Catherine Parkin

Catherine Parkin Email and Phone Number

Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions @ Brand Allies
Catherine Parkin's Location
Wakefield, England, United Kingdom, United Kingdom
Catherine Parkin's Contact Details

Catherine Parkin work email

Catherine Parkin personal email

n/a
About Catherine Parkin

Catherine Parkin is a Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions at Brand Allies. She possess expertise in fmcg, retail, strategy, management, new business development and 45 more skills. Colleagues describe her as "Catherine is a sales, new business, client services powerhouse and an absolute pleasure to work with. Catherine brings a whole new meaning to multi-tasking, delivering on point for everything that comes her way. There's so much to learn from working alongside Catherine."

Catherine Parkin's Current Company Details
Brand Allies

Brand Allies

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Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions
Catherine Parkin Work Experience Details
  • Brand Allies
    Commercial Director
    Brand Allies Jun 2024 - Present
    Liverpool, Gb
    Brand Allies is part of the redwigwam family - a new umbrella for all the things brands know & love about how we support them to maximise their sales.We're helping brands to harness the power of their customers to grow product sales through customer advocacy and online product reviews, in-store activation, plus mitigate reputational risk through discreet product recalls with some exciting tech development.
  • Redwigwam
    Director
    Redwigwam Mar 2014 - Present
    Liverpool, Merseyside, Gb
    Think of Uber crossed with Tinder! We're the UK's no.1 staff booking platform - making it simple for hirers to find workers.RedWigWam (part of The Mothership Group) matches employers with high quality, vetted, validated temporary staff across all sectors nationally. At the heart of our business is an on-line solution matching people who are interested in short-term temporary jobs with employers who have temp / flexible roles to be fulfilled. We aim to help people get back in to full-time employment through part-time work.We employ workers, we treat them properly, we're disruptive and we certainly move at pace. Working with businesses of all shapes and size we can provide a 1 stop solution for all your staffing requirements.
  • The Mothership Group
    Director
    The Mothership Group Jan 2014 - Present
    The Mothership Group is a collection of businesses, mainly start-ups, that have a number of things in common; they are run by passionate people who are customer centric and want businesses and their customers to engage for mutually beneficial results; they all use information and knowledge to solve problems and make a difference; they all use technology and information as an enabler and they all have a strong business model that allows them to act very commercially.
  • Rage Matters
    Director
    Rage Matters Feb 2016 - Dec 2019
    Rage Matters (part of the Mothership Group) is a commercially focused digital marketing agency. We believe in improving business performance through optimisation of all digital channels. We're passionate about working in partnership with clients to deliver extraordinary results & ROI. Rage Matters is an end-to-end digital agency with a team who are driven by creating and executing considered, planned campaigns that are engaging and exciting.
  • My Perfect Shop
    Director
    My Perfect Shop Apr 2015 - Dec 2019
    My Perfect Shop connects Brands & Independent retailers in the Convenience & Impulse market to help brands deliver positive RoI via our free to retailer multi-category / multi-supplier App created uniquely for Independently owned retail outlets.
  • Fmcgtalent
    Director
    Fmcgtalent Jul 2014 - Dec 2018
    FMCG Talent is part of The Mothership Group, and supports high potential individuals to reach their career goals and consumer organisations to identify and engage the business leaders of tomorrow
  • Tactical Solutions Uk Ltd
    Sales Director
    Tactical Solutions Uk Ltd Sep 2007 - Dec 2013
    Ewloe, Wales, Gb
    Industry leading Field Sales & Marketing business representing some of the biggest FMCG brands in the major retailersResponsible for all aspects of Client Services for Tactical Solutions key customers, including some of the biggest names in FMCG & Retail.Specifically, the priority is to deliver the business plan, revenue, profit and efficiency targets with existing clients whilst also developing relationships with new clients to ensure ongoing business growth across key retailers and manufacturers.Key Accountabilities- Drive New Business Development with key targets- Lead and develop the team to deliver the top line revenue and profit plan. - Develop and deliver a strategy and business plan for each key customer, delivering long term agreements with key accounts, ensuring ROI targets are achieved. - Manage the profitability of the individual business units and teams.- Identify and develop new products / revenue opportunities for Clients.- Strategically review existing market focus and identify opportunities for diversification over the medium to long term.- Set and implement overall business strategies, continuous development and improvement of standards and procedures.
  • Tactical Solutions Uk Ltd
    Business Unit Controller
    Tactical Solutions Uk Ltd Jan 2006 - Aug 2007
    Ewloe, Wales, Gb
  • Asda
    Soft Drinks Buying Manager
    Asda Oct 2004 - Dec 2005
    Leeds, West Yorkshire, Gb
    Responsible for £400m turnover & £100m profit contribution.Management of commercial relationship with 60+ suppliers.Development of marketing and promotional strategy.Worked closely with Asda brand team on development of new O/L products
  • Asda
    Supplier Development Manager
    Asda Jan 2003 - Oct 2004
    Leeds, West Yorkshire, Gb
    Responsible for the strategic relationship management of 20 multi national suppliers across the UK & Germany. Working with International Wal-Mart team on development of preferential terms and leverage of relationships for the UK & German markets to deliver enhanced consumer offer.Involved in leading and managing top to top meetings with Asda board & supplier MDs / Sales & Commercial Directors.
  • Wal-Mart
    Supplier Development Manager
    Wal-Mart 2003 - 2004
    Bentonville, Arkansas, Us
    Responsible for the strategic relationship management of 20 multi national suppliers across the UK & Germany. Working with International Wal-Mart team on development of preferential terms and leverage of relationships for the UK & German markets to deliver enhanced consumer offer.Involved in leading and managing top to top meetings with Asda board & supplier MDs / Sales & Commercial Directors.
  • Masterfoods
    National Account Manager
    Masterfoods 1996 - 2003
    Sydney, Au
  • Mars Uk
    National Account Manager
    Mars Uk 1996 - 2002
    Mclean, Virginia, Us
    Started in a Field sales role working on the pet food side of the business before the merger of the team with food too.Promoted to Category Executive role before moving into a National Account Exec role, and then further promotion to National Account Manager Worked across all the major multiple accounts

