazil, Peru, and Pakistan• Generated 65% overall sales in two years, for customers such as The U.S. Air Force, NASA, GE, IntelCorporation, Los Alamos National Laboratory, Oak Ridge National Laboratory, Sandia National Laboratory, and New York University • Increased sales inquiries by 20% in 1+ year by promoting products to international markets via Facebook, Twitter, Google+, LinkedIn, and Instagram

Bachelor Of Arts (B.A.), Sociology

Marketing