Catherine Parkin
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Catherine Parkin Email & Phone Number

Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions at Brand Allies
Location: Wakefield, England, United Kingdom 13 work roles 2 schools
1 work email found @redwigwam.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email c****@redwigwam.com
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Current company
Role
Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions
Location
Wakefield, England, United Kingdom

Who is Catherine Parkin? Overview

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Quick answer

Catherine Parkin is listed as Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions at Brand Allies, based in Wakefield, England, United Kingdom. AeroLeads shows a work email signal at redwigwam.com and a matched LinkedIn profile for Catherine Parkin.

Catherine Parkin previously worked as Commercial Director at Brand Allies and Director at Redwigwam. Catherine Parkin holds Ba Hons, Business Studies from Nottingham Trent University.

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Email format at Brand Allies

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{first}@redwigwam.com
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AeroLeads found 1 current-domain work email signal for Catherine Parkin. Compare company email patterns before reaching out.

Profile bio

About Catherine Parkin

Catherine Parkin is a Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions at Brand Allies. She possess expertise in fmcg, retail, strategy, management, new business development and 45 more skills. Colleagues describe her as "Catherine is a sales, new business, client services powerhouse and an absolute pleasure to work with. Catherine brings a whole new meaning to multi-tasking, delivering on point for everything that comes her way. There's so much to learn from working alongside Catherine."

Listed skills include Fmcg, Retail, Strategy, Management, and 46 others.

Current workplace

Catherine Parkin's current company

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Brand Allies
Brand Allies
Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions
AeroLeads page
13 roles · 31 years

Catherine Parkin work experience

A career timeline built from the work history available for this profile.

Commercial Director

Current

Liverpool, Gb

Brand Allies is part of the redwigwam family - a new umbrella for all the things brands know & love about how we support them to maximise their sales.We're helping brands to harness the power of their customers to grow product sales through customer advocacy and online product reviews, in-store activation, plus mitigate reputational risk through discreet product recalls with some exciting tech development.

Jun 2024 - Present

Director

Current

Liverpool, Merseyside, Gb

Think of Uber crossed with Tinder! We're the UK's no.1 staff booking platform - making it simple for hirers to find workers.RedWigWam (part of The Mothership Group) matches employers with high quality, vetted, validated temporary staff across all sectors nationally. At the heart of our business is an on-line solution matching people who are interested in short-term temporary jobs with employers who have temp / flexible roles to be fulfilled. We aim to help people get back in to full-time employment through part-time work.We employ workers, we treat them properly, we're disruptive and we certainly move at pace. Working with businesses of all shapes and size we can provide a 1 stop solution for all your staffing requirements.

Mar 2014 - Present

Director

Current

The Mothership Group is a collection of businesses, mainly start-ups, that have a number of things in common; they are run by passionate people who are customer centric and want businesses and their customers to engage for mutually beneficial results; they all use information and knowledge to solve problems and make a difference; they all use technology and information as an enabler and they all have a strong business model that allows them to act very commercially.

Jan 2014 - Present

Director

Rage Matters (part of the Mothership Group) is a commercially focused digital marketing agency. We believe in improving business performance through optimisation of all digital channels. We're passionate about working in partnership with clients to deliver extraordinary results & ROI. Rage Matters is an end-to-end digital agency with a team who are driven by creating and executing considered, planned campaigns that are engaging and exciting.

Feb 2016 - Dec 2019

Director

My Perfect Shop connects Brands & Independent retailers in the Convenience & Impulse market to help brands deliver positive RoI via our free to retailer multi-category / multi-supplier App created uniquely for Independently owned retail outlets.