Catherine Parkin Skills

Fmcg Retail Strategy Management New Business Development Business Planning Business Strategy Customer Insight Sales Grocery Business Development Key Account Management Sales Management Consumer Products Forecasting Cross Functional Team Leadership Food Marketing Strategy Pricing Negotiation Trade Marketing Sales Presentations Social Media Marketing Social Media Retail Category Management Shopper Marketing P&l Management Categorization National Accounts People Development Profit Multi Channel Retail Market Analysis Product Development Account Management Brand Management Leadership Key Account Development Contract Negotiation Stock Management Pricing Strategy Grocery Industry Sales Operations Market Research Merchandising Income Statement B2b Marketing Management Sales Process Food Industry

Catherine Parkin Education Details

  • Nottingham Trent University
    Nottingham Trent University
    Business Studies
  • Wakefield Girls'​ High School
    Wakefield Girls'​ High School
    9 Gcse'S

Frequently Asked Questions about Catherine Parkin

What company does Catherine Parkin work for?

Catherine Parkin works for Brand Allies

What is Catherine Parkin's role at the current company?

Catherine Parkin's current role is Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions.

What is Catherine Parkin's email address?

Catherine Parkin's email address is ca****@****s.co.uk

What schools did Catherine Parkin attend?

Catherine Parkin attended Nottingham Trent University, Wakefield Girls'​ High School.

What skills is Catherine Parkin known for?

Catherine Parkin has skills like Fmcg, Retail, Strategy, Management, New Business Development, Business Planning, Business Strategy, Customer Insight, Sales, Grocery, Business Development, Key Account Management.

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