Apr 2015 - Dec 2019

Director

Fmcgtalent

FMCG Talent is part of The Mothership Group, and supports high potential individuals to reach their career goals and consumer organisations to identify and engage the business leaders of tomorrow

Jul 2014 - Dec 2018

Sales Director

Ewloe, Wales, Gb

Industry leading Field Sales & Marketing business representing some of the biggest FMCG brands in the major retailersResponsible for all aspects of Client Services for Tactical Solutions key customers, including some of the biggest names in FMCG & Retail.Specifically, the priority is to deliver the business plan, revenue, profit and efficiency targets with existing clients whilst also developing relationships with new clients to ensure ongoing business growth across key retailers and manufacturers.Key Accountabilities- Drive New Business Development with key targets- Lead and develop the team to deliver the top line revenue and profit plan. - Develop and deliver a strategy and business plan for each key customer, delivering long term agreements with key accounts, ensuring ROI targets are achieved. - Manage the profitability of the individual business units and teams.- Identify and develop new products / revenue opportunities for Clients.- Strategically review existing market focus and identify opportunities for diversification over the medium to long term.- Set and implement overall business strategies, continuous development and improvement of standards and procedures.

Sep 2007 - Dec 2013

Soft Drinks Buying Manager

Leeds, West Yorkshire, Gb

Responsible for £400m turnover & £100m profit contribution.Management of commercial relationship with 60+ suppliers.Development of marketing and promotional strategy.Worked closely with Asda brand team on development of new O/L products

Oct 2004 - Dec 2005

Supplier Development Manager

Leeds, West Yorkshire, Gb

Responsible for the strategic relationship management of 20 multi national suppliers across the UK & Germany. Working with International Wal-Mart team on development of preferential terms and leverage of relationships for the UK & German markets to deliver enhanced consumer offer.Involved in leading and managing top to top meetings with Asda board & supplier MDs / Sales & Commercial Directors.

Jan 2003 - Oct 2004

Supplier Development Manager

Bentonville, Arkansas, Us

Responsible for the strategic relationship management of 20 multi national suppliers across the UK & Germany. Working with International Wal-Mart team on development of preferential terms and leverage of relationships for the UK & German markets to deliver enhanced consumer offer.Involved in leading and managing top to top meetings with Asda board & supplier MDs / Sales & Commercial Directors.

2003 - 2004 ~1 yr

National Account Manager

Sydney, Au

1996 - 2003 ~7 yrs

National Account Manager

Mclean, Virginia, Us

Started in a Field sales role working on the pet food side of the business before the merger of the team with food too.Promoted to Category Executive role before moving into a National Account Exec role, and then further promotion to National Account Manager Worked across all the major multiple accounts

1996 - 2002 ~6 yrs
2 education records

Catherine Parkin education

Ba Hons, Business Studies

Nottingham Trent University

3 A Levels, 9 Gcse'S

Wakefield Girls'​ High School
FAQ

Frequently asked questions about Catherine Parkin

Quick answers generated from the profile data available on this page.

What company does Catherine Parkin work for?

Catherine Parkin works for Brand Allies.

What is Catherine Parkin's role at Brand Allies?

Catherine Parkin is listed as Helping businesses & brands maximise their sales via consumer advocacy and better staffing solutions at Brand Allies.

What is Catherine Parkin's email address?

AeroLeads has found 1 work email signal at @redwigwam.com for Catherine Parkin at Brand Allies.

Where is Catherine Parkin based?

Catherine Parkin is based in Wakefield, England, United Kingdom while working with Brand Allies.

What companies has Catherine Parkin worked for?

Catherine Parkin has worked for Brand Allies, Redwigwam, The Mothership Group, Rage Matters, and My Perfect Shop.

How can I contact Catherine Parkin?

You can use AeroLeads to view verified contact signals for Catherine Parkin at Brand Allies, including work email, phone, and LinkedIn data when available.

What schools did Catherine Parkin attend?

Catherine Parkin holds Ba Hons, Business Studies from Nottingham Trent University.

What skills is Catherine Parkin known for?

Catherine Parkin is listed with skills including Fmcg, Retail, Strategy, Management, New Business Development, Business Planning, Business Strategy, and Customer Insight.

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